Tag Archives: Ae Dil Hai Mushkil

Bollywood Box Office: December 9-11, 2016

Befikre had a truly terrible opening weekend in North America, performing worse than some of the most notorious flops of the year. From December 9-11, 2016, it earned $488,341 from 308 theaters ($1,586 average), tying it with Fan for the third widest release of the year. Even Mohenjo Daro managed to earn more than $700,000 in its first weekend, and from 69 fewer theaters. Fitoor‘s lousy opening weekend average of $2,082 bested Befikre‘s per-theater average by quite a bit. This is, like, really bad.

[Update: Sumit Chadha told me on Twitter that Rentrak’s real theater count for both the United States and Canada is 284, and not 308 as reported by Bollywood Hungama. That puts Befikre‘s per-theater average at $1,720, which is still bad. Less than $2,000 for an opening weekend is disappointing.]

Kahaani 2 held over well in its second weekend in theaters, retaining nearly a third of its opening weekend business. It earned $86,142 from 66 theaters ($1,305 average), bringing its total to $433,790.

During its third weekend of release, Dear Zindagi took in another $132,332 from 107 theaters ($1,237 average). Its $2,326,837 total ranks it in fourth place for the year, just ahead of co-star Shah Rukh Khan’s Fan.

In its seventh weekend, Ae Dil Hai Mushkil earned $202 from two American theaters, bringing its total to $4,215,728.

Source: Rentrak, via Bollywood Hungama


Bollywood Box Office: November 18-20, 2016

Force 2 got off to a powerful start at the North American box office, especially considering its small theatrical footprint. From November 18-20, 2016, Force 2 earned $115,762 from 46 theaters ($2,517 average). Its theater count ranks 35th out of 46 Hindi films released here this year — tied with Mastizaade — yet it performed well enough to rank 27th in terms of opening weekend gross and 17th in opening weekend average. Here’s how star John Abraham’s other 2016 releases fared in their opening weekends in North America:

  • Dishoom: $435,497 from 111 theaters ($3,923 average)
  • Rocky Handsome: $85,625 from 74 theaters ($1,157 average)

Ae Dil Hai Mushkil is really slowing down. In its fourth weekend of release, it earned $69,873 from 66 theaters ($1,059 average), bringing its North American total to $4,169,240.

Also in its fourth weekend in theaters, Shivaay earned $3,440 from eight theaters ($430 average). Its total stands at $694,900.

Things didn’t get any better for Rock On 2 in its second weekend. Its business fell by 96%, earning just $2,829 from twelve theaters ($236 average). Its total after ten days is $101,782.

Source: Rentrak, via Bollywood Hungama

Opening November 18: Force 2

The sequel to the super-fun action flick Force hits Chicago area theaters on November 18, 2016. John Abraham returns for Force 2, this time teaming up with Sonakshi Sinha against a villain played by Mardaani‘s Tahir Raj Bhasin.

Force 2 opens on Friday at MovieMax Cinemas in Niles, AMC South Barrington 30 in South Barrington, and Regal Cantera Stadium 17 in Warrenville. It has a listed runtime of 2 hrs. 4 min.

Ae Dil Hai Mushkil gets a fourth week at all of the above theaters, plus the AMC Loews Woodridge 18 in Woodridge. Shivaay carries over at the South Barrington 30 and MovieMax, which also holds over Rock On 2 for a second week.

Other Indian movies showing in the Chicago area this weekend:

Bollywood Box Office: November 11-13, 2016

Rock On 2, the sequel nobody wanted. During the weekend of November 11-13, 2016, Rock On 2 earned $80,139 from 95 North American theaters ($844 average). It’s one of only two Hindi films to release in more than 75 theaters here to earn less than $100,000 it is opening weekend (the other being the year’s biggest flop, Mirzya). Considering that, over the same weekend, theaters made more showing Finding Dory — which has been out for almost six months — expect Rock On 2 to lose the majority of its theaters on Friday.

Ae Dil Hai Mushkil held up well for a third weekend, earning another $261,378 from 185 theaters ($1,413 average). Its North American total stands at $4,018,980.

Also in its third weekend of release, Shivaay added another $33,284 from 27 theaters ($1,233 average), bringing its total to $681,382. That’s well behind Dishoom‘s $803,195 total, meaning Shivaay will finish its run in 17th place for the year so far.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: November 4-6, 2016

Ae Dil Hai Mushkil dominated the North American box office for a second consecutive weekend. From November 4-6, 2016, ADHM earned $772,956 from 325 theaters ($2,378 average), bringing its total earnings after ten days to $3,516,129.

After opening to disappointing numbers, Shivaay held over reasonably well in its second weekend, retaining 42% of its first-weekend business. It earned $140,347 from 87 theaters ($1,613 average), bringing its ten-day total to $599,932.

M.S. Dhoni: The Untold Story hung around for a sixth weekend in one theater, earning $127 to bring its total to $1,824,969.

Source: Rentrak, via Bollywood Hungama

In Theaters: November 4, 2016

Even with three big Hollywood films releasing on November 4, 2016 — Doctor Strange, Trolls, and Hacksaw RidgeAe Dil Hai Mushkil carries over in all eleven of the Chicago theaters in which it opened last weekend.

Last weekend’s other new release — Shivaay — didn’t fare as well as ADHM at the box office, thus it carries over in just three of its original five theaters: MovieMax, South Barrington 30, and Cantera 17.

Other Indian movies showing in Chicago area theaters:

Bollywood Box Office: October 28-30, 2016

Two big Diwali releases met very different fates at the North American box office during the weekend of October 28-30, 2016. Ae Dil Hai Mushkil was a resounding success, taking in $2,091,290 from 331 theaters ($6,318 average). That’s already good enough for fourth place in North America for the year. Though Sultan‘s chart-topping $6 million total is out of reach, lifetime earnings in excess of $5 million are possible for ADHM if interest remains high. Even if business drops off quickly, $4 million is doable.

Moviegoers gave the cold shoulder to Ajay Devgn’s mountaineering thriller Shivaay, the weekend’s other new film. Opening in fewer than half as many theaters as ADHM — 143, to be exact — Shivaay earned just $332,423 ($2,325 average). That’s only the year’s 18th best opening weekend gross, despite Shivaay releasing into the ninth highest number of theaters (the same number of theaters as Baar Baar Dekho, which earned more than $600,000 its first weekend).

Karan Johar romantic dramas are as sure a bet in the United States and Canada as you’ll find. North America contributed almost 20% of ADHM‘s $11+ million worldwide total. In contrast, the US and Canada accounted for about 5% of Shivaay‘s $6 million global total. Knowing how much attention ADHM was going to get here, would it have been advisable to employ Hollywood’s international release strategy to Shivaay, preponing or postponing its North American release by a week? Heck, even opening it on Wednesday might have earned another $100,000. I don’t know if such a strategy would be feasible — though I reject piracy as a reason, since those people wouldn’t pay to go to the theater anyway — but it would certainly have allowed Shivaay to save face, if nothing else.

Other Hindi movies still in North American theaters:

  • M.S. Dhoni: Week 5; $3,153 from six theaters; $526 average; $1,823,682 total
  • Pink: Week 7; $702 from one theater; $1,248,883 total
  • 31st October: Week 2; $261 from two theaters; $131 average; $8,490 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama