Tag Archives: 31st October

Bollywood Box Office: October 28-30, 2016

Two big Diwali releases met very different fates at the North American box office during the weekend of October 28-30, 2016. Ae Dil Hai Mushkil was a resounding success, taking in $2,091,290 from 331 theaters ($6,318 average). That’s already good enough for fourth place in North America for the year. Though Sultan‘s chart-topping $6 million total is out of reach, lifetime earnings in excess of $5 million are possible for ADHM if interest remains high. Even if business drops off quickly, $4 million is doable.

Moviegoers gave the cold shoulder to Ajay Devgn’s mountaineering thriller Shivaay, the weekend’s other new film. Opening in fewer than half as many theaters as ADHM — 143, to be exact — Shivaay earned just $332,423 ($2,325 average). That’s only the year’s 18th best opening weekend gross, despite Shivaay releasing into the ninth highest number of theaters (the same number of theaters as Baar Baar Dekho, which earned more than $600,000 its first weekend).

Karan Johar romantic dramas are as sure a bet in the United States and Canada as you’ll find. North America contributed almost 20% of ADHM‘s $11+ million worldwide total. In contrast, the US and Canada accounted for about 5% of Shivaay‘s $6 million global total. Knowing how much attention ADHM was going to get here, would it have been advisable to employ Hollywood’s international release strategy to Shivaay, preponing or postponing its North American release by a week? Heck, even opening it on Wednesday might have earned another $100,000. I don’t know if such a strategy would be feasible — though I reject piracy as a reason, since those people wouldn’t pay to go to the theater anyway — but it would certainly have allowed Shivaay to save face, if nothing else.

Other Hindi movies still in North American theaters:

  • M.S. Dhoni: Week 5; $3,153 from six theaters; $526 average; $1,823,682 total
  • Pink: Week 7; $702 from one theater; $1,248,883 total
  • 31st October: Week 2; $261 from two theaters; $131 average; $8,490 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Opening October 28: Ae Dil Hai Mushkil and Shivaay

The Diwali releases are here to save what has been a lackluster October at the North American box office. Director Karan Johar’s romance, Ae Dil Hai Mushkil (“This Heart is Complicated“) — starring Ranbir Kapoor, Anushka Sharma, Aishwarya Rai Bachchan, and Fawad Khan — gets the wider release of the two new Bollywood films opening in the Chicago area on October 28, 2016.

Ae Dil Hai Mushkil — which has a listed runtime of 2 hrs. 38 min. — opens on Friday in eleven local theaters (two more theaters than Fan or Sultan):

The weekend’s other new release is the action adventure Shivaay, starring and directed by Ajay Devgn.

Shivaay opens on Friday at the Chicago Showplace Icon, River East 21, MovieMax, South Barrington 30, and Cantera 17. It has a listed runtime of 2 hrs. 49 min.

The only older Hindi films carrying over are 31st October at MovieMax and M.S. Dhoni: The Untold Story at the South Barrington 30.

Other Indian movies showing in the Chicago area this weekend:

  • Kaashmora (Tamil and Telugu, both w/English subtitles) at MovieMax, Rosemont 18, Stratford Square, Cinemark at Seven Bridges in Woodridge, and Marcus Addison (Telugu only)
  • Ism (Telugu w/English subtitles) at Seven Bridges
  • Kodi (Tamil), Pulimurugan (Malayalam), and Oppam (Malayalam) at MovieMax

Bollywood Box Office: October 21-23, 2016

There’s a reason why studios and distributors don’t release movies the weekend before a major holiday: nobody goes to the theater. Case in point, the weekend of October 21-23, 2016 (the weekend before Diwali). The five Hindi films showing in North American theaters — including one new release — earned a combined total of just $31,223.

M.S. Dhoni: The Untold Story accounted for the lion’s share of the above total, earning $18,952 from nineteen theaters ($997 average). Its total after four weekends in North American theaters is $1,816,166. It may stick around for a fifth weekend in a few theaters, but its run is just about over.

Pink closed out its sixth weekend with $6,409 from six theaters ($1,068 average). Its total of $1,246,384 ranks it in ninth place for the year in North America.

The lone new release — 31st October — only managed to finish in third place for the weekend, with $5,625 from seventeen theaters ($331 average). It’s one of the rare instances of a Hindi film opening in more theaters in Canada than the United States: ten in Canada versus seven in the US. Not that it mattered. 31st October had the third worst opening weekend of the year.

Mirzya closed out its third week with $209 from one American theater. Its final total is $84,035: 29th place for the year, after releasing into the 14th highest number of theaters. Ack.

Last on the list is MSG The Warrior: Lion Heart, which earned $29 from one Canadian theater. Until now, I’d never seen a movie in its second weekend of release earn less than 1% of what it earned in its first weekend. Kudos, MSG 3. It closes out its theatrical run with total North American earnings of $4,243.

October 28 can’t get here fast enough.

Source: Rentrak, via Bollywood Hungama

Opening October 21: 31st October

Well, heck. Because of the profiles of the films scheduled for release, I didn’t expect any new Hindi movies to open in the Chicago area in the two weeks before Diwali weekend. Two weeks in a row, I’ve been wrong. The historical drama 31st October opens at MovieMax Cinemas in Niles on October 21, 2016.

Given that 31st October is only releasing in one Chicago area theater, that means it’s probably getting a really limited release across the continent: fewer than thirty theaters, for sure. Taking that into account, I’d be surprised if it makes even $20,000 over the weekend.

The only other Hindi film showing locally is M.S. Dhoni: The Untold Story at the AMC South Barrington 30 in South Barrington.

Other Indian films playing in Chicago area theaters: