There’s a reason why studios and distributors don’t release movies the weekend before a major holiday: nobody goes to the theater. Case in point, the weekend of October 21-23, 2016 (the weekend before Diwali). The five Hindi films showing in North American theaters — including one new release — earned a combined total of just $31,223.
M.S. Dhoni: The Untold Story accounted for the lion’s share of the above total, earning $18,952 from nineteen theaters ($997 average). Its total after four weekends in North American theaters is $1,816,166. It may stick around for a fifth weekend in a few theaters, but its run is just about over.
Pink closed out its sixth weekend with $6,409 from six theaters ($1,068 average). Its total of $1,246,384 ranks it in ninth place for the year in North America.
The lone new release — 31st October — only managed to finish in third place for the weekend, with $5,625 from seventeen theaters ($331 average). It’s one of the rare instances of a Hindi film opening in more theaters in Canada than the United States: ten in Canada versus seven in the US. Not that it mattered. 31st October had the third worst opening weekend of the year.
Mirzya closed out its third week with $209 from one American theater. Its final total is $84,035: 29th place for the year, after releasing into the 14th highest number of theaters. Ack.
Last on the list is MSG The Warrior: Lion Heart, which earned $29 from one Canadian theater. Until now, I’d never seen a movie in its second weekend of release earn less than 1% of what it earned in its first weekend. Kudos, MSG 3. It closes out its theatrical run with total North American earnings of $4,243.
October 28 can’t get here fast enough.
Source: Rentrak, via Bollywood Hungama