Tag Archives: Bollywood Box Office

Bollywood Box Office: May 19-21, 2017

Half Girlfriend and Hindi Medium earned roughly the same amount in their opening weekend in North America, only Hindi Medium did so in less than half as many theaters as Half Girlfriend. From May 19-21, 2017, Half Girlfriend earned $238,001 from 127 theaters ($1,874 average; adjusted average of $2,106 from 113 theaters*). During the same time period, Hindi Medium earned $225,755 from 58 theaters ($3,892 average; adjusted average of $4,703). So, despite opening in twice as many theaters — and with a story based on a preexisting propertyHalf Girlfriend out-earned Hindi Medium by just $12,246? Yikes.

Meanwhile, the previous weekend’s new releases saw their audiences drop by more than 80%. Sarkar 3 fared better, earning $25,034 from 44 theaters ($569 average), bringing its total to $236,583. Meri Pyaari Bindu took in $14,924 from 28 theaters ($533 average), for a ten-day total of $171,280.

Also over the weekend, Baahubali 2: The Conclusion raked in another $596,035 from 232 theaters ($2,569 average) — good enough to finish in 14th place in the overall North American box office and push its total earnings to $20,009,763. Wowzers.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: May 12-14, 2017

Baahubali 2: The Conclusion is still the hottest ticket in North America, even after three weeks. New releases Sarkar 3 and Meri Pyaari Bindu didn’t stand much of a chance against it during their opening weekend, May 12-14, 2017. Here’s how all three films fared:

  • Baahubali 2: $1,588,259 from 386 theaters; $4,115 average (adjusted average of $4,235 from 375 theaters*); $18,998,681 total
  • Sarkar 3: $161,052 from 118 theaters; $1,365 average (adjusted average of $1,579 from 102 theaters*)
  • Meri Pyaari Bindu: $118,313 from 70 theaters; $1,690 (adjusted average of $2,151 from 55 theaters, but I think 70 is the correct number*)

Obviously, Baahubali 2 is raking in unprecedented amounts of cash, and studios can’t wait forever to release their films — especially with Ramadan approaching at the end of May, during which most Muslims avoid going to the theater. Still, the distributors of Sarkar 3 and Meri Pyaari Bindu had to see Baahubali 2‘s huge second weekend performance and think, “Shoot.” There’s no guarantee that either movie would have been a hit without Baahubali 2 in theaters, but they surely would have sold a few more tickets.

Half Girlfriend and Hindi Medium are poised to open on Friday, and I can’t see many of the big theater chains in the United States devoting five screens to Indian titles (since Baahubali 2 isn’t going anywhere). [Update: I was totally wrong about this, BTW.] This might be it for Sarkar 3 and Meri Pyaari Bindu.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: May 5-7, 2017

Having passed Dangal as the top-earning Indian film in North America of all time before the end of its first week of release, Baahubali 2: The Conclusion padded its lead during its second weekend in theaters. From May 5-7, 2017, the fantasy epic earned another $3,390,132 from 430 theaters ($7,884 average; adjusted average of $8,110 from 418 theaters*), finishing in seventh place overall for the weekend. Its combined total from all languages is $16,350,570. Baahubali 2‘s second weekend total is about a third of what it earned during its opening weekend, which is good even by normal standards but especially when considering that its ticket prices dropped at the start of its second week of release (not to mention there were no more pricey IMAX showings over the weekend).

Other Hindi movies still showing in North American theaters:

  • Begum Jaan: Week 4; $2,200 from five theaters; $440 average; $126,828 total
  • Naam Shabana: Week 6; $86 from one theater; $262,843 total
  • Noor: Week 3; $80 from one theater; $79,373 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: April 28-30, 2017

Baahubali 2: The Conclusion‘s opening weekend was absolutely massive, finishing in third place in the overall North American box office for the weekend of April 28-30, 2017. According to Gitesh Pandya: “No Indian film has ever opened this high on the U.S. box office chart before.” Baahubali 2‘s final weekend tally supplied to Bollywood Hungama by Rentrak was $10,392,055 from 431 theaters for an average of $24,111 per theater. Pandya noted that the 45 IMAX screens showing Baahubali 2 contributed $1.8 million to the total with average earnings of $40,000 per screen! Pandya tweeted that 66% of earnings came from the Telugu version of the movie, 22% from the Hindi version, and 13% from the Tamil version.

The small caveat to all the celebrations is that ticket prices for Baahubali 2 are higher than those charged for Hindi films in the United States in Canada, ranging from approximately $15-40, depending on language, date, and format (versus an estimated average ticket price of just under $9 in North America in 2017). With those higher ticket prices, Sumit Chadha notes on Twitter that Baahubali 2 need only sell a quarter of the number of tickets to surpass Dangal — which earned $12.3 million total here — as the highest earning Indian movie in North America.

That said, Baahubali 2 has set a new benchmark for what an Indian film can achieve under the right circumstances — and with proper promotion. Just getting Baahubali 2 into IMAX theaters created extra hype, making it seem like a must-see movie. Let’s see what lessons Indian studios and international distributors learn from Baahubali‘s success.

Other Hindi movies still in North American theaters:

  • Noor: Week 2; $7,202 from 20 theaters; $360 average; $77,910 total
  • Begum Jaan: Week 3; $4,609 from seven theaters; $658 average; $122,324 total
  • Naam Shabana: Week 5; $244 from four theaters; $61 average; $262,698 total

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama

Bollywood Box Office: April 21-23, 2017

Sonakshi Sinha’s Noor failed to make an impact at North American box office. From April 21-23, 2017, the comedy earned $49,595 from 69 theaters ($719 average; adjusted average of $840 from 59 theaters*). While we’ve seen more disastrous opening weekends this year, Noor‘s low per-theater average indicates that distributors expected a better turnout. This is the type of scenario I was thinking of when I wrote last week about why Begum Jaan‘s opening weekend earnings were good in relative terms.

Speaking of Begum Jaan, it took in $15,397 from seventeen theaters ($906 average) in its second weekend, bringing its North American total to $109,664.

In its seventh weekend of release, Badrinath Ki Dulhania finally squeaked past $2 million in the United States and Canada. It earned another $1,556 from three theaters ($519 average), bringing its total to $2,000,285.

Naam Shabana closed out its fourth weekend with $730 from four theaters ($183 average). Its total stands at $262,303.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: April 14-16, 2017

The headline for Bollywood Hungama’s latest international box office report — “‘Begum Jaan’ fails to shine in the overseas” — is a bit misleading in regard to how the movie fared in North America during its opening weekend of April 14-16, 2017. From just 34 theaters*, Begum Jaan earned $65,812, for an average of $1,936. While that total may not look like much compared to those of Bollywood movies that open on 100+ screens here, it’s big relative to other films with a similar theatrical footprint.

Median opening weekend earnings for the six Hindi films that released in fewer than 60 North American theaters this year are about $12,000. The best performance prior to Begum Jaan was by Commando 2, which opened with earnings of $40,611 from 49 theaters (40 adjusted). Begum Jaan not only improved on Commando 2‘s total by about 60%, its per-theater average of $1,936 was also substantially greater than Commando 2‘s $829 average ($1,015 adjusted). For a movie that is the definition of a niche film — Vidya Balan plays a madam in a historical drama — Begum Jaan did pretty well in its first weekend. It will likely be the first Hindi film of 2017 to open in fewer than 60 theaters to ultimately earn more than $100,000 in North America.

The weekend’s big winner was the new Punjabi film Manje Bistre, which earned $241,971 from 39 American theaters ($6,204 average) and $385,147 from nineteen Canadian theaters ($20,271 average!).

Other Bollywood movies still showing in North America:

  • Naam Shabana: Week 3; $4,756 from eleven theaters; $432 average; $260,191 total
  • Badrinath Ki Dulhania: Week 6; $4,425 from four theaters; $1,106 average; $1,997,701 total
  • Phillauri: Week 4; $3,988 from three theaters; $1,329 average; $471,522 total

* Unlike my standard weekly caveat about Bollywood Hungama counting Canadian theaters twice, it looks like they got it right for Begum Jaan! Of course, that messes up all of my data which relies upon theater numbers being wrong in a consistent way, but whatever.

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: April 7-9, 2017

It was a slow weekend at the North American box office, and Bollywood films fared just as poorly as everything else. Here’s how the four Hindi titles left in theaters performed during the weekend of April 7-9, 2017:

  • Naam Shabana: Week 2; $40,385 from 51 theaters; $792 average; $241,919 total
  • Phillauri: Week 3; $18,814 from 16 theaters; $1,179 average; $459,213 total
  • Badrinath Ki Dulhania: Week 5; $13,283 from 13 theaters; $1,022 average; $1,989,132 total
  • MSG Lion Heart 2: Week 5; $1,536 from one theater; $6,243 total

One interesting note from the weekend is how differently the movies fared in the United States and Canada. Naam Shabana was the highest earner in the US, followed by Badrinath Ki Dulhania and Phillauri, in that order. Yet Phillauri earned the most in Canada, followed by Naam Shabana and Badrinath Ki Dulhania. Oh, and then that one random theater showing MSG Lion Heart 2.

Box Office Mojo described this as “a placeholder weekend” in North American, as moviegoers stayed home in anticipation of Friday’s release of The Fate of the Furious. Bollywood fans don’t have their own high-profile release to look forward to. There’s a chance that Friday’s new Hindi movie — Vidya Balan’s Begum Jaan — might not even open here. Even if it does, a historical drama about a brothel owner is a niche title with limited potential, regardless of how good it is. Plenty of businesses and the majority of schools across the US will be closed Friday ahead of Easter on Sunday, and not having a big commercial Hindi release in theaters is a missed opportunity.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama