Tag Archives: Bollywood Box Office

Bollywood Box Office: April 13-15, 2018

October started quietly in North America. During the weekend of April 13-15, 2018, the romantic drama earned $230,776 from 131 theaters* ($1,762 average), according to Bollywood Hungama. That’s the lowest opening weekend total and per-theater average for any Hindi film to open in more than 100 theaters here this year so far, with October‘s earnings lagging behind the next lowest earner in that category — Aiyaary — by $120,000. The only thing working in October‘s favor is a sparse release calendar for the rest of the month, with no major competition taking the field until May 4.

Mercury got off to an even quieter start (I know, bad joke about a movie with no dialogue). The silent thriller earned $55,976 from 87 theaters ($643 average) in spite of higher ticket prices and no discounts. The timing of the Mercury‘s release is a shame since genre fans are still focused on A Quiet Place, which closed in on the $100 million mark domestically over the weekend.

Other Hindi movies still showing in North American theaters:

  • Baaghi 2: Week 3; $47,117 from 58 theaters; $812 average; $1,297,765 total
  • Blackmail: Week 2; $38,336 from 25 theaters; $1,533 average; $253,036 total
  • Hichki: Week 4; $9,768 from eight theaters; $1,221 average; $753,577 total
  • Raid: Week 5; $6,481 from four theaters; $1,620 average; $1,084,042 total
  • Missing: Week 2; $449 from three theaters; $150 average; $6,856 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts October in 150 theaters (making for a $1,539 per-theater average). Mercury did not release in Canada.

Sources: Bollywood Hungama and Box Office Mojo

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Bollywood Horror Movies at the North American Box Office

Bollywood horror movies are notorious duds at the North American box office. They open in a handful of theaters, make next to nothing, and disappear quickly. When Anushka Sharma announced that she would star in the horror film Pari — produced by her own company, Clean Slate Films — it raised the question of whether her presence as a marquee star could boost a genre movie’s ceiling internationally.

Horror films remain on the fringes of Bollywood. Most aren’t released in theaters internationally and are left to find their way into homes via DVD or streaming video. Still, when the Hindi film industry collectively decided (deliberately or not) in 2012 to increase the number of Bollywood movies released in North American theaters by a third — from 36 titles in 2011 to 48 in 2012, with an average of 50 Bollywood movies released here yearly since then — that left a lot of open slots to fill, leaving room for niche fare like horror flicks.

That’s not to say there was a Hindi horror boom in the United States and Canada. Most years only see one or two scary films released in theaters, plus a few titles that aren’t traditional horror fare like the horror comedy Go Goa Gone or the survival horror flick Roar: Tigers of the Sundarbans.

Pari released in 45 theaters in North America: nine in Canada and 36 in the United States. That’s one more theater than carried NH10 — the maiden production from Sharma’s Clean Slate Films — back in 2015, but 42 fewer than the 87 that carried Clean Slate’s romantic comedy Phillauri last year (all numbers per Bollywood Hungama). Still, for a Hindi horror movie in North America, 45 theaters is about as big a theatrical footprint as you’ll find.

For the purposes of comparing to Pari, let’s look at other supernatural horror movies (which make up the bulk of Bollywood horror flicks). Here’s how such films have fared in North America over the years, in terms of: number of theaters they opened in; how much they earned total in their opening weekend; the average amount earned per theater in that opening weekend; and their final earnings total.

2012
Raaz 3: 28 theaters; $95,301; $3,404 average; $150,716 total
Bhoot Returns: 15 theaters; $3,478; $232 average; $3,478 total

2013
Ek Thi Daayan: 48 theaters; $65,857; $1,372 average; $112,135 total

2014
Ragini MMS 2: 20 theaters; $16,317; $815 average; $16,317 total

2016
1920 London: 38 theaters; $16,204; $426 average; $24,854 total

2017
Dobaara: See Your Evil: 30 theaters; $7,110; $237 average; $11,002 total

2018
1921: 10 theaters; $4,583; $458 average; $7,850 total

Pari opened with earnings of $118,906 — better than the final totals of all but one film in the list above (Raaz 3). Pari‘s $2,642 per-theater average was less than Raaz 3‘s $3,404 average, which only proves that Raaz 3 deserved a higher theater count than it got.

Where Pari really differentiated itself was in its second weekend performance. It held onto 54% of its opening weekend business ($64,247), which was leaps and bounds ahead of Raaz 3‘s 27% retention rate and Ek Thi Daayan‘s 21% carry over. By the end of its third weekend, Pari had earned $320,641 — more than double the next highest total on the list above.

The major takeaway from these numbers is that Hindi films in niche genres are more heavily dependent upon star power than those in more popular genres like romantic comedy or drama. The numbers also demonstrate which stars are able to draw North American Bollywood fans to the theater on their name alone. Sharma is obvious, as further bolstered by the box office success of her other home productions: NH10 ($319,872 total) and Phillauri ($471,522 total). Raaz 3 and Ek Thi Daayan star Emraan Hashmi is another clear box office draw, although his popular co-stars — Bipasha Bashu in Raaz 3 and the trio of Konkona Sen Sharma, Kalki Koechlin, and Huma Qureshi in Ek Thi Daayan — certainly helped. Both movies took in more than $100,000 here.

Yet no other recent Hindi horror film released theatrically in North America managed to earn even $25,000. Qureshi couldn’t do it opposite her real-life sibling, Saqib Saleem, in Dobaara. Despite their own name recognition and the fact that their movies were sequels, Sunny Leone and Sharman Joshi fell short with Ragini MMS 2 and 1920 London, respectively. With such dependence on the caliber of the cast, one wonders if Bollywood horror films without top-tier stars wouldn’t fare better by releasing straight to streaming services here in North America and skipping theaters entirely.

Bollywood Box Office: March 16-18, 2018

Raid got off to a great start in North America, earning $345,668 from 78 theaters ($4,431 average)* during the weekend of March 16-18, 2018, according to Bollywood Hungama. Box Office Mojo reported even higher earnings of $423,817 from 77 theaters ($5,504 average).

Other Hindi movies still in theaters in the United States and Canada:

  • Sonu Ke Titu Ki Sweety: Week 4; $65,647 from 32 theaters; $2,051 average; $910,572 total
  • Padmaavat: Week 8; $18,678 from 16 theaters; $1,167 average; $12,140,306 total
  • Pari: Week 3; $9,197 from nine theaters; $1,022 average; $320,641 total
  • Welcome to New York: Week 4; $2,417 from two theaters; $1,209 average; $225,366 total
  • Pad Man: Week 6; $716 from four theaters; $179 average; $1,667,233 total
  • Aiyaary: Week 5; $65 from one theater; $642,278 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts Raid in 91 theaters (making for a $3,799 per-theater average).

Source: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 9-11, 2018

Even though no new Bollywood movies released in North America during the weekend of March 9-11, 2018, there’s still plenty to write about. Sonu Ke Titu Ki Sweety went gangbusters in its third weekend of release with earnings of $124,250 from 45 theaters ($2,761 average). Its business fell just 16% from its second weekend to its third, which is remarkable considering the 2nd-3rd weekend drops for other Bollywood releases this year: Padmaavat (-56%); Pad Man (-70%); Welcome to New York (-81%); Aiyaary (-86%); Mukkabaaz (-99%). Great word of mouth — including a 7.8 user rating at IMDb and an 84% “liked it” score at Rotten Tomatoes — continued to drive audiences to the theater for SKTKS, which has current total earnings of $781,009.

Pari likewise held up really well in its second weekend of release, dropping just 46% of its opening weekend business (second best for the year behind SKTKS‘s 38% drop). It earned $64,247 from 37 theaters ($1,736 average), bringing its total to $281,324 so far. I wish more theaters had taken a chance on this horror flick (and I suspect they do, too).

Even in its seventh weekend of release, Padmaavat was still the third highest earning Hindi film in North America, taking in $49,494 from 26 theaters ($1,904 average). It finally crossed the $12 million mark, with total earnings of $12,093,933.

Welcome to New York was vastly more popular in Canada than the United States, with three Canadian theaters earning $4,245 compared to $911 from three US theaters. Contributions to its $220,383 North American total are almost evenly divided between the two countries, with Canada taking a slight edge despite the standard US-heavy screen disparity.

Other Bollywood movies showing in US theaters:

  • Pad Man: Week 5; $4,409 from seven theaters; $630 average; $1,664,077 total
  • Aiyaary: Week 4; $2,205 from four theaters; $551 average; $641,064 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: March 2-4, 2018

Pari‘s seemingly modest opening weekend numbers in North America are more impressive than they appear, given a few mitigating factors. From March 2-4, 2018, Pari earned $118,906 from 45 theaters ($2,642 average). A six-figure opening weekend for a Hindi horror movie is darned good here (more on that later this week). It also made several thousand more dollars than Welcome to New York did on twice as many theaters last weekend. Pari‘s performance cements Anushka Sharma as one of the few Bollywood actresses who can bring international moviegoers to the theater on her name alone, without an A-list male co-star.

Sonu Ke Titu Ki Sweety posted a super second weekend, carrying over more than 60% of its opening weekend business. The romantic comedy earned $147,989 from 72 theaters ($2,055 average), bringing its total after ten days to $519,080.

Welcome to New York headed in the opposite direction, losing 75% of its opening weekend business. It took in $27,423 from 28 theaters ($989 average), pushing its total to $193,254.

Other Hindi movies still showing in North American theaters:

  • Padmaavat: Week 6; $72,310 from 63 theaters ($1,148 average); $11,978,304 total
  • Pad Man: Week 4; $19,179 from 25 theaters ($767 average); $1,642,915 total
  • Aiyaary: Week 3; $11,844 from 26 theaters ($456 average); $628,417 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 23-25, 2018

After four weeks atop the North American box office, Padmaavat was finally unseated by Sonu Ke Titu Ki Sweety. From February 23-25, 2018, Sonu Ke Titu Ki Sweety earned $239,955 from 66 theaters ($3,636 average). That’s about $2,000 less than the lifetime North American earnings of Pyaar Ka Punchnama 2, the last film by writer-director Luv Ranjan and his cast of regulars.

Padmaavat was still the second highest earning Hindi film in North America in its fifth weekend of release, taking in another $173,915 from 89 theaters ($1,954 average), bringing its total earnings to $11,833,407. Gitesh Pandya reports weekend earnings for Padmaavat of $187,949 from 91 theaters ($2,065 average), and a total of $11,846,060.

The weekend’s other new Bollywood release — Welcome to New York — only managed to land in third place, with $111,044 from 84 theaters ($1,322 average). That’s a somewhat disappointing total considering that it showed in both 2D and 3D, which inflates tickets prices.

Pad Man earned $95,877 from 95 theaters ($1,009 average) in its third weekend of release, bringing its total to $1,588,321. Last weekend’s new release, Aiyaary, lost over 3/4s of its opening weekend business, taking in $81,709 from 74 theaters ($1,104 average). Its total earnings stand at $587,041.

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first three weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting puts Sonu Ke Titu Ki Sweety in 77 theaters (making for a $3,116 per-theater average), Welcome to New York in 99 theaters ($1,122 average), Aiyaary in 87 theaters ($939 average), and Pad Man in 102 theaters ($940 average).

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 16-18, 2018

Padmaavat can’t be stopped. Even in its fourth weekend of release, up against two newer Hindi films, Padmaavat remained the top-earning Bollywood movie in North America. During the weekend of February 16-18, 2018, the period drama earned $412,633 from 135 theaters ($3,057 average). Its $11,365,693 total is less than $1 million behind the current all-time highest-earning Bollywood movie in North America: Dangal, which earned $12,357,576 in 2016.

The weekend’s new release, Aiyaary, finished in second place, with earnings of $350,425 from 118 theaters ($2,970 average). It marks the lowest opening weekend for a film by director Neeraj Pandey, whose debut A Wednesday didn’t release in North America.

Pad Man closed out its second weekend with $318,001 from 131 theaters ($2,427 average), a 46% holdover from its opening weekend. It’s earned $1,313,120 so far.

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first two weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting puts Aiyaary in 152 theaters (making for a $2,305 per-theater average) and Pad Man in 173 theaters (for a $1,838 per-theater average).

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 9-11, 2018

In its debut weekend, Pad Man finished second to Padmaavat at the North American box office. From February 9-11, 2018, Pad Man earned $689,272 from 152 theaters ($4,535 average), according to Bollywood Hungama*. Kumar’s recent releases have opened within a very narrow range of totals, from Toilet‘s $670,447 on the low end to Airlift‘s $815,933 on the high end. Pad Man‘s performance fits right within that range, so it appears Padmaavat had no discernible effect on Pad Man‘s opening weekend total.

The same applies in the other direction, too, as three-week-old Padmaavat out-earned Kumar’s brand new release. Granted, Padmaavat had a 126-screen advantage and inflated 3D prices for some tickets. Still, its enduring popularity is impressive. Over the weekend, Padmaavat earned $957,302 from 278 theaters ($3,444 average), bringing its total earnings to $10,556,813 — enough to squeak it past PK‘s $10,550,569 total into second place all time for Bollywood movies in North America. LiveMint has an interesting breakdown of where the money Padmaavat has earned so far has gone and how much of it is really profit after recovering costs.

[Update: Box Office Mojo reports weekend earnings of $740,326 from 152 theaters ($4,871 average) for Pad Man, and $1,039,904 from 282 theaters ($3,688 average) for Padmaavat, with total earnings of $10,638,033.]

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first two weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting puts Pad Man in 173 theaters (making for a $3,984 per-screen average).

Sources: 143 Cinema, Box Office Mojo, and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 2-4, 2018

Padmaavat held onto more than half of its opening weekend business after adding 28 theaters in its second weekend in North America. From February 2-4, 2018, Padmaavat earned $2,438,930 from 354 theaters ($6,890 average), according to Box Office Mojo. That puts Padmaavat‘s total at $8,900,499, making it the third highest earning Hindi film in North America ever after just eleven days. Bollywood Hungama reports slightly lower weekend and total earnings of $2,191,185 and $8,663,321, respectively — still good enough for third place all time.

By the time the highest earning Hindi film of all time in North America — 2016’s Dangal — finished its second weekend in theaters, it had already earned 73.9% of its eventual total ($9,126,258 of $12,357,576). Remarkably, the second ranked movie on the list — 2014’s PK — had earned virtually the same percentage of its eventual total by the end of its second weekend: 73.8% ($7,785,486 of $10,550,569). If Padmaavat follows the same trajectory as those two films and is already 73.9% of the way toward its total, that would give it final earnings of $12,043,977 or $11,723,032, depending on whether you believe Box Office Mojo’s or Bollywood Hungama’s numbers. A lot depends on how much Pad Man affects Padmaavat‘s business starting this Friday. It seems reasonable to assume that Padmaavat will pass PK for the #2 spot but fall short of overtaking Dangal for first place. We shall see.

Other Hindi films showing in North American theaters:

  • Tiger Zinda Hai: Week 7; $2,473 from four theaters; $618 average; $5,931,673 total
  • Mukkabaaz: Week 4; $84 from one theater; $75,968 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: January 26-28, 2018

The wait was worth it for Padmaavat, which just had the best opening weekend for a Bollywood film in North America, dethroning 2014’s PK ($3.6 million). From January 26-28, 2018, Padmaavat earned $4,430,255 from 326 theaters ($13,590 average), based on figures provided to Gitesh Pandya by the film’s distributor, Viva Entertainment. That’s the second best international opening weekend for a Bollywood movie, behind 2016’s Sultan, according to Bollywood Hungama. Adding in the $507,266 from the 295 US theaters that carried the movie on Thursday, January 25, Padmaavat‘s total already stands at $4,937,521.

Final figures for all films aren’t in yet, but Padmaavat‘s per-screen average earnings are more than double those of any other movie showing in North America over the weekend, based on Box Office Mojo’s estimates. Padmaavat is also poised to finish in third place at the global box office, according to Variety. That’s a helluva weekend for a movie that some factions hoped would never see the light of day.

Other Hindi movies showing in North America this weekend:

  • Tiger Zinda Hai: Week 6; $14,004 from twelve theaters; $1,167 average; $5,920,011 total
  • Mukkabaaz: Week 3; $24 from one theater; $75,884 total

Sources: Box Office Mojo, Gitesh Pandya, Variety, and Rentrak, via Bollywood Hungama