Category Archives: Box Office

Bollywood Box Office: August 18-20, 2017

Bareilly Ki Barfi got off to a flying start in North America, despite opening in a tiny number of theaters. From August 18-20, 2017, the romantic comedy earned $185,699 from 44 theaters. Its opening weekend per-theater average of $4,220 is sixth best for the year, just ahead of Hindi Medium‘s $3,892 average. In its second weekend of release, sleeper hit Hindi Medium added a theater and retained two-thirds of its opening weekend business. Its total earnings were ultimately 3.5 times its opening weekend total. If Bareilly Ki Barfi follows Hindi Medium‘s path, that would mean a second weekend total of around $125,000 and an ultimate total of $650,000. I hope Bareilly Ki Barfi can pull off that feat, because it’s really, really good.

Bareilly Ki Barfi wasn’t the only Hindi film to have a good weekend in North America. In its second weekend, Toilet: Ek Prem Katha held on to nearly 60% of its opening weekend returns, posting earnings of $398,182 from 143 theaters ($2,757 average). Its total earnings of $1,381,754 are already double the amount it earned last weekend. Akshay Kumar’s other headlining release of 2017 — Jolly LLB 2 — had a better opening weekend, whereas Toilet had the better second weekend, holding on to a greater share of its first weekend business. Let’s see how close Toilet can come to Jolly LLB 2‘s $1,641,082 total.

Other Hindi films still in North American theaters:

  • Jab Harry Met Sejal: Week 3; $31,337 from 40 theaters; $783 average; $1,981,227 total
  • Mubarakan: Week 4; $4,829 from eight theaters; $604 average; $733,800 total

Sources: Rentrak, via Bollywood Hungama

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Bollywood Box Office: August 11-13, 2017

Toilet: Ek Prem Katha‘s opening weekend returns in North America were consistent with the kinds of numbers its star, Akshay Kumar, has been putting up here since early 2016. From August 11-13, 2017, Toilet earned $670,447 from 198 theaters ($3,386 average; adjusted average of $3,788 from 177 theaters*). That total is less than $5,000 off from the $674,890 Housefull 3 earned in the United States and Canada last summer in its opening weekend. Kumar’s last five releases (including Toilet) have averaged opening weekend earnings of $732,399.

Jab Harry Met Sejal‘s business in North America took a nosedive during its second weekend in theaters, falling by 85% from its first weekend. That’s a worse week-to-week holdover than Tubelight‘s 83% drop. JHMS earned $195,158 from 204 theaters — a per-theater average of just  $957. Its total earnings stand at $1,862,066.

From an exhibitor’s perspective, Mubarakan was the better bet, averaging $1,177 from 21 theaters with third-weekend earnings of $24,708. Mubarakan‘s total stands at $721,984.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama

Bollywood Box Office: August 4-6, 2017

Director Imtiaz Ali’s Jab Harry Met Sejal fared very well during an otherwise lousy weekend at the North American box office. From August 4-6, 2017, Jab Harry Met Sejal earned $1,279,586 from 280 theaters ($4,570 average). That’s the third best opening weekend total for a Bollywood movie in North America this year, behind Baahubali 2 and Raees. Those three titles also happen to be the only 2017 releases to earn more than $1 million in their opening weekends here. Canada contributed nearly 20% of the total earnings for the weekend from less than 10% of the total theaters. Canadian per-theater averages were more than double those of theaters in the United States: $9,485 in Canada versus $4,067 in the US.

Mubarakan also performed well in its second weekend of release, holding on to 43% of its opening weekend business (the fifth best performance this year, in that category). Mubarakan earned $131,319 from 148 theaters ($887 average; adjusted average of $1,026 from 128 theaters*), bringing its total earnings to $620,627 — doubling its opening weekend total of $305,449 in just ten days.

Nine theaters in the US held special showings of Baahubali 2 on Saturday night to celebrate the film’s hundredth day of release. With tickets priced at $1, those showings took in $1,001 — bumping Baahubali 2‘s North American total across all languages to $20,792,334. (In case you missed my post from yesterday, Baahubali 2 is now available on Netflix in the US and Canada!)

Other Hindi movies still in US theaters:

  • Mom: Week 5; $1,234 from three theaters; $411 average; $607,473 total
  • Munna Michael: Week 3; $89 from one theater; $105,532 total
  • Jagga Jasoos: Week 4; $88 from one theater; $859,773 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama

 

Bollywood Box Office: July 28-30, 2017

Mubarakan turned in a fine opening weekend performance at the North American box office. During the weekend of July 28-30, 2017, the comedy earned $305,449 from 148 theaters ($2,064 average; adjusted average of $2,386 from 128 theaters*). While those numbers aren’t flashy, they’re still better than the opening weekend figures of two other 2017 releases with similar theatrical footprints: OK Jaanu ($211,660 from 136 theaters) and Half Girlfriend ($238,001 from 127 theaters).

Other Hindi movies still in theaters (until SRK’s Jab Harry Met Sejal boots them out on Friday):

  • Jagga Jasoos: Week 3; $19,246 from 31 theaters; $621 average; $853,806 total
  • Mom: Week 4; $8,645 from nine theaters; $961 average; $602,255 total
  • Munna Michael: Week 2; $5,835 from 17 theaters; $343 average; $103,887 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: July 21-23, 2017

Is it time to question Tiger Shroff’s potential to be star who can carry films internationally? Shroff’s fourth film, the dance flick Munna Michael, went all but unnoticed in its opening weekend in North America. From July 21-23, 2017, Munna Michael earned $64,756 from 73 theaters, averaging $887 per theater. His previous low opening weekend average was $1,360 for last year’s underrated superhero comedy A Flying Jatt, which opened in about the same number of theaters (79). Shroff’s combined total North American earnings for all four of his movies are $744,105.

On the plus side for Shroff, his upcoming projects are more traditional action films, including a sequel to his most successful movie, Baaghi (which earned $437,243 here), as well as a potentially disastrous Rambo remake. Then again, how many fans will be drawn in simply by the genre and not because Shroff’s name is on the marquee?

In its second weekend, Jagga Jasoos earned $117,736 from 106 theaters ($1,111 average), bringing its total to $788,777.

Mom closed out its third weekend with $27,297 from 22 theaters ($1,241 average), for total earnings of $579,077. Also in its third weekend of release, Guest Iin London earned $167 from three theaters ($56 average), bringing its total to $50,813.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: July 14-16, 2017

Things didn’t go so well for Jagga Jasoos in North America. From July 14-16, 2017, it earned $482,887 from 210 theaters ($2,299 average). That average barely puts it in the top half of Hindi films for the year here, just behind Tubelight, which was also considered a disappointment. Still, Jagga Jasoos‘s total was good enough to rank in 15th place at the overall US box office for the weekend, and its per-theater average was better than the averages of the movies ranked 8th-14th.

There are numerous reasons to explain why Jagga Jasoos wasn’t a blockbuster here, from the movie’s unique concept to it being a family oriented film opening during peak season for big-budget superhero flicks and animated fare. Jagga Jasoos‘s earnings fall within the expected parameters for recent films featuring its two stars. It earned more than Ranbir Kapoor’s Bombay Velvet in its first weekend but less than his Tamasha; it earned more than Katrina Kaif’s Fitoor but less than her Baar Baar Dekho.

Mom held up great in its second weekend in theaters, retaining nearly 40% of its opening weekend audience. It earned $99,535 from 63 theaters ($1,580 average), bringing its total to $493,245 — already nearly double its opening weekend total of $260,433.

Guest Iin London fared much worse, losing 85% of its opening weekend audience and taking in $4,494 from eight theaters ($562 average). Its total stands at $49,161.

Tubelight closed out its fourth weekend in theaters with earnings of just $200 — $138 from one Canadian theater and $62 from one theater in the US. It has total earnings of $1,575,849.

Source: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: July 7-9, 2017

Both of the weekend’s new Hindi releases did well in North America relative to the size of their theatrical footprints. From July 7-9, 2017, Mom earned $260,433 from 94 theaters ($2,771 average; adjusted average of $3,339 from 78 theaters*). For context, that’s the twelfth highest opening weekend theater count for a Bollywood film in North America for the year, but the 9th best average and tenth best opening weekend gross.

During the same period, Guest Iin London earned $29,378 from 30 theaters ($979 average; adjusted average of $1,175 from 25 theaters). That’s the same minuscule theater count as Dobaara: See Your Evil, yet Guest Iin London earned four times as much as the horror movie did in its opening weekend.

Other Indian movies still in North American theaters:

  • Tubelight: Week 3; $15,281 from 27 theaters; $566 average; $1,566,474 total
  • Hindi Medium: Week 8; $3,154 from one theater; $792,627 total
  • Baahubali 2: Week 11; $1,162 from one theater; $20,790,774 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Source: Rentrak, via Bollywood Hungama