Category Archives: Box Office

Bollywood Box Office: November 9-11, 2018

Thugs of Hindostan‘s opening weekend was not great considering it released in the most theaters of any Hindi movie in North America this year. From November 9-11, 2018, it earned $1,185,386 from 377 theaters ($3,144 average), according to Box Office Mojo. Adding $264,462 from opening day collections on Thursday brings the swashbuckler’s 4-day total to $1,449,848. Its Friday-Sunday total is only fourth best for the year, even though 35 of those theaters charged higher ticket prices to show Thugs on their IMAX screens.

Thugs‘ per-screen average reveals the extent of audience disinterest in this title. $3,144 is just the 16th best opening weekend per-screen average for a Hindi film in North America this year. Adding in the returns from Thursday only brings the average up to $3,846. While one might dismiss this as a case of over-saturation, none of the other Hindi movies to release in more than 300 theaters this year fared as poorly. Padmaavat had an opening weekend PSA of $11,860. Sanju averaged $7,650 per screen. Even Race 3 averaged $5,385 per screen in its first weekend.

Will this poor performance affect the release calendar for the rest of the month? Other studios had all but ceded the territory between now and 2.0‘s release on November 29, assuming that Thugs of Hindostan would be a hot ticket for at least the next two weeks. The Sunny Deol-Preity Zinta comedy Bhaiaji Superhit looks even more likely to release here now on November 23, which would make it the only new release to take advantage of the Thanksgiving holiday in the United States. Last-minute release date changes aren’t unusual in Bollywood, so maybe some scrappy distributor can pull things together in a jiff to take advantage of this unexpected lull.

Other Hindi movies still showing in North American theaters (per Bollywood Hungama):

  • Badhaai Ho: Week 4; $153,098 from 59 theaters; $2,595 average; $2,961,841 total
  • Andhadhun: Week 6; $28,791 from 14 theaters; $2,057 average; $1,244,833 total
  • Baazaar: Week 3; $3,312 from eight theaters; $414 average; $324,616 total
  • Namaste England: Week 4; $24 from one theater; $107,951 total

Sources: 143 Cinema, Bollywood Hungama, and Box Office Mojo

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Bollywood Box Office: November 2-4, 2018

Badhaai Ho dominated the box office for a third consecutive weekend, earning $329,042 from 107 theaters ($3,075 average) from November 2-4, 2018, according to Bollywood Hungama. With $2,653,882 in earnings so far, it needs another $360,000 to move past Raazi into third place for the year.

Erin Fraser of the Bollywood Is For Lovers podcast chides me on Twitter whenever I point out instances of poorly reviewed films performing better in Canada than in the United States (as I did last week regarding Namaste England). Well, Erin, you’ll be happy to know that 5 Weddings made just $34 from one Canadian theater over the weekend, but a whopping $156 from the lone US theater showing it. You win this round, Canada! The romantic comedy has a ten-day total of $12,622.

Other Hindi movies still showing in North American theaters:

  • Baazaar: Week 2; $40,188 from 40 theaters; $1,005 average; $292,994 total
  • Andhadhun: Week 5; $66,524 from 22 theaters; $3,024 average; $1,193,046 total
  • Namaste England: Week 3; $474 from three theaters; $158 average; $107,851 total
  • Helicopter Eela: Week 4; $123 from one theater; $71,651 total

Sources: 143 Cinema, Bollywood Hungama, and Box Office Mojo

Bollywood Box Office: October 26-28, 2018

The weekend’s new Bollywood releases were overshadowed by the behemoth Badhaai Ho. From October 26-28, 2018, Baazaar earned $139,316 from 87 North American theaters ($1,601 average), according to Bollywood Hungama — not terrible, but nothing to write home about. 5 Weddings opened with a wretched $5,218 from eleven theaters ($474 average).

Right now, Badhaai Ho is where it’s at. The family comedy added twenty theaters in its second weekend of release, taking in $688,627 from 127 theaters ($5,422 average), according to 143 Cinema. In ten days, it has amassed an amazing $1,891,984. It needs another $800,000 or so to break into the Top 5 for the year in North America, but with no new Bollywood movies releasing here this coming weekend, that’s totally possible.

Andhadhun is still going strong as well, with 143 Cinema reporting fourth-weekend earnings of $99,499 from 26 theaters ($3,827 average). Its total stands at $1,104,601.

Namaste England‘s second-weekend returns are kinda tragic: $4,378 from twelve theaters ($365 average), according to Bollywood Hungama. Four Canadian theaters are responsible for $3,733 of that total, meaning that Namaste England earned a measly $645 from eight US theaters. That’s a per-screen average of $933 in Canada versus just $81 in the United States. Yikes! Namaste England has total earnings of $98,710.

Sources: 143 Cinema and Bollywood Hungama

Bollywood Box Office: October 19-21, 2018

It’s time to officially declare 2018 Ayushmann Khurrana’s year, right? Two weeks after scoring a surprise hit with Andhadhun, his followup release Badhaai Ho took the North American box office by storm. From October 19-21, the family comedy earned $822,801 from 107 theaters ($7,690 average), according to 143 Cinema. That’s the third-best opening weekend average for the year. Andhadhun is still going strong, taking in $147,779 from 62 theaters* ($2,384 average), according to Box Office Mojo, which puts the thriller’s total at $959,504 thus far.

The weekend’s other new release — Namaste England — was crushed by the Khurrana juggernaut. Per Box Office Mojo, the romantic comedy sequel earned just $67,612 from 71 theaters. That’s a per-screen average of $952. I’m curious to see how Namaste England‘s failure affects the release plans for another film starring the movie’s lead duo of Parineeti Chopra and Arjun Kapoor — Sandeep Aur Pinky Faraar, currently on the calendar for a March, 2019 debut.

Helicopter Eela has the dubious distinction of posting the worst second-weekend per-screen average for the year. It made $535 from seven theaters — an average of $76 per theater. Oy. It has total earnings of $70,966, according to Bollywood Hungama.

Other Bollywood movies still in North American theaters (per Bollywood Hungama):

  • Sui Dhaaga: Week 4; $2,391 from ten theaters; $239 average; $1,160,677 total
  • Loveyatri: Week 3; $83 from one theater; $119,084 total

*Concerns about the accuracy of Bollywood Hungama’s reporting led me to switch to Box Office Mojo’s data for Andhadhun. BOM reported that Andhadhun actually added six theaters last weekend, which contradicts one of my main points in last week’s box office report (based on Bollywood Hungama’s info). Oops. Nevertheless, Andhadhun and Queen are still the only Hindi movies in the last decade to earn more in their second weekend’s while following a traditional release format in North America.

Sources: 143 Cinema, Bollywood Hungama, and Box Office Mojo

Bollywood Box Office: October 12-14, 2018

Andhadhun just did something incredible. In its second weekend of release, it earned more money than it did in its opening weekend! And on five fewer screens, no less! From October 12-14, 2018, Andhadhun earned $267,719 from 49 theaters in North America ($5,464 average), according to Bollywood Hungama. That’s almost $16,000 more than last weekend.

In the last decade, I found two other Hindi movies that also out-earned their opening weekend in their second weekend in North America, both in 2014 and both with mitigating factors. The Lunchbox had a slow theatrical rollout, starting out in three theaters and finally reaching its peak theater count of 176 in its ninth week of release. Queen — which employed a more traditional release strategy, like Andhadhun — also earned more in its second weekend, but it added eleven theaters to do so. The only other movies to come close — Kahaani and Pink, which held on to 97% and 99% of their opening weekend business in their second weekends, respectively — also added theaters after strong first weekends. For Andhadun to out-earn its opening weekend while actually losing theaters is a really big deal. Its total stands at $702,335.

The weekend’s lone new release, Helicopter Eela, failed to take off, bringing in $47,299 from 70 theaters in the United States and Canada. That’s a per-screen average of just $676.

Bollywood Hungama didn’t post data from the five Canadian theaters showing Sui Dhaaga: Made in India, but the film earned $34,067 from 40 US theaters ($852 average) in its third weekend of release. That means its total is somewhere north of the $1,101,594 we can officially account for.

Other Hindi movies still showing in North America:

  • Loveyatri: Week 2; $8,234 from 15 theaters; $549 average; $116,388 total
  • Stree: Week 7; $278 from two theaters; $139 average; $843,430 total

Source: Bollywood Hungama

Bollywood Box Office: October 5-7, 2018

The weekend’s two new Hindi releases met very different fates at the North American box office, despite opening on approximately the same number of screens. From October 5-7, 2018, the romance Loveyatri earned $73,656 from 50 theaters ($1,473 average), according to Bollywood Hungama. During the same weekend, the thriller Andhadhun earned $251,942 from 54 theaters ($4,666 average). 143 Cinema reports even higher earnings for Andhadhun of $278,464, making for a per-screen average of $5,157. In terms of opening weekend per-screen average, Andhadhun ranks in 6th place for the year, with Loveyatri in 32nd place out of 45 Bollywood films released in North America.

Sui Dhaaga: Made in India held up well in its second weekend of release, retaining 37% of its opening weekend business. It earned $217,816 from 132 theaters ($1,650 average), bringing its North American total to $999,148. Pataakha‘s woes compounded as it lost 98% of its opening weekend business, with a second weekend total of $713 ($143 average). That’s the year’s worst holdover percentage among the 42 Bollywood movies that scored a second weekend here.

Other Hindi movies still in North American theaters:

  • Stree: Week 6; $10,717 from seven theaters; $1,531 average; $839,668 total
  • Batti Gul Meter Chalu: Week 3; $1,600 from three theaters; $533 average; $243,216 total
  • Manmarziyaan: Week 4; $638 from one theater; $563,015 total

Sources: 143 Cinema and Bollywood Hungama

Bollywood Box Office: September 28-30, 2018

Sui Dhaaga: Made in India had the eighth-best opening weekend for a Hindi film in North America this year. From September 28-30, 2018, the drama earned $582,006 from 193 theaters ($3,016 average), according to Box Office Mojo. Given Sui Dhaaga‘s high theater count, one might’ve predicted an even higher total, but this was an especially competitive weekend for Indian films in North America, with new Punjabi, Tamil, and Telugu titles posting big numbers as well.

The weekend’s other new Hindi release — Pataakha — buckled under the pressure, earning $36,483 from 54 theaters ($676 average), according to Bollywood Hungama. Writer-director Vishal Bhardwaj’s previous North American box office low was 7 Khoon Maaf, which earned $164,153 from 65 theaters ($2,525 average) in its opening weekend in 2011. Perhaps the fact that Pataakha opened on fewer screens than 7 Khoon Maaf did seven years ago indicates tempered expectations for the new release on the part of the distributors.

As has been the case for more than a month, the most interesting story from the weekend is still Stree. In its fifth weekend of release, it earned $26,113 from 15 theaters ($1,741) — just $540 less than Batti Gul Meter Chalu did in its second weekend ($26,653 from 40 theaters; $666 average)! Stree beat Manmarziyaan, which took in $18,938 from 19 theaters ($997 average) in its third weekend of release. Total earnings for all three films are as follows: Stree = $819,457; Manmarziyaan = $556,312; Batti Gul Meter Chalu = $235,526.

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Box Office: September 21-23, 2018

Batti Gul Meter Chalu had an okay opening weekend in North America. From September 21-23, 2018, the social issue picture earned $139,365 from 73 theaters ($1,909 average), according to Bollywood Hungama.

Manmarziyaan is closing in on half a million dollars in North America after second-weekend earnings of $101,797 from 79 theaters ($1,289 average) brought its total to $489,414. The less said the better about another film in its second weekend of release: Mitron, which earned $874 from four theaters ($219 average). Its total earnings stand at $11,354 — fourth worst for the year so far.

The big story remains the continuing box office success of Stree, which added another $60,534 from 27 theaters over the weekend ($2,242 average). Of the 25 Hindi films to last four weeks in North American theaters this year, Stree is one of six films to earn more than $50,000 in its fourth weekend of release. If it follows the trend of those other five movies, it should earn more than $10,000 next weekend and stick around for at least another three weeks, if only in a handful of theaters. Stree‘s total earnings stand at $769,438. An $800,000 final tally is doable.

Gold stuck around for a sixth weekend in one theater, earning $596 to bring its total to $1,129,092.

Source: Bollywood Hungama

Bollywood Box Office: September 17, 2018

After its premiere at the Toronto International Film Festival, Manmarziyaan — aka “Husband Material” — had a good opening weekend in North America. From September 14-16, 2018, Manmarziyaan earned $292,463 from 100 theaters ($2,925 average), according to figures provided by Sumit Chadha. The weekend’s other new release — the Jackky Bhagnani comedy Mitron — fared predictably poorly, bringing in $7,674 from 13 theaters ($590 average).

Forty Hindi films (including a few multilingual movies) have released in North America in so far in 2018, making it a convenient time to establish benchmarks for success by separating those movies into quartiles (figures below are estimates because I like round numbers). Based on total North American earnings, the bottom quartile includes titles that earned less than $80,000. The second quartile ranges from $80,000 to about $300,000, with the next ranging from $300,000 up to $1.1 million. Essentially, a movie needs to earn more than $1 million to make it into the top quartile here, but just $300,000 to make it into the top half.

Other Hindi films still showing in North American theaters:

  • Stree: Week 3; $96,170 from 41 theaters; $2,346 average; $665,464 total
  • Gold: Week 5; $2,118 from two theaters; $1,059 average; $1,127,974 total
  • Paltan: Week 2; $470 from three theaters; $157 average; $17,923 total

Sources: Bollywood Hungama and Sumit Chadha

Bollywood Box Office: September 7-9, 2018

Stree is on fire in North America. The delightful horror comedy just posted the best Weekend 1-Weekend 2 holdover for the year so far, hanging onto nearly 80% of its opening weekend business despite dropping a handful of theaters. From September 7-9, 2018, Stree earned $162,044 from 52 theaters ($3,116 average), bringing its total to $504,448 after ten days — a wonderful accomplishment for a movie that opened in just 60 theaters.

The weekend’s two new Hindi releases would’ve been better off not opening here at all, combining to earn less than $20,000. The war drama Paltan earned $13,418 from 14 theaters ($958 average) in the United States and Canada. The romance Laila Majnu — which only opened in the US — earned $4,090 from eleven theaters ($372 average), setting a new low for the year for opening weekend total and opening weekend average.

Yamla Pagla Deewana Phir Se — which released with Stree two weeks ago — fared poorly as well, taking in $12,236 from 21 theaters ($583 average), bringing its total to $103,691.

Other Hindi movies still showing in North American theaters:

  • Gold: Week 4; $10,840 from twelve theaters; $903 average; $1,124,374 total
  • Happy Phirr Bhag Jayegi: Week 3; $4,397 from seven theaters; $628 average; $135,815 total
  • Satyameva Jayate: Week 4; $3,103 from three theaters; $1,034 average; $224,707

Source: Bollywood Hungama