Category Archives: Box Office

Bollywood Box Office: May 18-20, 2018

Raazi had another outstanding weekend in North America. From May 18-20, 2018, it earned $511,635 from 120 theaters ($4,264 average), according to Bollywood Hungama. The spy drama tied with Sonu Ki Titu Ke Sweety for the year’s best Weekend 1-Weekend 2 holdover, retaining 62% of its opening weekend business. Raazi‘s total already stands at $1,795,109. 143 Cinema posts daily box office grosses, so we can track exactly when Raazi passes the $2 million mark.

Come next weekend, North American theaters will have two Indian films featuring solo female leads that have earned more than $2 million bucks here: Raazi and the Telugu biopic Mahanati. That’s pretty cool. (Also, Telugu movies make a ton of money here, holy crap!)

102 Not Out continued its strong showing into a third weekend, earning $115,746 from 102 theaters* ($1,135 average). Its total earnings of $1,194,551 rank it in fifth place for the year, just $125k behind Baaghi 2.

October earned $203 from one theater, bringing its total to $517,870.

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release (although they seem to be right about Raazi this week). When possible, I try to verify the correct theater count with other sources, like Box Office Mojo or 143 Cinema. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts 102 Not Out in 116 theaters (making for a $998 per-theater average).

Sources: 143 Cinema, Bollywood Hungama, and Box Office Mojo

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Bollywood Box Office: May 11-13, 2018

Raazi had a terrific opening weekend in North American theaters — the second best of the year after Padmaavat, in fact. From May 11-13, 2018, the spy thriller earned $829,795 from 110 theaters* ($7,544 average), according to Bollywood Hungama. The three other Hindi films to have officially earned more than $1 million here so far ended their theatrical runs with total earnings that ranged from 2.38 (Baaghi 2) to 2.89 (Padmaavat) times the amount each film earned in its opening weekend, so a final tally north of $2 million for Raazi is on the table.

102 Not Out also performed really well, hanging onto 60% of its opening weekend business. Bollywood Hungama reports second weekend earnings of $265,800 from 102 theaters ($2,606 average), while Box Office Mojo reports a higher weekend tally of $293,584 ($2,878 average). Box Office Mojo further reports Monday, May 14 earnings of $22,943 — enough to push the film’s total earnings past the seven-digit mark to $1,007,916.

Other Bollywood movies still showing in US theaters:

  • October: Week 5; $1,111 from four theaters; $$278 average; $517,423 total
  • Blackmail: Week 6; $56 from one theater; $300,270 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts Raazi in 129 theaters (making for a $6,433 per-theater average) and 102 Not Out in 120 theaters ($2,215 average).

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Box Office: May 4-6, 2018

102 Not Out emerged as a surprise hit over the weekend. According to Bollywood Hungama, the geriatric comedy earned $446,304 from 102 theaters* ($4,376 average) in North America during the weekend of May 4-6, 2018. Box Office Mojo reported slightly higher weekend earnings of $483,681, with further Monday returns of $44,065 bringing the film’s total to $527,746 so far. Before its release, I would not have predicted 102 Not Out to eventually hit the $1 million mark here, but that result looks more likely than not right now.

Other Indian movies showing in North American theaters (no data for Baaghi 2):

  • October: Week 4; $5,353 from ten theaters; $535 average; $514,375 total
  • Blackmail: Week 5; $2,378 from seven theaters; $340 average; $299,590 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts 102 Not Out in 120 theaters (making for a $3,719 per-theater average).

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Box Office: April 27-29, 2018

No new releases made for a lackluster weekend at the North American box office for Bollywood films. While Avengers: Infinity War set opening weekend records and the Telugu hit Bharat Ane Nenu crossed the $3 million mark, October quietly led the way among Hindi movies with $22,384 from 21 theaters ($1,066 average), according to Bollywood Hungama. The Varun Dhawan drama has total earnings of $498,484 after three weekends in the United States and Canada.

Other Hindi movies still showing in North America (no data for Baaghi 2):

  • Blackmail: Week 4; $7,196 from ten theaters; $720 average; $294,060 total
  • Beyond the Clouds: Week 2; $1,102 from five theaters; $220 average; $40,898 total
  • Hichki: Week 6; $900 from one theater; $766,979 total
  • Raid: Week 7; $564 from one theater; $1,088,345 total

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Box Office: April 20-22, 2018

Bollywood films didn’t stand a chance against the Telugu behemoth Bharat Ane Nenu, which earned more than $2.5 million in its opening weekend in North America. The lone new Hindi release — Beyond the Clouds — earned $26,166 from 32 theaters ($818 average)* during the weekend of April 20-22, 2018, according to Bollywood Hungama.

October held up reasonably well in its second week of release, hanging onto 40% of its opening weekend business. It earned $94,549 from 65 theaters ($1,455 average), bringing its total earnings to $438,978.

On the other hand, last weekend’s other new release, Mercury, lost over 90% of its opening weekend business, taking in just $4,799 from ten theaters ($480 average). Its total stands at $76,762.

Other Indian movies still showing in North American theaters (no complete figures for Baaghi 2):

  • Blackmail: Week 3; $16,051 from 13 theaters; $1,235 average; $282,652 total
  • Hichki: Week 5; $5,700 from four theaters; $1,425 average; $763,091 total
  • Raid: Week 6; $1,510 from two theaters; $755 average; $1,087,195 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts Beyond the Clouds in 41 theaters (making for a $638 per-theater average).

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Box Office: April 13-15, 2018

October started quietly in North America. During the weekend of April 13-15, 2018, the romantic drama earned $230,776 from 131 theaters* ($1,762 average), according to Bollywood Hungama. That’s the lowest opening weekend total and per-theater average for any Hindi film to open in more than 100 theaters here this year so far, with October‘s earnings lagging behind the next lowest earner in that category — Aiyaary — by $120,000. The only thing working in October‘s favor is a sparse release calendar for the rest of the month, with no major competition taking the field until May 4.

Mercury got off to an even quieter start (I know, bad joke about a movie with no dialogue). The silent thriller earned $55,976 from 87 theaters ($643 average) in spite of higher ticket prices and no discounts. The timing of the Mercury‘s release is a shame since genre fans are still focused on A Quiet Place, which closed in on the $100 million mark domestically over the weekend.

Other Hindi movies still showing in North American theaters:

  • Baaghi 2: Week 3; $47,117 from 58 theaters; $812 average; $1,297,765 total
  • Blackmail: Week 2; $38,336 from 25 theaters; $1,533 average; $253,036 total
  • Hichki: Week 4; $9,768 from eight theaters; $1,221 average; $753,577 total
  • Raid: Week 5; $6,481 from four theaters; $1,620 average; $1,084,042 total
  • Missing: Week 2; $449 from three theaters; $150 average; $6,856 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts October in 150 theaters (making for a $1,539 per-theater average). Mercury did not release in Canada.

Sources: Bollywood Hungama and Box Office Mojo

Bollywood Horror Movies at the North American Box Office

Bollywood horror movies are notorious duds at the North American box office. They open in a handful of theaters, make next to nothing, and disappear quickly. When Anushka Sharma announced that she would star in the horror film Pari — produced by her own company, Clean Slate Films — it raised the question of whether her presence as a marquee star could boost a genre movie’s ceiling internationally.

Horror films remain on the fringes of Bollywood. Most aren’t released in theaters internationally and are left to find their way into homes via DVD or streaming video. Still, when the Hindi film industry collectively decided (deliberately or not) in 2012 to increase the number of Bollywood movies released in North American theaters by a third — from 36 titles in 2011 to 48 in 2012, with an average of 50 Bollywood movies released here yearly since then — that left a lot of open slots to fill, leaving room for niche fare like horror flicks.

That’s not to say there was a Hindi horror boom in the United States and Canada. Most years only see one or two scary films released in theaters, plus a few titles that aren’t traditional horror fare like the horror comedy Go Goa Gone or the survival horror flick Roar: Tigers of the Sundarbans.

Pari released in 45 theaters in North America: nine in Canada and 36 in the United States. That’s one more theater than carried NH10 — the maiden production from Sharma’s Clean Slate Films — back in 2015, but 42 fewer than the 87 that carried Clean Slate’s romantic comedy Phillauri last year (all numbers per Bollywood Hungama). Still, for a Hindi horror movie in North America, 45 theaters is about as big a theatrical footprint as you’ll find.

For the purposes of comparing to Pari, let’s look at other supernatural horror movies (which make up the bulk of Bollywood horror flicks). Here’s how such films have fared in North America over the years, in terms of: number of theaters they opened in; how much they earned total in their opening weekend; the average amount earned per theater in that opening weekend; and their final earnings total.

2012
Raaz 3: 28 theaters; $95,301; $3,404 average; $150,716 total
Bhoot Returns: 15 theaters; $3,478; $232 average; $3,478 total

2013
Ek Thi Daayan: 48 theaters; $65,857; $1,372 average; $112,135 total

2014
Ragini MMS 2: 20 theaters; $16,317; $815 average; $16,317 total

2016
1920 London: 38 theaters; $16,204; $426 average; $24,854 total

2017
Dobaara: See Your Evil: 30 theaters; $7,110; $237 average; $11,002 total

2018
1921: 10 theaters; $4,583; $458 average; $7,850 total

Pari opened with earnings of $118,906 — better than the final totals of all but one film in the list above (Raaz 3). Pari‘s $2,642 per-theater average was less than Raaz 3‘s $3,404 average, which only proves that Raaz 3 deserved a higher theater count than it got.

Where Pari really differentiated itself was in its second weekend performance. It held onto 54% of its opening weekend business ($64,247), which was leaps and bounds ahead of Raaz 3‘s 27% retention rate and Ek Thi Daayan‘s 21% carry over. By the end of its third weekend, Pari had earned $320,641 — more than double the next highest total on the list above.

The major takeaway from these numbers is that Hindi films in niche genres are more heavily dependent upon star power than those in more popular genres like romantic comedy or drama. The numbers also demonstrate which stars are able to draw North American Bollywood fans to the theater on their name alone. Sharma is obvious, as further bolstered by the box office success of her other home productions: NH10 ($319,872 total) and Phillauri ($471,522 total). Raaz 3 and Ek Thi Daayan star Emraan Hashmi is another clear box office draw, although his popular co-stars — Bipasha Bashu in Raaz 3 and the trio of Konkona Sen Sharma, Kalki Koechlin, and Huma Qureshi in Ek Thi Daayan — certainly helped. Both movies took in more than $100,000 here.

Yet no other recent Hindi horror film released theatrically in North America managed to earn even $25,000. Qureshi couldn’t do it opposite her real-life sibling, Saqib Saleem, in Dobaara. Despite their own name recognition and the fact that their movies were sequels, Sunny Leone and Sharman Joshi fell short with Ragini MMS 2 and 1920 London, respectively. With such dependence on the caliber of the cast, one wonders if Bollywood horror films without top-tier stars wouldn’t fare better by releasing straight to streaming services here in North America and skipping theaters entirely.

Bollywood Box Office: March 16-18, 2018

Raid got off to a great start in North America, earning $345,668 from 78 theaters ($4,431 average)* during the weekend of March 16-18, 2018, according to Bollywood Hungama. Box Office Mojo reported even higher earnings of $423,817 from 77 theaters ($5,504 average).

Other Hindi movies still in theaters in the United States and Canada:

  • Sonu Ke Titu Ki Sweety: Week 4; $65,647 from 32 theaters; $2,051 average; $910,572 total
  • Padmaavat: Week 8; $18,678 from 16 theaters; $1,167 average; $12,140,306 total
  • Pari: Week 3; $9,197 from nine theaters; $1,022 average; $320,641 total
  • Welcome to New York: Week 4; $2,417 from two theaters; $1,209 average; $225,366 total
  • Pad Man: Week 6; $716 from four theaters; $179 average; $1,667,233 total
  • Aiyaary: Week 5; $65 from one theater; $642,278 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts Raid in 91 theaters (making for a $3,799 per-theater average).

Source: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 9-11, 2018

Even though no new Bollywood movies released in North America during the weekend of March 9-11, 2018, there’s still plenty to write about. Sonu Ke Titu Ki Sweety went gangbusters in its third weekend of release with earnings of $124,250 from 45 theaters ($2,761 average). Its business fell just 16% from its second weekend to its third, which is remarkable considering the 2nd-3rd weekend drops for other Bollywood releases this year: Padmaavat (-56%); Pad Man (-70%); Welcome to New York (-81%); Aiyaary (-86%); Mukkabaaz (-99%). Great word of mouth — including a 7.8 user rating at IMDb and an 84% “liked it” score at Rotten Tomatoes — continued to drive audiences to the theater for SKTKS, which has current total earnings of $781,009.

Pari likewise held up really well in its second weekend of release, dropping just 46% of its opening weekend business (second best for the year behind SKTKS‘s 38% drop). It earned $64,247 from 37 theaters ($1,736 average), bringing its total to $281,324 so far. I wish more theaters had taken a chance on this horror flick (and I suspect they do, too).

Even in its seventh weekend of release, Padmaavat was still the third highest earning Hindi film in North America, taking in $49,494 from 26 theaters ($1,904 average). It finally crossed the $12 million mark, with total earnings of $12,093,933.

Welcome to New York was vastly more popular in Canada than the United States, with three Canadian theaters earning $4,245 compared to $911 from three US theaters. Contributions to its $220,383 North American total are almost evenly divided between the two countries, with Canada taking a slight edge despite the standard US-heavy screen disparity.

Other Bollywood movies showing in US theaters:

  • Pad Man: Week 5; $4,409 from seven theaters; $630 average; $1,664,077 total
  • Aiyaary: Week 4; $2,205 from four theaters; $551 average; $641,064 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: March 2-4, 2018

Pari‘s seemingly modest opening weekend numbers in North America are more impressive than they appear, given a few mitigating factors. From March 2-4, 2018, Pari earned $118,906 from 45 theaters ($2,642 average). A six-figure opening weekend for a Hindi horror movie is darned good here (more on that later this week). It also made several thousand more dollars than Welcome to New York did on twice as many theaters last weekend. Pari‘s performance cements Anushka Sharma as one of the few Bollywood actresses who can bring international moviegoers to the theater on her name alone, without an A-list male co-star.

Sonu Ke Titu Ki Sweety posted a super second weekend, carrying over more than 60% of its opening weekend business. The romantic comedy earned $147,989 from 72 theaters ($2,055 average), bringing its total after ten days to $519,080.

Welcome to New York headed in the opposite direction, losing 75% of its opening weekend business. It took in $27,423 from 28 theaters ($989 average), pushing its total to $193,254.

Other Hindi movies still showing in North American theaters:

  • Padmaavat: Week 6; $72,310 from 63 theaters ($1,148 average); $11,978,304 total
  • Pad Man: Week 4; $19,179 from 25 theaters ($767 average); $1,642,915 total
  • Aiyaary: Week 3; $11,844 from 26 theaters ($456 average); $628,417 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama