Category Archives: Box Office

Bollywood Box Office: January 13-15, 2017

Let’s hope that the lackluster performance of Bollywood’s first 2017 release in North America isn’t an ill omen for the rest of the year. From January 13-15, OK Jaanu earned $211,660 from 136 theaters ($1,556 average), according to Bollywood Hungama. Box Office Mojo reports the number of theaters as 121, which only improves the per-theater average slightly to $1,749. Any opening weekend average of less than $2,000 is bad. Sure, OK Jaanu was up against several new South Indian releases, but Monday’s Martin Luther King, Jr. holiday should’ve boosted overall theater attendance, especially on Sunday.

What compounds the heartache for OK Jaanu is that it earned less than Dangal, which is four weeks old! Over the weekend, Dangal added another $339,057 from 90 theaters ($3,767 average) to its astounding North American total of $11,736,636.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: January 6-8, 2017

Dangal passed PK to become the highest grossing Bollywood film in North America ever, taking just seventeen days to do so. During the weekend of January 6-8, 2017, Dangal earned another $770,084 from 226 theaters ($3,407 average), bringing its total earnings to $11,084,912.

Dangal‘s success in North America perfectly illustrates Canada’s theater dearth. The film opened in 26 theaters in Canada and 331 theaters in the United States for a total of 357 theaters, the film’s widest release. (The US figure may be in dispute, but I’m using it since it doesn’t significantly alter the point I’m trying to make). Based on those numbers, Canada accounts for 7.3% of the total theaters to ever carry Dangal in North America. Yet the film has earned $1,871,072 in Canada, accounting for 16.9% of the North American total. Dividing each country’s total earnings thus far by the highest number of theaters Dangal released in gives each of those 331 US theaters a lifetime average earnings of $27,836, versus a lifetime average of $71,964 for each of the 26 Canadian theaters!

Other Hindi movies still in North American theaters:

  • Dear Zindagi: Week 7; $720 from two theaters; $360 average; $2,453,270 total
  • Kahaani 2: Week 6; $348 from one theater; $489,873 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: December 30-January 1, 2017

In its second weekend in North American theaters, Dangal‘s business fell a mere 35% from its first weekend of release. From December 30, 2016-January 1, 2017, it earned another $2,014,225 from 331 theaters ($6,085 average) to bring its remarkable total to $9,126,258. PK‘s chart-topping $10.5 million total will soon be history.

Other Hindi films still in theaters:

  • Dear Zindagi: Week 6; $2,223 from three theaters; $741 average; $2,451,659 total
  • Befikre: Week 4; $174 from two theaters; $87 average; $811,916 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: December 23-25, 2016

Dangal closed out 2016 with the year’s biggest opening weekend in North America, on its way to being the year’s most successful Bollywood film. From December 23-25, 2016, Dangal earned $3,078,278 from 357 theaters* ($8,623 average). That was enough to rank it in 11th place among all movies at the North American box office for the holiday weekend, according to Box Office Mojo.

After adding its weekend take to its earnings from Wednesday night previews and Thursday showings, Dangal‘s official total is $3,907,781. Early reports have the movie earning about another $1 million on Monday, putting its six-day total at about $5 million. It will be the highest-earning Hindi film of the year in North America by the end of the week. Sultan currently holds that title with $6,191,282.

*Although Bollywood Hungama reports Dangal as showing in 331 theaters in the United States and 26 theaters in Canada, I suspect that 331 is actually the total number of theaters for all of North America combined (which would make Dangal‘s per-theater average $9,300). However, without access to Rentrak’s raw data to confirm my suspicions, I am using 357 as the total number of theaters in my calculations.

Other Hindi movies still in theaters:

  • Dear Zindagi: Week 5; $4,908 from seven theaters; $701 average; $2,446,761 total
  • Befikre: Week 3; $3,974 from fourteen theaters; $284 average; $810,760 total
  • Kahaani 2: Week 4; $974 from three theaters; $325 average; $488,278 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: December 16-18, 2016

The headline from the North American box office during the weekend of December 16-18, 2016, is this: two-week-old Befikre averaged less per theater than either Kahaani 2 or Dear Zindagi. Oy.

  • Befikre: Week 2; $103,707 from 139 theaters; $746 average; $754,779 total
  • Dear Zindagi: Week 4; $46,089 from 56 theaters; $832 average; $2,420,106 total
  • Kahaani 2: Week 3; $19,917 from 24 theaters; $830 average; $483,781 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: December 9-11, 2016

Befikre had a truly terrible opening weekend in North America, performing worse than some of the most notorious flops of the year. From December 9-11, 2016, it earned $488,341 from 308 theaters ($1,586 average), tying it with Fan for the third widest release of the year. Even Mohenjo Daro managed to earn more than $700,000 in its first weekend, and from 69 fewer theaters. Fitoor‘s lousy opening weekend average of $2,082 bested Befikre‘s per-theater average by quite a bit. This is, like, really bad.

[Update: Sumit Chadha told me on Twitter that Rentrak’s real theater count for both the United States and Canada is 284, and not 308 as reported by Bollywood Hungama. That puts Befikre‘s per-theater average at $1,720, which is still bad. Less than $2,000 for an opening weekend is disappointing.]

Kahaani 2 held over well in its second weekend in theaters, retaining nearly a third of its opening weekend business. It earned $86,142 from 66 theaters ($1,305 average), bringing its total to $433,790.

During its third weekend of release, Dear Zindagi took in another $132,332 from 107 theaters ($1,237 average). Its $2,326,837 total ranks it in fourth place for the year, just ahead of co-star Shah Rukh Khan’s Fan.

In its seventh weekend, Ae Dil Hai Mushkil earned $202 from two American theaters, bringing its total to $4,215,728.

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: November 18-20, 2016

Force 2 got off to a powerful start at the North American box office, especially considering its small theatrical footprint. From November 18-20, 2016, Force 2 earned $115,762 from 46 theaters ($2,517 average). Its theater count ranks 35th out of 46 Hindi films released here this year — tied with Mastizaade — yet it performed well enough to rank 27th in terms of opening weekend gross and 17th in opening weekend average. Here’s how star John Abraham’s other 2016 releases fared in their opening weekends in North America:

  • Dishoom: $435,497 from 111 theaters ($3,923 average)
  • Rocky Handsome: $85,625 from 74 theaters ($1,157 average)

Ae Dil Hai Mushkil is really slowing down. In its fourth weekend of release, it earned $69,873 from 66 theaters ($1,059 average), bringing its North American total to $4,169,240.

Also in its fourth weekend in theaters, Shivaay earned $3,440 from eight theaters ($430 average). Its total stands at $694,900.

Things didn’t get any better for Rock On 2 in its second weekend. Its business fell by 96%, earning just $2,829 from twelve theaters ($236 average). Its total after ten days is $101,782.

Source: Rentrak, via Bollywood Hungama