Tag Archives: October 2-4

Bollywood Box Office: October 2-4, 2020

Holy crap, there’s box office news to report again! The Ananya Pandey-Ishaan Khatter masala flick Khaali Peeli released in India on the streaming service Zee5 on October 2. Since Zee5 isn’t available in the United States, the film opted to release here theatrically. I had no idea! So, how did Khaali Peeli‘s opening weekend in US theaters go?

NOT GOOD! From October 2-4, 2020, Khaali Peeli earned $2,421 from 14 theaters — an average of $173 per theater. The caveats are that theaters are operating with capacity restrictions and are probably showing films fewer times than they normally would to allow extra cleaning time between shows. Even still, these numbers are BAD.

Let’s use the Chicago area theater showing Khaali Peeli — the AMC South Barrington 24 — as an example. With so little new content available, the theater is devoting two full screens to Khaali Peeli. I didn’t see the theater’s schedule over the weekend, so let’s assume a minimum number of shows available: one on Friday and two on Saturday and Sunday on both screens, for ten showings total. Under that scenario, the theater made $17.30 per showing. Y.I.K.E.S.

Khaali Peeli may stick around for a while, but only because nothing else is coming out. To be fair, I don’t expect any other Indian films released here in the near future to do much better. And studios know that, too.

Bollywood Box Office: October 2-4

The North American box office report for October 2-4, 2015 offers an interesting look at what kinds of Bollywood movies are more popular in Canada than the United States. Spoiler alert: Canadians love comedies.

Singh Is Bliing got the wider release of the weekend’s two new films, debuting in 160 theaters: 140 in the US, 20 in Canada. It earned $478,888 total in North America, for average earnings of $2,993 per screen. Those 20 Canadian theaters — which made up about 13% of the total number of theaters showing the movie in North America — accounted for nearly a third of the film’s total earnings ($152,743). Those Canadian theaters saw average earnings of $7,637 per screen, versus an average of $2,330 in US theaters showing Singh Is Bliing.

By contrast, earnings for the weekend’s other new release — the crime drama Talvar — were divided among the countries more predictably. Talvar earned a total of $132,084 from 59 theaters in North America ($2,239 average). Canada’s nine theaters (15% of the total) contributed about 13% of the total earnings ($17,508).

The performance of second-weekend holdover Kis Kisko Pyaar Karoon confirms Canadian filmgoers’ fondness for Bollywood comedies. KKPK took in another $46,169 from 42 theaters across North America ($1,099 average), bringing its two-week total to $324,993. Nearly half of that amount — $22,697 — came from the 13 Canadian theaters carrying the film. The average earning per screen in Canada ($1,746) was more than double the US average ($809).

All of the growth in theater counts for Bollywood movies is happening in the US, while the greatest demand — especially for comedies, patriotic action flicks, and anything starring Akshay Kumar — seems to be in Canada. Some savvy distributor or theater chain needs to capitalize on this.

Katti Batti clung on for a third weekend, posting anemic earnings of just $608 from four theaters ($152 average). Its total North American earnings stand at $362,753.

Source: Rentrak, via Bollywood Hungama