The North American box office report for October 2-4, 2015 offers an interesting look at what kinds of Bollywood movies are more popular in Canada than the United States. Spoiler alert: Canadians love comedies.
Singh Is Bliing got the wider release of the weekend’s two new films, debuting in 160 theaters: 140 in the US, 20 in Canada. It earned $478,888 total in North America, for average earnings of $2,993 per screen. Those 20 Canadian theaters — which made up about 13% of the total number of theaters showing the movie in North America — accounted for nearly a third of the film’s total earnings ($152,743). Those Canadian theaters saw average earnings of $7,637 per screen, versus an average of $2,330 in US theaters showing Singh Is Bliing.
By contrast, earnings for the weekend’s other new release — the crime drama Talvar — were divided among the countries more predictably. Talvar earned a total of $132,084 from 59 theaters in North America ($2,239 average). Canada’s nine theaters (15% of the total) contributed about 13% of the total earnings ($17,508).
The performance of second-weekend holdover Kis Kisko Pyaar Karoon confirms Canadian filmgoers’ fondness for Bollywood comedies. KKPK took in another $46,169 from 42 theaters across North America ($1,099 average), bringing its two-week total to $324,993. Nearly half of that amount — $22,697 — came from the 13 Canadian theaters carrying the film. The average earning per screen in Canada ($1,746) was more than double the US average ($809).
All of the growth in theater counts for Bollywood movies is happening in the US, while the greatest demand — especially for comedies, patriotic action flicks, and anything starring Akshay Kumar — seems to be in Canada. Some savvy distributor or theater chain needs to capitalize on this.
Katti Batti clung on for a third weekend, posting anemic earnings of just $608 from four theaters ($152 average). Its total North American earnings stand at $362,753.
Source: Rentrak, via Bollywood Hungama