Tag Archives: Earnings

Bollywood Box Office: May 19-21, 2017

Half Girlfriend and Hindi Medium earned roughly the same amount in their opening weekend in North America, only Hindi Medium did so in less than half as many theaters as Half Girlfriend. From May 19-21, 2017, Half Girlfriend earned $238,001 from 127 theaters ($1,874 average; adjusted average of $2,106 from 113 theaters*). During the same time period, Hindi Medium earned $225,755 from 58 theaters ($3,892 average; adjusted average of $4,703). So, despite opening in twice as many theaters — and with a story based on a preexisting propertyHalf Girlfriend out-earned Hindi Medium by just $12,246? Yikes.

Meanwhile, the previous weekend’s new releases saw their audiences drop by more than 80%. Sarkar 3 fared better, earning $25,034 from 44 theaters ($569 average), bringing its total to $236,583. Meri Pyaari Bindu took in $14,924 from 28 theaters ($533 average), for a ten-day total of $171,280.

Also over the weekend, Baahubali 2: The Conclusion raked in another $596,035 from 232 theaters ($2,569 average) — good enough to finish in 14th place in the overall North American box office and push its total earnings to $20,009,763. Wowzers.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Advertisements

Bollywood Box Office: May 12-14, 2017

Baahubali 2: The Conclusion is still the hottest ticket in North America, even after three weeks. New releases Sarkar 3 and Meri Pyaari Bindu didn’t stand much of a chance against it during their opening weekend, May 12-14, 2017. Here’s how all three films fared:

  • Baahubali 2: $1,588,259 from 386 theaters; $4,115 average (adjusted average of $4,235 from 375 theaters*); $18,998,681 total
  • Sarkar 3: $161,052 from 118 theaters; $1,365 average (adjusted average of $1,579 from 102 theaters*)
  • Meri Pyaari Bindu: $118,313 from 70 theaters; $1,690 (adjusted average of $2,151 from 55 theaters, but I think 70 is the correct number*)

Obviously, Baahubali 2 is raking in unprecedented amounts of cash, and studios can’t wait forever to release their films — especially with Ramadan approaching at the end of May, during which most Muslims avoid going to the theater. Still, the distributors of Sarkar 3 and Meri Pyaari Bindu had to see Baahubali 2‘s huge second weekend performance and think, “Shoot.” There’s no guarantee that either movie would have been a hit without Baahubali 2 in theaters, but they surely would have sold a few more tickets.

Half Girlfriend and Hindi Medium are poised to open on Friday, and I can’t see many of the big theater chains in the United States devoting five screens to Indian titles (since Baahubali 2 isn’t going anywhere). [Update: I was totally wrong about this, BTW.] This might be it for Sarkar 3 and Meri Pyaari Bindu.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: May 5-7, 2017

Having passed Dangal as the top-earning Indian film in North America of all time before the end of its first week of release, Baahubali 2: The Conclusion padded its lead during its second weekend in theaters. From May 5-7, 2017, the fantasy epic earned another $3,390,132 from 430 theaters ($7,884 average; adjusted average of $8,110 from 418 theaters*), finishing in seventh place overall for the weekend. Its combined total from all languages is $16,350,570. Baahubali 2‘s second weekend total is about a third of what it earned during its opening weekend, which is good even by normal standards but especially when considering that its ticket prices dropped at the start of its second week of release (not to mention there were no more pricey IMAX showings over the weekend).

Other Hindi movies still showing in North American theaters:

  • Begum Jaan: Week 4; $2,200 from five theaters; $440 average; $126,828 total
  • Naam Shabana: Week 6; $86 from one theater; $262,843 total
  • Noor: Week 3; $80 from one theater; $79,373 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: April 28-30, 2017

Baahubali 2: The Conclusion‘s opening weekend was absolutely massive, finishing in third place in the overall North American box office for the weekend of April 28-30, 2017. According to Gitesh Pandya: “No Indian film has ever opened this high on the U.S. box office chart before.” Baahubali 2‘s final weekend tally supplied to Bollywood Hungama by Rentrak was $10,392,055 from 431 theaters for an average of $24,111 per theater. Pandya noted that the 45 IMAX screens showing Baahubali 2 contributed $1.8 million to the total with average earnings of $40,000 per screen! Pandya tweeted that 66% of earnings came from the Telugu version of the movie, 22% from the Hindi version, and 13% from the Tamil version.

The small caveat to all the celebrations is that ticket prices for Baahubali 2 are higher than those charged for Hindi films in the United States in Canada, ranging from approximately $15-40, depending on language, date, and format (versus an estimated average ticket price of just under $9 in North America in 2017). With those higher ticket prices, Sumit Chadha notes on Twitter that Baahubali 2 need only sell a quarter of the number of tickets to surpass Dangal — which earned $12.3 million total here — as the highest earning Indian movie in North America.

That said, Baahubali 2 has set a new benchmark for what an Indian film can achieve under the right circumstances — and with proper promotion. Just getting Baahubali 2 into IMAX theaters created extra hype, making it seem like a must-see movie. Let’s see what lessons Indian studios and international distributors learn from Baahubali‘s success.

Other Hindi movies still in North American theaters:

  • Noor: Week 2; $7,202 from 20 theaters; $360 average; $77,910 total
  • Begum Jaan: Week 3; $4,609 from seven theaters; $658 average; $122,324 total
  • Naam Shabana: Week 5; $244 from four theaters; $61 average; $262,698 total

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 24-26, 2017

Phillauri got off to a solid start in North American theaters. During the weekend of March 24-26, 2017, it earned $259,250 from 87 theaters ($2,980 average; adjusted average of $3,503 from 74 theaters*). A third of that total came from just thirteen Canadian theaters, which accounted for fewer than 20% of the total number of theaters.

As the second production from actress Anushka Sharma’s production house Clean Slate Films, Phillauri‘s performance shows the company’s fortunes trending in the right direction. Phillauri opened with almost twice the earnings of the company’s first release, NH10, which earned $143,209 when it opened on 46 screens on March 13, 2015. Granted, NH10 was a violent revenge drama with a more limited potential audience than a family friendly romantic-comedy like Phillauri. Still, Sharma is clearly producing movies that people in North America want to see, so more power to her.

Badrinath Ki Dulhania continued its strong run through a third weekend, earning $139,618 from 105 theaters ($1,330 average; adjusted average of $1,501 from 93 theaters). Its total stands at $1,888,844, putting it in second place for the year so far in North America, behind Raees.

The Ghazi Attack finished its sixth and likely last weekend with $468 from two theaters ($234 average). Its total earnings across all languages are $770,163.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 17-19, 2017

Badrinath Ki Dulhania held up really well in its second weekend in the face of monstrous competition from Beauty and the Beast, even adding four theaters in the United States. From March 17-19, 2017, Badrinath Ki Dulhania earned $413,488 from 174 theaters ($2,376 average; adjusted average of $2,651 from 156 theaters*). That’s a hold-over of 48% from its first weekend, the best of the year so far for a Bollywood film in North America, just ahead of Jolly LLB 2‘s 46% retention rate. If it follows Jolly LLB 2‘s trajectory and manages to earn 2.2 times its first weekend earnings over the course of its theatrical run, Badrinath Ki Dulhania could finish with a total of nearly $2 million. Its total earnings presently stand at $1,581,270.

One note regarding Beauty and the Beast: its estimated opening weekend per-theater average of $40,380 is crazy good — 7th best all-time for a movie opening in more than 4,000 theaters in North America, according to Box Office Mojo.

Other Hindi movies showing in North America over the weekend:

  • The Ghazi Attack (all languages): Week 5: $2,825 from seven theaters; $404 average; $767,634 total
  • MSG Lion Heart 2: Week 2; $762 from one theater; $3,430 total
  • Jolly LLB 2: Week 6; $745 from one theater; $1,641,082 total
  • Commando 2: Week 3; $244 from two theaters; $122 average; $76,133 total
  • Rangoon: Week 4; $171 from two theaters; $86 average; $503,610 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first two weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 10-12, 2017

Badrinath Ki Dulhania posted the second best opening weekend of the year for a Bollywood movie in North America. From March 10-12, 2017, the romantic-comedy earned $858,623 from 170 theaters for a per-theater average of $5,051 (also second best for the year). That total is just $23,720 less than what Humpty Sharma Ki Dulhania — the first film in the Varun Dhawan-Alia Bhatt franchise — earned from its entire 2014 North American theatrical run ($882,343)!

Before I move on from Badrinath Ki Dulhania, I’ll address in more detail something regarding theater counts that I plan on adding as an addendum to weekly box office posts from here on. My main source for box office information is Rentrak, a company that independently collects information from theaters across the country. Access to Rentrak’s raw data is expensive, so I rely on the Rentrak data as reported by Bollywood Hungama. For some reason, during a film’s first weekend of release in North America, Bollywood Hungama routinely includes Canadian theaters in the US theater count. So, when data from the two countries is added together, Canada’s theaters get counted twice. While I normally can’t verify this without direct access to the Rentrak data, I can confirm it when a film appears on Box Office Mojo, as their theater totals are always accurate. However, I can’t use Box Office Mojo as my main source because they rely on individual distributors to report results to them, and as a result, only four of the thirteen Hindi films released here this year are listed at Box Office Mojo. So, even though I am reasonably sure that Bollywood Hungama misreports theater information in a film’s opening weekend, using their information gives me a complete and consistent data set, enabling me to compare movies fairly. This is my long way of saying that Badrinath Ki Dulhania‘s true theater count is 152, making for a per-theater average of $5,649.

Only one of last weekend’s two new releases stuck around for a second weekend (and it wasn’t Jeena Isi Ka Naam Hai). Commando 2 earned $4,172 from 13 theaters ($321 average), bringing its total North American earnings to $75,355. Despite Commando 2‘s business dropping about 90% from its first weekend to its second, its total earnings are close to double the amount it earned is its opening weekend, meaning that the film fared really well from Monday, March 6 – Thursday, March 9. That’s not reason enough to keep it around for a third weekend, mind you, so see it while you can, if you’re interested. The same can be said for the other Hindi films showing in North America:

  • Rangoon: Week 3; $5,815 from 15 theaters; $388 average; $502,014 total
  • The Ghazi Attack (all languages): Week 4; $4,836 from 11 theaters; $440 average: $762,917 total
  • Hind Ka Napak Ko Jawab — MSG Lion Heart 2: Week 1; $1,862 from one theater; $1,862 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama