Tag Archives: Earnings

Bollywood Box Office: March 24-26, 2017

Phillauri got off to a solid start in North American theaters. During the weekend of March 24-26, 2017, it earned $259,250 from 87 theaters ($2,980 average; adjusted average of $3,503 from 74 theaters*). A third of that total came from just thirteen Canadian theaters, which accounted for fewer than 20% of the total number of theaters.

As the second production from actress Anushka Sharma’s production house Clean Slate Films, Phillauri‘s performance shows the company’s fortunes trending in the right direction. Phillauri opened with almost twice the earnings of the company’s first release, NH10, which earned $143,209 when it opened on 46 screens on March 13, 2015. Granted, NH10 was a violent revenge drama with a more limited potential audience than a family friendly romantic-comedy like Phillauri. Still, Sharma is clearly producing movies that people in North America want to see, so more power to her.

Badrinath Ki Dulhania continued its strong run through a third weekend, earning $139,618 from 105 theaters ($1,330 average; adjusted average of $1,501 from 93 theaters). Its total stands at $1,888,844, putting it in second place for the year so far in North America, behind Raees.

The Ghazi Attack finished its sixth and likely last weekend with $468 from two theaters ($234 average). Its total earnings across all languages are $770,163.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Advertisements

Bollywood Box Office: March 17-19, 2017

Badrinath Ki Dulhania held up really well in its second weekend in the face of monstrous competition from Beauty and the Beast, even adding four theaters in the United States. From March 17-19, 2017, Badrinath Ki Dulhania earned $413,488 from 174 theaters ($2,376 average; adjusted average of $2,651 from 156 theaters*). That’s a hold-over of 48% from its first weekend, the best of the year so far for a Bollywood film in North America, just ahead of Jolly LLB 2‘s 46% retention rate. If it follows Jolly LLB 2‘s trajectory and manages to earn 2.2 times its first weekend earnings over the course of its theatrical run, Badrinath Ki Dulhania could finish with a total of nearly $2 million. Its total earnings presently stand at $1,581,270.

One note regarding Beauty and the Beast: its estimated opening weekend per-theater average of $40,380 is crazy good — 7th best all-time for a movie opening in more than 4,000 theaters in North America, according to Box Office Mojo.

Other Hindi movies showing in North America over the weekend:

  • The Ghazi Attack (all languages): Week 5: $2,825 from seven theaters; $404 average; $767,634 total
  • MSG Lion Heart 2: Week 2; $762 from one theater; $3,430 total
  • Jolly LLB 2: Week 6; $745 from one theater; $1,641,082 total
  • Commando 2: Week 3; $244 from two theaters; $122 average; $76,133 total
  • Rangoon: Week 4; $171 from two theaters; $86 average; $503,610 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first two weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 10-12, 2017

Badrinath Ki Dulhania posted the second best opening weekend of the year for a Bollywood movie in North America. From March 10-12, 2017, the romantic-comedy earned $858,623 from 170 theaters for a per-theater average of $5,051 (also second best for the year). That total is just $23,720 less than what Humpty Sharma Ki Dulhania — the first film in the Varun Dhawan-Alia Bhatt franchise — earned from its entire 2014 North American theatrical run ($882,343)!

Before I move on from Badrinath Ki Dulhania, I’ll address in more detail something regarding theater counts that I plan on adding as an addendum to weekly box office posts from here on. My main source for box office information is Rentrak, a company that independently collects information from theaters across the country. Access to Rentrak’s raw data is expensive, so I rely on the Rentrak data as reported by Bollywood Hungama. For some reason, during a film’s first weekend of release in North America, Bollywood Hungama routinely includes Canadian theaters in the US theater count. So, when data from the two countries is added together, Canada’s theaters get counted twice. While I normally can’t verify this without direct access to the Rentrak data, I can confirm it when a film appears on Box Office Mojo, as their theater totals are always accurate. However, I can’t use Box Office Mojo as my main source because they rely on individual distributors to report results to them, and as a result, only four of the thirteen Hindi films released here this year are listed at Box Office Mojo. So, even though I am reasonably sure that Bollywood Hungama misreports theater information in a film’s opening weekend, using their information gives me a complete and consistent data set, enabling me to compare movies fairly. This is my long way of saying that Badrinath Ki Dulhania‘s true theater count is 152, making for a per-theater average of $5,649.

Only one of last weekend’s two new releases stuck around for a second weekend (and it wasn’t Jeena Isi Ka Naam Hai). Commando 2 earned $4,172 from 13 theaters ($321 average), bringing its total North American earnings to $75,355. Despite Commando 2‘s business dropping about 90% from its first weekend to its second, its total earnings are close to double the amount it earned is its opening weekend, meaning that the film fared really well from Monday, March 6 – Thursday, March 9. That’s not reason enough to keep it around for a third weekend, mind you, so see it while you can, if you’re interested. The same can be said for the other Hindi films showing in North America:

  • Rangoon: Week 3; $5,815 from 15 theaters; $388 average; $502,014 total
  • The Ghazi Attack (all languages): Week 4; $4,836 from 11 theaters; $440 average: $762,917 total
  • Hind Ka Napak Ko Jawab — MSG Lion Heart 2: Week 1; $1,862 from one theater; $1,862 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 3-5, 2017

The weekend of March 3-5, 2017, provided two more cautionary tales of the difficult path to North American box office success for Bollywood movies without A-list stars. The action sequel Commando 2 fared the better of the new releases, earning $40,611 from 49 theaters ($829 average). The romantic drama Jeena Isi Ka Naam Hai had the worst opening weekend of the year so far for a Hindi film in North America, earning just $6,539 from 42 theaters ($156 average).

These lackluster performances come two weeks after both Irada and Running Shaadi failed to earn $15,000 in their opening weekend in the United States and Canada. Given that JIKNH had the least star-power of the four films, its position at the bottom of the heap makes sense. Still, it speaks to the star-driven nature of movie attendance here that Commando 2 wasn’t able to earn more than it did. As a sequel, it had a preexisting fanbase that — while not huge — was enthusiastic for its release. With forty theaters in the US and nine in Canada, access to the film wasn’t a problem. Yet those factors weren’t enough to earn the six figures that would’ve marked the film a success. Commando 2‘s returns help to define the earning potential for Bollywood movies without A-list stars here, and that potential isn’t very high.

In its second weekend in theaters, business for Rangoon dropped nearly 80% from its opening weekend. That’s not as catastrophic as it might sound, but it’s not good, either. Rangoon earned $64,047 from 68 theaters ($942 average), bringing its total to $471,186. A few more days will push that total past $500,000, making it director Vishal Bhardwaj’s most successful film in North America to feature a female lead.

Other Bollywood movies showing in North American theaters:

  • The Ghazi Attack (all languages): Week 3; $30,118 from seventeen theaters; $1,772 average; $749,957 total
  • Raees: Week 6; $273 from one theater; $3,631,911 total

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: February 24-26, 2017

Rangoon opened to okay numbers in North America. During the weekend of February 24-26, 2017, the World War II drama earned $310,077 from 114 theaters, average earnings of $2,720 per theater. This is not an atypical performance for a film by director Vishal Bhardwaj here, especially when his movies center upon a female lead character as opposed to a male lead character. His two other female-led movies — 2011’s 7 Khoon Maaf and 2013’s Matru Ki Bijlee Ka Mandola — posted opening weekend earnings of $164,153 and $338,726, respectively, and both finished with total earnings of less than $500,000. By contrast, Bhardwaj’s films about male lead characters — 2006’s Omkara, 2009’s Kaminey, and 2014’s Haider — all opened better ($427,400; $726,834; and $538,999, respectively) and all finished their North American runs with earnings in excess of $1 million.

The Ghazi Attack turned in the second best performance for an Indian film in North America over the weekend. In its second weekend of release, it earned $109,045 from 74 theaters ($1,474 average), bringing its total earnings to $678,013. I suspect most theaters have stopped carrying the Hindi version of the film, and that the weekend’s earnings are attributable almost exclusively to the Telugu version.

The two other Hindi films in their second weekend of release did god-awful business here. Irada earned $147 from three theaters ($49 average), bringing its total to $19,112, while Running Shaadi took in $110 from two theaters ($55 average), bringing its total to $15,428. Jeepers.

Other Bollywood movies still in North American theaters:

  • Jolly LLB 2: Week 3; $75,423 from 57 theaters; $1,323 average; $1,630,972 total
  • Raees: Week 5; $7,837 from eight theaters; $980 average; $3,629,128 total
  • Dangal: Week 10; $2,575 from two theaters; $1,288 average; $12,357,576 total
  • Kaabil: Week 5; $259 from two theaters; $130 average; $1,412,501 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 17-19, 2017

Hindi films without A-list stars always face challenges at the North American box office, but February 17-19, 2017, seemed to be an especially difficult weekend for smaller titles. Here’s how the three new releases fared during the weekend in the United States and Canada:

  • The Ghazi Attack [combined earnings for Hindi, Telugu, & Tamil-dubbed versions]: $394,269 from 89 theaters* ($4,430 average); total including Thursday previews = $439,772
  • Irada: $13,134 from 31 theaters ($424 average)
  • Running Shaadi: $10,260 from 58 theaters ($177 average)

*Here’s my weekly caveat that my main source, Bollywood Hungama, often counts the Canadian theaters twice in their opening weekend totals. The correct theater counts as confirmed by Sumit Chadha (and the adjusted averages) are as follows: The Ghazi Attack — 90 theaters, $4,381 avg.; Irada — 27 theaters, $486 avg.; Running Shaadi — 51 theaters, $201 avg.

Though The Ghazi Attack fared well, the figures for Irada and Running Shaadi are unmistakably bad. However, it’s worth pointing out a couple of mitigating factors at work this weekend. First, there are presently seven Hindi films showing in the US. Here’s how the older releases fared at the box office over the weekend:

  • Jolly LLB 2: Week 2; $345,480 from 190 theaters; $1,818 average; (*166 theaters, $2,081 avg.); $1,408,472 total
  • Raees: Week 4; $38,169 from 18 theaters; $2,121 average; $3,595,707 total
  • Kaabil: Week 4; $10,185 from ten theaters; $1,019 average; $1,409,691 total
  • Dangal: Week 9; $4,840 from four theaters; $1,210 average; $12,340,930 total

Not only did the new releases face stiff competition from Jolly LLB 2 — which held on to almost half of its opening weekend earnings in its second weekend — the three oldest releases also had better per-theater average earnings than either Irada or Running Shaadi.

However, competition isn’t the whole story. According to Box Office Mojo, business at the overall North American box office was down over 20% from the previous weekend, and the share of business for Indian and Pakistani films in North America dropped by roughly the same percentage. Whether due to a hangover following high-profile Hollywood and Bollywood releases last weekend or unseasonably warm weather in big markets like New York and Chicago drawing people outdoors, this was a tough weekend for new releases across the board.

Sources: Sumit Chadha, Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: February 10-12, 2017

There’s something fascinating going on with Akshay Kumar’s box office returns in North America, and I’m not sure how to make sense of it. His latest film — Jolly LLB 2 — earned $743,719 from 197 theaters ($3,775 average) in the United States and Canada during its opening weekend of February 10-12, 2017. (Box Office Mojo lists the film as opening in 173 total theaters, making for an average of $4,299 per theater.) This total is consistent with the opening weekend returns of Kumar’s three 2016 releases — Airlift, Housefull 3, and Rustom — which ranged from $674,890 for Housefull 3 on the low-end and $815,933 for Airlift on the high-end. The only difference is that Jolly LLB 2 opened in sixty more theaters than Housefull 3, Kumar’s biggest release of last year, so one would’ve expected larger returns with Jolly LLB 2‘s wider release.

Here’s where things get weird. Kumar released four films in 2015: Baby, Gabbar is Back, Brothers, and Singh Is Bliing. Those four films opened in an average of 140 theaters — ranging from 99 for Baby to 181 for Brothers — so their opening weekend theatrical footprint was slightly larger than the average opening weekend theater count of 122 for his three 2016 releases (though still smaller than Jolly LLB 2‘s 197 theaters). The average total earnings for Kumar’s four 2015 releases was $721,024. Yet, Kumar’s three 2016 releases plus Jolly LLB 2 earned an average of $747,887 in their opening weekends! In the span of a year, Kumar became popular enough in North America than his films now earn the same amount in one weekend as they earned over their entire theatrical lifespan in 2015! How the heck does that happen?!

Those earnings aren’t just front-loaded, either. Kumar’s films have seen their box office longevity increase as well. In 2015, the average Kumar movie finished its theatrical run with a total that was 1.91 times the amount it earned in its opening weekend. In 2016, that average multiplier jumped to 2.26.

The other impressive anomaly at the North American box office this weekend is Dangal‘s performance in its eighth weekend in theaters. It earned $11,441 from six theaters ($1,907 average), bringing its total to $12,329,706. This is notable because Bollywood movies don’t earn more than $10,000 in a weekend by this point in their life-cycles. Even though Kapoor & Sons hung around theaters for ten weeks last spring, it stopped earning five figures after its sixth weekend.

Other Hindi movies showing in US and Canadian theaters:

  • Raees: Week 3; $105,069 from 63 theaters; $1,668 average; $3,508,519 total
  • Kaabil: Week 3; $40,343 from 34 theaters; $1,187 average; $1,373,722 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama