Holy crap, there’s box office news to report again! The Ananya Pandey-Ishaan Khatter masala flick Khaali Peeli released in India on the streaming service Zee5 on October 2. Since Zee5 isn’t available in the United States, the film opted to release here theatrically. I had no idea! So, how did Khaali Peeli‘s opening weekend in US theaters go?
NOT GOOD! From October 2-4, 2020, Khaali Peeli earned $2,421 from 14 theaters — an average of $173 per theater. The caveats are that theaters are operating with capacity restrictions and are probably showing films fewer times than they normally would to allow extra cleaning time between shows. Even still, these numbers are BAD.
Let’s use the Chicago area theater showing Khaali Peeli — the AMC South Barrington 24 — as an example. With so little new content available, the theater is devoting two full screens to Khaali Peeli. I didn’t see the theater’s schedule over the weekend, so let’s assume a minimum number of shows available: one on Friday and two on Saturday and Sunday on both screens, for ten showings total. Under that scenario, the theater made $17.30 per showing. Y.I.K.E.S.
Khaali Peeli may stick around for a while, but only because nothing else is coming out. To be fair, I don’t expect any other Indian films released here in the near future to do much better. And studios know that, too.