Tag Archives: Diwali

Bollywood Box Office: October 28-30, 2016

Two big Diwali releases met very different fates at the North American box office during the weekend of October 28-30, 2016. Ae Dil Hai Mushkil was a resounding success, taking in $2,091,290 from 331 theaters ($6,318 average). That’s already good enough for fourth place in North America for the year. Though Sultan‘s chart-topping $6 million total is out of reach, lifetime earnings in excess of $5 million are possible for ADHM if interest remains high. Even if business drops off quickly, $4 million is doable.

Moviegoers gave the cold shoulder to Ajay Devgn’s mountaineering thriller Shivaay, the weekend’s other new film. Opening in fewer than half as many theaters as ADHM — 143, to be exact — Shivaay earned just $332,423 ($2,325 average). That’s only the year’s 18th best opening weekend gross, despite Shivaay releasing into the ninth highest number of theaters (the same number of theaters as Baar Baar Dekho, which earned more than $600,000 its first weekend).

Karan Johar romantic dramas are as sure a bet in the United States and Canada as you’ll find. North America contributed almost 20% of ADHM‘s $11+ million worldwide total. In contrast, the US and Canada accounted for about 5% of Shivaay‘s $6 million global total. Knowing how much attention ADHM was going to get here, would it have been advisable to employ Hollywood’s international release strategy to Shivaay, preponing or postponing its North American release by a week? Heck, even opening it on Wednesday might have earned another $100,000. I don’t know if such a strategy would be feasible — though I reject piracy as a reason, since those people wouldn’t pay to go to the theater anyway — but it would certainly have allowed Shivaay to save face, if nothing else.

Other Hindi movies still in North American theaters:

  • M.S. Dhoni: Week 5; $3,153 from six theaters; $526 average; $1,823,682 total
  • Pink: Week 7; $702 from one theater; $1,248,883 total
  • 31st October: Week 2; $261 from two theaters; $131 average; $8,490 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Opening October 16: Blue, All The Best, and Main Aurr Mrs. Khanna

The Diwali holiday weekend brings three big Hindi films to Chicago area theaters, with Sanjay Dutt playing major roles in two of them.

The first is Blue, an undersea adventure in which Dutt and Akshay Kumar search for treasure on a sunken ship, surrounded by sharks. Kylie Minogue adds a song to A. R. Rahman’s soundtrack: the absurdly-titled “Chiggy Wiggy.” Blue‘s runtime is listed as 1 hr. 55 min.

Next is the second Sanjay Dutt starrer, All The Best. It’s a comedy involving gangsters and a plot to trick Dutt’s wealthy character into believing his step-brother is married. I can’t make heads or tails of it based on the official story summary, nor can I figure out how Ajay Devgan’s auto mechanic character figures into the plot. I have very low expectations for All The Best, which has an official runtime of 2 hrs. 24 min.

Finally, the drama Main Aurr Mrs. Khanna, starring Kareena Kapoor as the title character. After a falling out with her husband (Salman Khan), she must choose between him and another man, played by Sohail Khan, Salman’s real-life younger brother. Main Aurr Mrs. Khanna has a runtime of 2 hrs. 15 min.

All three movies will open on Friday, October 16 at Big Cinemas Golf Glen 5 in Niles, AMC South Barrington 30 in South Barrington and AMC Cantera 30 in Warrenville. Blue will also open at AMC Pipers Alley 4 in Chicago and supposedly the Milan Theaters in Waukegan (call the theater first to verify).

Entering its third week in theaters is Wake Up Sid, which has earned $611,574 in U.S. theaters so far. It will continue to play at the Cantera 30 and South Barrington 30. Also continuing for a third week at the South Barrington 30 is Do Knot Disturb. Its total U.S. earnings amount to $213,525.

Other Indian films playing in the Chicago area this weekend include the Tamil film Aadhavan at the Golf Glen 5 and a trio of movies at Sathyam Cinemas in Downers Grove: Eeram (Tamil), Unnaipol Oruvan (Tamil) and Mahatma (Telugu).