September 8-10, 2017 was a slow weekend for all three newly released Hindi films in North America. According to Rentrak figures supplied to Bollywood Hungama, Poster Boys made the biggest impact here, earning $50,282 from 68 theaters ($739 average). Distributor Sony/Columbia reported figures of $51,289 from 50 theaters ($1,026 average) to Box Office Mojo, and I’m inclined to trust Mojo’s theater count. Poster Boys fared best in Canada, earning virtually the same amount — $25,097 versus $25,203 in the United States — from 18 theaters, versus 32 theaters in the US. Canadian theaters averaged earnings of $1,393, while US theaters averaged $788.
The weekend’s two other new films only opened in the US. Lipstick Under My Burkha took in $21,793 from 21 theaters ($1,038 average). Daddy earned $19,652 from 50 theaters ($393 average), though I’m dubious about that high theater count.
Shubh Mangal Saavdhan performed the best of all the Hindi films showing in North America, taking in $128,442 from 80 theaters ($1,605 average) in its second weekend of release, according to Box Office Mojo. Its 49% holdover is fifth best for the year, right behind that of Bareilly Ki Barfi, another romantic comedy starring Ayushmann Khurrana. Shubh Mangal Saavdhan‘s total after two weekends stands at $511,875.
That’s better than the $451,068 that Baadshaho has earned in its two weekends of release. The heist movie saw its business drop by about 80%, earning $55,192 from 71 theaters ($777 average) over the weekend, according to Bollywood Hungama.
Other Hindi movies showing in North America:
- Bareilly Ki Barfi: Week 4; $26,518 from 21 theaters; $1,263 average; $518,086 total
- Toilet — Ek Prem Katha: Week 5; $23,360 from 27 theaters; $865 average; $1,848,096 total
- A Gentleman: Week 3; $5,918 from 15 theaters; $395 average; $406,345 total
- Mubarakan: Week 7; $552 from one theater; $736,862 total