Bollywood Box Office: May 19-21, 2017

Half Girlfriend and Hindi Medium earned roughly the same amount in their opening weekend in North America, only Hindi Medium did so in less than half as many theaters as Half Girlfriend. From May 19-21, 2017, Half Girlfriend earned $238,001 from 127 theaters ($1,874 average; adjusted average of $2,106 from 113 theaters*). During the same time period, Hindi Medium earned $225,755 from 58 theaters ($3,892 average; adjusted average of $4,703). So, despite opening in twice as many theaters — and with a story based on a preexisting propertyHalf Girlfriend out-earned Hindi Medium by just $12,246? Yikes.

Meanwhile, the previous weekend’s new releases saw their audiences drop by more than 80%. Sarkar 3 fared better, earning $25,034 from 44 theaters ($569 average), bringing its total to $236,583. Meri Pyaari Bindu took in $14,924 from 28 theaters ($533 average), for a ten-day total of $171,280.

Also over the weekend, Baahubali 2: The Conclusion raked in another $596,035 from 232 theaters ($2,569 average) — good enough to finish in 14th place in the overall North American box office and push its total earnings to $20,009,763. Wowzers.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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