Bareilly Ki Barfi got off to a flying start in North America, despite opening in a tiny number of theaters. From August 18-20, 2017, the romantic comedy earned $185,699 from 44 theaters. Its opening weekend per-theater average of $4,220 is sixth best for the year, just ahead of Hindi Medium‘s $3,892 average. In its second weekend of release, sleeper hit Hindi Medium added a theater and retained two-thirds of its opening weekend business. Its total earnings were ultimately 3.5 times its opening weekend total. If Bareilly Ki Barfi follows Hindi Medium‘s path, that would mean a second weekend total of around $125,000 and an ultimate total of $650,000. I hope Bareilly Ki Barfi can pull off that feat, because it’s really, really good.
Bareilly Ki Barfi wasn’t the only Hindi film to have a good weekend in North America. In its second weekend, Toilet: Ek Prem Katha held on to nearly 60% of its opening weekend returns, posting earnings of $398,182 from 143 theaters ($2,757 average). Its total earnings of $1,381,754 are already double the amount it earned last weekend. Akshay Kumar’s other headlining release of 2017 — Jolly LLB 2 — had a better opening weekend, whereas Toilet had the better second weekend, holding on to a greater share of its first weekend business. Let’s see how close Toilet can come to Jolly LLB 2‘s $1,641,082 total.
Other Hindi films still in North American theaters:
- Jab Harry Met Sejal: Week 3; $31,337 from 40 theaters; $783 average; $1,981,227 total
- Mubarakan: Week 4; $4,829 from eight theaters; $604 average; $733,800 total
Sources: Rentrak, via Bollywood Hungama