Tag Archives: Housefull 3

Bollywood Box Office: July 8-10, 2016

Salman Khan’s Sultan made a ton of money in North America — so much so that it finished in tenth place overall on the domestic charts. During its opening weekend of July 8-10, 2016, it earned $2,327,779 from 309 theaters ($7,533 average). Add to that the $1,012,086 it earned from Wednesday and Thursday (Sultan released on July 6), and Sultan‘s five-day total stands at $3,339,865 in the United States and Canada. That puts its five-day average at $10,809 per theater.

Salman’s movies always do exceptionally well in Canada, and Sultan continued that trend. Even though Canadian theaters accounted for only 8% of the total number of theaters (26 of 309), they contributed 18% to the total gross ($617,134 over five days). That puts the five-day per-screen average for those Canadian theaters at $23,736, versus a $9,621 five-day average in US theaters.

So, does Sultan stand a chance of becoming the highest grossing Hindi film of all time in North America? Probably not. First of all, its five-day total was less than what PK and Dhoom 3 earned in their first three days ($3,508,980 and $3,422,590, respectively). Second, its IMDb rating (currently 7.4) falls well short of PK‘s (8.3) and Bajrangi Bhaijaan‘s (8.1) — though admittedly it could increase — hinting that perhaps Sultan isn’t as beloved as some other blockbusters. Both PK and Bajrangi Bhaijaan went on to triple their first-weekend earnings. I confess that I’m not exactly sure how multipliers work for Wednesday releases, but lets assume that Sultan follows suit. A tripling of its first weekend numbers would put its total at $6,983,337. Even adding in its Wednesday and Thursday earnings only puts its total at $7,995,423 — placing it behind PK ($10,550,569), Bajrangi Bhaijaan ($8,114,714), and Dhoom 3 ($8,090,250). Sultan‘s second weekend returns will give a clearer picture of its box office longevity. But c’mon. Almost $8 million would still be a freaking lot of money!

Other Hindi movies still in North American theaters:

  • Udta Punjab: Week 4; $12,005 from ten theaters; $1,201 average; $1,226,557 total
  • Housefull 3: Week 6; $83 from one theater; $1,322,753 total
  • Raman Raghav 2.0: Week 3; $28 from one theater; $75,681 total
  • Dhanak: Week 4; $24 from one theater; $12,374 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: July 1-3, 2016

Following a lovely vacation in Florida, I’m back with my weekly box office report. No new Hindi films opened in the United States or Canada on Friday, so let’s see how the films still in theaters held up during the weekend of July 1-3, 2016.

In its third weekend of release, Udta Punjab continued to lead the field. It added another $74,883 from 44 theaters ($1,702 average) to bring its North American total to $1,184,917. I find it interesting that three of the seven Hindi films to earn more than $1 million in the US and Canada this year opened in fewer than 110 theaters: Udta Punjab (107), Airlift (98), and Neerja (88). Both Airlift and Neerja added theaters in their second week of release, but their initial opening was conservative, as was Udta Punjab‘s. After years of increasing theater counts, maybe studios and distributors are realizing they can earn just as much with a smaller footprint.

Raman Raghav 2.0 ended its second weekend with $7,070 from thirteen theaters ($544 average), bringing its total to $75,515. That amount is probably in line with expectations, but I’d hoped for more given how good the movie is.

Housefull 3 earned another $4,816 from six theaters ($803 average) to bring its five-week total to $1,320,871. In its fourth week, Te3n took in $1,040 from four theaters ($260 average), bringing its total to $436,408.

Dhanak closed out its third weekend in just one theater, earning $390 and bringing its total to $12,164. This is another movie that I wish had made a bigger splash. Perhaps with better (or any) marketing campaign that used its English title, Rainbow, it could have. Dhanak is such a sweet, broadly appealing movie that I hope someday finds an audience on Netflix or another streaming service.

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: June 10-12, 2016

Te3n‘s North American debut fell a little short of expectations. During the weekend of June 10-12, 2016, the Amitabh Bachchan thriller earned $250,677 from 116 theaters ($2,161 average). It released into the seventh largest number of theaters for the year, but its opening weekend total was only ninth best, and its opening weekend average just eleventh best. Distributor Reliance Films was probably hoping for numbers closer to what Bachchan earned in January with another thriller, Wazir, which opened with $575,908 from 127 theaters ($4,535 average).

Housefull 3 held over well in its second weekend of release. Its business fell by about two-thirds, which is actually good for this year. A movie only has to retain 20% of its opening weekend business to place in the top half of Bollywood films released in North America in 2016. The comedy added another $224,510 from 112 theaters ($2,005 average) to bring its total to $1,139,998. Thus far, Housefull 3 is performing on par with its predecessors.

I’ve written before about how — though the United States and Canada are considered one North American territory for box office reporting purposes — the countries have different taste in Bollywood films, and this weekend provided the best evidence of that yet. Canadians ignored the new release Te3n and turned out for two-week-old Housefull 3 at a margin of nearly two-to-one. Here’s the subset of Canadian data broken out from the totals above:

  • Housefull 3: $51,837 from fourteen theaters ($3,703 average)
  • Te3n: $22,088 from twelve theaters ($1,841 average)

Damn, Canadians love their broad comedies almost as much as they love their action movies! In contrast, Te3n averaged $2,198 per screen in the US, and Housefull 3 averaged $1,762.

Sarbjit played for a fourth weekend in one theater, earning $386 to bring its total to $244,274.

Source: Rentrak, via Bollywood Hungama

Opening June 10: Te3n

One new Hindi movie hits Chicago area theaters on June 10, 2016 (when am I ever going to get to see Do Lafzon Ki Kahani?!). The intriguing crime thriller Te3n stars Amitabh Bachchan, Vidya Balan, and Nawazuddin Siddiqui. This is one of my most anticipated films of the year.

Te3n opens on Friday at the AMC River East 21 in Chicago, MovieMax Cinemas in Niles, AMC South Barrington 30 in South Barrington, and Regal Cantera Stadium 17 in Warrenville. It has a listed runtime of 2 hrs. 15 min.

Housefull 3 carries over for a second weekend at all of the above theaters, plus the Regal Round Lake Beach Stadium 18 in Round Lake Beach and AMC Loews Woodridge 18 in Woodridge.

Other Indian movies showing in the Chicago area this weekend:

Bollywood Box Office: June 3-5, 2016

Housefull 3 couldn’t top the success of Housefull 2 in North America. During the weekend of June 3-5, 2016, Housefull 3 earned $674,890 from 137 theaters ($4,926 average). That’s the fourth best weekend for a Hindi film in North America in 2016, but it’s $170,000 less than what Housefull 2 earned in its opening weekend in 2012. In fact, Housefull 3 earned just $30,000 more than what the original Housefull earned when it debuted on 55 fewer screens back in 2010.

Like its predecessors, Housefull 3 is going to earn over a million bucks in the United States and Canada, probably in the $1,350,000 range. That’s nothing to sneeze at, but it does clarify expectations for a potential fourth Housefull film.

The weekend’s highest grossing Indian film was the Telugu movie A..Aa, which opened in 126 American theaters on Thursday and earned $1,669,292 ($13,248 average over its first four days).

Other Hindi films still in US theaters:

  • Sarbjit: Week 3; $2,350 from seven theaters; $336 average; $242,790 total
  • Azhar: Week 4; $16 from one theater; $193,099 total
  • Baaghi: Week 6; $10 from one theater; $437,243 total

Source: Rentrak, via Bollywood Hungama

Movie Review: Housefull 3 (2016)

Housefull32 Stars (out of 4)

Buy the DVD at Amazon
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Lies. Manipulation. Betrayal. When considered from the perspective of the three female leads, Housefull 3 is a tragedy, not a comedy.

Wealthy sisters Gracy (Jacqueline Fernandez), Jenny (Lisa Haydon), and Sarah (Nargis Fakhri) live in London with their doting father, Batuk Patel (Boman Irani, playing a different character from the first two Housefull films, but with the same name). The beautiful, accomplished women — Gracy is a doctor, Jenny an artist, and Sarah a philanthropist — have grown up under the shadow of a curse: catastrophe befalls anyone in their family who marries, thus their father has forbidden them from ever falling in love.

However, Batuk’s family curse is a ruse to hide a more treacherous reason for keeping the women single. The sisters’ entire lives are built upon lies told by their own father.

Despite Batuk’s warnings, the women find romance. Gracy loves Sandy (Akshay Kumar), a wannabe footballer who dreams of owning a soccer club just so he can give himself a place on the roster. Jenny loves Teddy (Riteish Deshmukh), an aspiring race car driver who can’t find a sponsor. Sarah loves Bunty (Abhishek Bachchan), an untalented rapper who wants to start his own record label.

The three men realize that the only way to finance their delusional dreams is by marrying wealthy women. They set their sights on the three sisters, vowing to do whatever it takes to get their hands on a share of the Patel fortune.

Throughout the film, the women have no idea that they are being used by their boyfriends. Their father’s lies eventually put their very lives at risk. In a perfect world, the sisters would take their money and run, ditching all of the men who’ve deceived them.

But this Housefull 3, the third installment of a franchise built on the disposability and interchangeability of it female characters. Gracy, Jenny, and Sarah are hollow shells in sparkly outfits. For them to appreciate the degree to which they’ve been manipulated, they’d have to be fully realized humans, which they are not.

Instead, the story focuses on the three loser boyfriends who feign various disabilities to deceive first Batuk and later Urja Nagre (Jackie Shroff) a recently paroled mafia don. There are mistaken identities, wacky fight scenes, and people running around flailing their hands in the air. It feels so very tired.

Housefull 3 also feels cheap, as if directing duo Sajid-Farhad were instructed to spend as little as possible in order to maximize profits. Teddy’s big car race pits him against just one other driver on a giant track. When Teddy has to fake blindness, he uses a regular walking cane, not the white cane used by blind people. The climactic fight scene takes place in a wax statue factory full of rejects from Madame Tussaud’s, including a statue of The Rock with oversized ears.

The plot is stretched to maximum thinness to lengthen the amount of time between the few important plot revelations that exist, padded out with Bollywood in-jokes and movie references. Chunky Pandey’s character Aakhri Pasta is brought back for a third time because, well, why not?

One point in Housefull 3‘s favor concerns Kumar’s character, who suffers from Dissociative Identity Disorder. Sandy has an angry alternate personality named Sundi whose sole goal is to cause Sandy suffering, but Sundi does so in ways that are more annoying than harmful. One funny sequence finds Sundi in a bathroom, rubbing liquid hand soap in Sandy/Sundi’s eyes and kicking his shin against a towel rack.

Beyond Sandy’s cartoonish internal nemesis, there isn’t much clever or new in Housefull 3, and it’s hard to see a way to freshen up the formula for a fourth time. Maybe it’s time to close the doors on this franchise for good.

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Opening June 3: Housefull 3

Egads, a third Housefull movie hits Chicago area theaters on June 3, 2016. Boman Irani returns as the same character, but with a new set of daughters — Jacqueline Fernandez, Lisa Haydon, and Nargis Fakhri — with a new set of beaus — Akshay Kumar, Riteish Deshmukh, and Abhishek Bachchan. The Housefull movies push the boundaries of what can legitimately be considered a sequel.

Housefull 3 opens on Friday at the AMC River East 21 in Chicago, MovieMax Cinemas in Niles, Regal Round Lake Beach Stadium 18 in Round Lake Beach, AMC South Barrington 30 in South Barrington, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge. It has a listed runtime of 2 hrs. 25 min. [Author’s note: I won’t be reviewing Housefull 3 until Monday.]

Sarbjit gets a third week at MovieMax and the South Barrington 30.

Other Indian movies showing in the Chicago area this weekend: