Following a lovely vacation in Florida, I’m back with my weekly box office report. No new Hindi films opened in the United States or Canada on Friday, so let’s see how the films still in theaters held up during the weekend of July 1-3, 2016.
In its third weekend of release, Udta Punjab continued to lead the field. It added another $74,883 from 44 theaters ($1,702 average) to bring its North American total to $1,184,917. I find it interesting that three of the seven Hindi films to earn more than $1 million in the US and Canada this year opened in fewer than 110 theaters: Udta Punjab (107), Airlift (98), and Neerja (88). Both Airlift and Neerja added theaters in their second week of release, but their initial opening was conservative, as was Udta Punjab‘s. After years of increasing theater counts, maybe studios and distributors are realizing they can earn just as much with a smaller footprint.
Raman Raghav 2.0 ended its second weekend with $7,070 from thirteen theaters ($544 average), bringing its total to $75,515. That amount is probably in line with expectations, but I’d hoped for more given how good the movie is.
Housefull 3 earned another $4,816 from six theaters ($803 average) to bring its five-week total to $1,320,871. In its fourth week, Te3n took in $1,040 from four theaters ($260 average), bringing its total to $436,408.
Dhanak closed out its third weekend in just one theater, earning $390 and bringing its total to $12,164. This is another movie that I wish had made a bigger splash. Perhaps with better (or any) marketing campaign that used its English title, Rainbow, it could have. Dhanak is such a sweet, broadly appealing movie that I hope someday finds an audience on Netflix or another streaming service.
Source: Rentrak, via Bollywood Hungama