Bollywood Box Office: July 8-10, 2016

Salman Khan’s Sultan made a ton of money in North America — so much so that it finished in tenth place overall on the domestic charts. During its opening weekend of July 8-10, 2016, it earned $2,327,779 from 309 theaters ($7,533 average). Add to that the $1,012,086 it earned from Wednesday and Thursday (Sultan released on July 6), and Sultan‘s five-day total stands at $3,339,865 in the United States and Canada. That puts its five-day average at $10,809 per theater.

Salman’s movies always do exceptionally well in Canada, and Sultan continued that trend. Even though Canadian theaters accounted for only 8% of the total number of theaters (26 of 309), they contributed 18% to the total gross ($617,134 over five days). That puts the five-day per-screen average for those Canadian theaters at $23,736, versus a $9,621 five-day average in US theaters.

So, does Sultan stand a chance of becoming the highest grossing Hindi film of all time in North America? Probably not. First of all, its five-day total was less than what PK and Dhoom 3 earned in their first three days ($3,508,980 and $3,422,590, respectively). Second, its IMDb rating (currently 7.4) falls well short of PK‘s (8.3) and Bajrangi Bhaijaan‘s (8.1) — though admittedly it could increase — hinting that perhaps Sultan isn’t as beloved as some other blockbusters. Both PK and Bajrangi Bhaijaan went on to triple their first-weekend earnings. I confess that I’m not exactly sure how multipliers work for Wednesday releases, but lets assume that Sultan follows suit. A tripling of its first weekend numbers would put its total at $6,983,337. Even adding in its Wednesday and Thursday earnings only puts its total at $7,995,423 — placing it behind PK ($10,550,569), Bajrangi Bhaijaan ($8,114,714), and Dhoom 3 ($8,090,250). Sultan‘s second weekend returns will give a clearer picture of its box office longevity. But c’mon. Almost $8 million would still be a freaking lot of money!

Other Hindi movies still in North American theaters:

  • Udta Punjab: Week 4; $12,005 from ten theaters; $1,201 average; $1,226,557 total
  • Housefull 3: Week 6; $83 from one theater; $1,322,753 total
  • Raman Raghav 2.0: Week 3; $28 from one theater; $75,681 total
  • Dhanak: Week 4; $24 from one theater; $12,374 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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One thought on “Bollywood Box Office: July 8-10, 2016

  1. Pingback: Bollywood Box Office: July 15-17, 2016 | Access Bollywood

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