Tag Archives: Dhoom 3

Bollywood Box Office: July 15-17, 2016

With no new competitors entering the fray, Sultan dominated the Bollywood box office in North America for a second weekend in a row. From July 15-17, 2016, it added another $956,949 from 298 theaters ($3,211 average) to bring its total to $5,321,818. The movie continues to receive outsized support from Canada, where the weekend’s per-theater average was $7,349, versus an average of $2,849 in theaters in the United States.

Last week, I looked at the performances of past blockbusters to gauge how Sultan might fare going forward, so let’s continue that exercise this week. Sultan‘s second weekend earnings were about 41% of what it earned in its first weekend in theaters. That’s better than the 31% Dhoom 3 carried over, but worse than both PK (47%) and Bajrangi Bhaijaan (60%). Bajrangi Bhaijaan‘s business grew at a significantly slower pace than that of PK or Dhoom 3, which concentrated their earnings early in their theatrical runs. By the end of their second weekend in theaters, here’s what each of those three films had earned, as well as what percentage of the films’ total earnings those figures represent:

  • Bajrangi Bhaijaan: $5,558,910 after second weekend; 69% of total earnings
  • PK: $7,785,486 after second weekend; 74% of total earnings
  • Dhoom 3: $6,817,835 after second weekend; 84% of total earnings

Applying those percentages to Sultan‘s second weekend haul yields total earnings of $7.7 million, $7.1 million, and $6.3 million, respectively. Sultan‘s week-to-week retention rate hints at it performing more like PK or Dhoom 3 than slow-growing Bajrangi Bhaijaan, so a final total right around $7 million seems most likely.

Other Hindi films still in theaters:

  • Udta Punjab: Week 5; $5,694 from four theaters; $1,424 average; $1,234,838 total
  • Dhanak: Week 5; $170 from one stalwart theater; $12,624 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: July 8-10, 2016

Salman Khan’s Sultan made a ton of money in North America — so much so that it finished in tenth place overall on the domestic charts. During its opening weekend of July 8-10, 2016, it earned $2,327,779 from 309 theaters ($7,533 average). Add to that the $1,012,086 it earned from Wednesday and Thursday (Sultan released on July 6), and Sultan‘s five-day total stands at $3,339,865 in the United States and Canada. That puts its five-day average at $10,809 per theater.

Salman’s movies always do exceptionally well in Canada, and Sultan continued that trend. Even though Canadian theaters accounted for only 8% of the total number of theaters (26 of 309), they contributed 18% to the total gross ($617,134 over five days). That puts the five-day per-screen average for those Canadian theaters at $23,736, versus a $9,621 five-day average in US theaters.

So, does Sultan stand a chance of becoming the highest grossing Hindi film of all time in North America? Probably not. First of all, its five-day total was less than what PK and Dhoom 3 earned in their first three days ($3,508,980 and $3,422,590, respectively). Second, its IMDb rating (currently 7.4) falls well short of PK‘s (8.3) and Bajrangi Bhaijaan‘s (8.1) — though admittedly it could increase — hinting that perhaps Sultan isn’t as beloved as some other blockbusters. Both PK and Bajrangi Bhaijaan went on to triple their first-weekend earnings. I confess that I’m not exactly sure how multipliers work for Wednesday releases, but lets assume that Sultan follows suit. A tripling of its first weekend numbers would put its total at $6,983,337. Even adding in its Wednesday and Thursday earnings only puts its total at $7,995,423 — placing it behind PK ($10,550,569), Bajrangi Bhaijaan ($8,114,714), and Dhoom 3 ($8,090,250). Sultan‘s second weekend returns will give a clearer picture of its box office longevity. But c’mon. Almost $8 million would still be a freaking lot of money!

Other Hindi movies still in North American theaters:

  • Udta Punjab: Week 4; $12,005 from ten theaters; $1,201 average; $1,226,557 total
  • Housefull 3: Week 6; $83 from one theater; $1,322,753 total
  • Raman Raghav 2.0: Week 3; $28 from one theater; $75,681 total
  • Dhanak: Week 4; $24 from one theater; $12,374 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: July 24-26

Bajrangi Bhaijaan turned in another stupendous performance in its second weekend in North American theaters. From July 24-26, 2015, it earned $1,561,179 from 277 theaters ($5,636 average), bringing its total earnings to $5,558,910.

In its third weekend, Baahubali earned a combined total of $621,706 from its Telugu and Tamil versions plus the newly released Hindi-dubbed version (which contributed $192,622 from 60 theaters to the total). The movie’s total North American earnings stand at $7,454,170.

It’s worth emphasizing just how rare it is that both Bajrangi Bhaijaan and Baahubali earned more than $1 million in the US and Canada in their second weekends of release. In the last ten years, only three other Hindi films — which have a much greater market share than movies made in other Indian languages — have earned more than $1 million in their second weekend here: PK, Dhoom 3, and 3 Idiots. PK went on to earn more than $10 million in North America, Dhoom 3 more than $8 million, and 3 Idiots more than $6.5 million.

July 31’s only new release is Ajay Devgn’ Drishyam, a fact that should make the producers of Bajrangi Bhaijaan and Baahubali very confident about continued box office dominance. Given past performances by Ajay-led action flicks without a prominent male co-star, Drishyam could conceivably earn less than $200,000 in its opening weekend in the US and Canada.

Dil Dhadakne Do hung around for an eighth weekend in two theaters, earning $1,202 ($601 average). Its North American total stands at $3,063,095.

Source: Rentrak, via Bollywood Hungama

Bollywood Box Office: December 26-28

I guess I was a little conservative regarding PK‘s North American box office prospects after its first weekend. During the weekend of December 26-28, 2014, PK added another $1,642,262 from 289 theaters ($5,683 average), bringing its total to $7,785,486. That’s easily the best performance by a Hindi film in United States and Canada in 2014.

In fact, as of Wednesday, December 31, PK‘s total earnings stand at $8.3 million (according to SIMoviesUSA). That already puts it ahead of Dhoom 3‘s North American total of $8,090,250. Considering that PK won’t face competition from any new Hindi films until Tevar opens on January 9, $10 million seems within reach.

Bollywood Box Office: December 19-21

Update: Box Office Mojo lists PK‘s North American earnings as $3,565,258 from 272 theaters ($13,108 average). The movie finished in ninth place overall in the weekend rankings, just behind Top Five and ahead of Penguins of Madagascar.

Aamir Khan’s PK just posted the biggest opening weekend for a Hindi film in North America in 2014. During the weekend of December 19-21, 2014, it earned $3,508,980 from 296 theaters ($11,855 average). That total already puts it in third place for the year behind The Lunchbox and Happy New Year. PK will claim the top spot in a matter of days.

What remains to be seen is how close PK can come to matching the remarkable success of last year’s Dhoom 3, which earned $8,090,250 during its seven-week run in the United States and Canada. A more attainable goal is the $6,533,849 earned by 2009’s 3 Idiots, the previous collaboration between Khan and director Rajkumar Hirani.

Action Jackson closed out its three-week run by adding $179 from three theaters ($60 average), bringing its North American total to $256,872.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: May 2-4

With no new Hindi movies opening in the U.S. or Canada on Friday, May 2, 2014, old favorites continued to pull in crowds at the North American box office. The Lunchbox — now in its tenth week — earned $255,736 from 141 screens ($1,814 average), bringing its total earnings to $2,968,497 so far.

2 States also held up well in its third week. It earned $167,377 from ninety-one screens ($1,839 average) to bring its total North American earnings to $1,978,594.

With The Lunchbox set to pass $3 million in North American earnings this week and 2 States about to the clear the $2 million mark, it’s worth noting the significance of these achievements. Both movies are romantic dramas, as opposed to action-packed spectacles. Neither film features A-list superstars (industry and audience respect for Irrfan Khan notwithstanding).

A look at the last five years of box office receipts reveals similarities among the sixteen Hindi films that managed to earn more than $2 million in North America during that period (five in 2013, five in 2012, two in 2011, one in 2010, and two in 2009). Four films are action sequels: Dhoom 3, Krrish 3, Dabangg 2, and Don 2. A small list of actors show up in multiple movies on the list:

[Somebody in Bollywood needs to cash in by bringing back Shahrukh Khan and Kareena Kapoor Khan for Ra.Two, featuring Deepika Padukone and Katrina Kaif as the villains.]

The Lunchbox continues to earn big, thanks to its partnership with a Hollywood distributor — Sony Pictures Classics — which has dramatically expanded its potential audience compared to a typical Hindi film. Though movie adaptations of popular books are far rarer in India than in Hollywood, the success of 2 States should start to change that.

The only other Hindi movie showing in the U.S. the weekend of May 2-4 was Queen. Now in its ninth week, it earned $190 from one theater, bringing its total earnings to $1,417,405.

Source: Bollywood Hungama (figures supplied by Rentrak)