Tag Archives: July 15-17

Bollywood Box Office: July 15-17, 2016

With no new competitors entering the fray, Sultan dominated the Bollywood box office in North America for a second weekend in a row. From July 15-17, 2016, it added another $956,949 from 298 theaters ($3,211 average) to bring its total to $5,321,818. The movie continues to receive outsized support from Canada, where the weekend’s per-theater average was $7,349, versus an average of $2,849 in theaters in the United States.

Last week, I looked at the performances of past blockbusters to gauge how Sultan might fare going forward, so let’s continue that exercise this week. Sultan‘s second weekend earnings were about 41% of what it earned in its first weekend in theaters. That’s better than the 31% Dhoom 3 carried over, but worse than both PK (47%) and Bajrangi Bhaijaan (60%). Bajrangi Bhaijaan‘s business grew at a significantly slower pace than that of PK or Dhoom 3, which concentrated their earnings early in their theatrical runs. By the end of their second weekend in theaters, here’s what each of those three films had earned, as well as what percentage of the films’ total earnings those figures represent:

  • Bajrangi Bhaijaan: $5,558,910 after second weekend; 69% of total earnings
  • PK: $7,785,486 after second weekend; 74% of total earnings
  • Dhoom 3: $6,817,835 after second weekend; 84% of total earnings

Applying those percentages to Sultan‘s second weekend haul yields total earnings of $7.7 million, $7.1 million, and $6.3 million, respectively. Sultan‘s week-to-week retention rate hints at it performing more like PK or Dhoom 3 than slow-growing Bajrangi Bhaijaan, so a final total right around $7 million seems most likely.

Other Hindi films still in theaters:

  • Udta Punjab: Week 5; $5,694 from four theaters; $1,424 average; $1,234,838 total
  • Dhanak: Week 5; $170 from one stalwart theater; $12,624 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama