After its premiere at the Toronto International Film Festival, Manmarziyaan — aka “Husband Material” — had a good opening weekend in North America. From September 14-16, 2018, Manmarziyaan earned $292,463 from 100 theaters ($2,925 average), according to figures provided by Sumit Chadha. The weekend’s other new release — the Jackky Bhagnani comedy Mitron — fared predictably poorly, bringing in $7,674 from 13 theaters ($590 average).
Forty Hindi films (including a few multilingual movies) have released in North America in so far in 2018, making it a convenient time to establish benchmarks for success by separating those movies into quartiles (figures below are estimates because I like round numbers). Based on total North American earnings, the bottom quartile includes titles that earned less than $80,000. The second quartile ranges from $80,000 to about $300,000, with the next ranging from $300,000 up to $1.1 million. Essentially, a movie needs to earn more than $1 million to make it into the top quartile here, but just $300,000 to make it into the top half.
Other Hindi films still showing in North American theaters:
Stree: Week 3; $96,170 from 41 theaters; $2,346 average; $665,464 total
Gold: Week 5; $2,118 from two theaters; $1,059 average; $1,127,974 total
Paltan: Week 2; $470 from three theaters; $157 average; $17,923 total
After its world premiere at the Toronto International Film Festival, Manmarziyaan — known internationally as “Husband Material” — hits Chicago area theaters on September 14, 2018. The romantic drama from director Anurag Kashyap stars Taapsee Pannu, Vicky Kaushal, and Abhishek Bachchan.
Stree is on fire in North America. The delightful horror comedy just posted the best Weekend 1-Weekend 2 holdover for the year so far, hanging onto nearly 80% of its opening weekend business despite dropping a handful of theaters. From September 7-9, 2018, Stree earned $162,044 from 52 theaters ($3,116 average), bringing its total to $504,448 after ten days — a wonderful accomplishment for a movie that opened in just 60 theaters.
The weekend’s two new Hindi releases would’ve been better off not opening here at all, combining to earn less than $20,000. The war drama Paltan earned $13,418 from 14 theaters ($958 average) in the United States and Canada. The romance Laila Majnu — which only opened in the US — earned $4,090 from eleven theaters ($372 average), setting a new low for the year for opening weekend total and opening weekend average.
Yamla Pagla Deewana Phir Se — which released with Stree two weeks ago — fared poorly as well, taking in $12,236 from 21 theaters ($583 average), bringing its total to $103,691.
Other Hindi movies still showing in North American theaters:
Gold: Week 4; $10,840 from twelve theaters; $903 average; $1,124,374 total
Happy Phirr Bhag Jayegi: Week 3; $4,397 from seven theaters; $628 average; $135,815 total
Satyameva Jayate: Week 4; $3,103 from three theaters; $1,034 average; $224,707
Two new Bollywood films get limited releases in Chicago area theaters on September 7, 2018. The historical war drama Paltan features an ensemble cast that includes Arjun Rampal, Jackie Shroff, and Sonu Sood.
Also opening Friday at MovieMax is the romance Laila Majnu, with a screenplay by Imtiaz Ali.
After a good opening weekend in North America, Stree carries over at the South Barrington 24 and Regal Cantera Stadium 17 in Warrenville. Yamla Pagla Deewana Phir Se also gets a second week at MovieMax and the South Barrington 24.
Happy Phirr Bhag Jayegi sticks around a third week at MovieMax and the South Barrington 24, which holds over Gold and Satyameva Jayate as well.
Other Indian, Pakistani, and Bengali movies showing in the Chicago area this weekend: