After its premiere at the Toronto International Film Festival, Manmarziyaan — aka “Husband Material” — had a good opening weekend in North America. From September 14-16, 2018, Manmarziyaan earned $292,463 from 100 theaters ($2,925 average), according to figures provided by Sumit Chadha. The weekend’s other new release — the Jackky Bhagnani comedy Mitron — fared predictably poorly, bringing in $7,674 from 13 theaters ($590 average).
Forty Hindi films (including a few multilingual movies) have released in North America in so far in 2018, making it a convenient time to establish benchmarks for success by separating those movies into quartiles (figures below are estimates because I like round numbers). Based on total North American earnings, the bottom quartile includes titles that earned less than $80,000. The second quartile ranges from $80,000 to about $300,000, with the next ranging from $300,000 up to $1.1 million. Essentially, a movie needs to earn more than $1 million to make it into the top quartile here, but just $300,000 to make it into the top half.
Other Hindi films still showing in North American theaters:
- Stree: Week 3; $96,170 from 41 theaters; $2,346 average; $665,464 total
- Gold: Week 5; $2,118 from two theaters; $1,059 average; $1,127,974 total
- Paltan: Week 2; $470 from three theaters; $157 average; $17,923 total