Tag Archives: August 14-16

Bollywood Box Office: September 17, 2018

After its premiere at the Toronto International Film Festival, Manmarziyaan — aka “Husband Material” — had a good opening weekend in North America. From September 14-16, 2018, Manmarziyaan earned $292,463 from 100 theaters ($2,925 average), according to figures provided by Sumit Chadha. The weekend’s other new release — the Jackky Bhagnani comedy Mitron — fared predictably poorly, bringing in $7,674 from 13 theaters ($590 average).

Forty Hindi films (including a few multilingual movies) have released in North America in so far in 2018, making it a convenient time to establish benchmarks for success by separating those movies into quartiles (figures below are estimates because I like round numbers). Based on total North American earnings, the bottom quartile includes titles that earned less than $80,000. The second quartile ranges from $80,000 to about $300,000, with the next ranging from $300,000 up to $1.1 million. Essentially, a movie needs to earn more than $1 million to make it into the top quartile here, but just $300,000 to make it into the top half.

Other Hindi films still showing in North American theaters:

  • Stree: Week 3; $96,170 from 41 theaters; $2,346 average; $665,464 total
  • Gold: Week 5; $2,118 from two theaters; $1,059 average; $1,127,974 total
  • Paltan: Week 2; $470 from three theaters; $157 average; $17,923 total

Sources: Bollywood Hungama and Sumit Chadha

Bollywood Box Office: August 14-16

Brothers got off to a good — but not great — start in North America. From August 14-16, 2015, Brothers earned $348,036 from 181 theaters ($1,923 average). Almost a quarter of its earnings came from the 17 Canadian theaters that carried the film.

The per-screen average is the key to appreciating how well Brothers fared compared to star Akshay Kumar’s two previous releases in 2015. January’s Baby remains Kumar’s best performer this year: $4,393 average in 99 theaters. Even May’s Gabbar Is Back fared better in that metric than Brothers: $2,251 average in 120 theaters. It’s as though distributors attributed Baby‘s success entirely to Kumar, prompting them to open his subsequent films in more and more theaters. More likely, Baby over-performed thanks to its patriotic theme and its release during winter’s cinematic dead zone. Kumar’s opening weekend sweet spot in North America is right around 100 theaters.

In its fifth weekend, Bajrangi Bhaijaan took in another $130,081 from 65 theaters ($2,001 average), bringing its North American total to $7,871,909. For some perspective, the year’s next best fifth weekend performance — belonging to Dil Dhadakne Do — is $48,788 from 27 theaters. Demand for Bajrangi Bhaijaan is still awfully high here.

Poor old Bangistan hung around for a second weekend in just two American theaters, whence it earned $164. Its total stands at $44,177, fifth worst for the year in the US and Canada.

Source: Rentrak, via Bollywood Hungama