Tag Archives: Sanam Teri Kasam

Bollywood Box Office: February 19-21

Neerja debuted with superb numbers in North America. During the weekend of February 19-21, 2016, the biopic earned $619,185 from 88 theaters in the United States and Canada for a terrific per-screen average of $7,036. The first quarter of the year is prime time for female-led dramas, with Neerja following in the footsteps of past successes like: NH10, which opened in March, 2015, with $143,209 from 46 theaters ($3,113 average); Queen — March, 2014, opened with $161,998 from 39 theaters ($4,154 average); and Kahaani — March, 2012, opened with $263,011 from 45 theaters ($5,845 average). Credit to the team behind Neerja for recognizing that there is an appetite for these kinds of films, and that the money and effort spent on promoting them can yield big results from a growing number of theaters.

On the opposite end of the spectrum is the weekend’s other new release, Loveshhuda, which is a textbook case for how not to release a movie internationally. Loveshhuda released with absolutely no fanfare in eight theaters in the US and Canada and earned $1,399. That’s an average of $175 per screen (thanks to generous rounding up on my part). There are several lessons to reiterate here. 1) Don’t release a movie starring a couple of nugus — I could stop there — on the same weekend as a buzz-heavy release with an established star. 2) Let people know in advance that you are planning to release the movie, don’t just drop into theaters with no warning. 3) If you don’t think the movie can carry at least 30 theaters in the US and Canada, don’t bother.

Fitoor‘s business fell 86% in its second weekend, taking in $45,157 from 60 theaters ($753 average). Its total stands at $503,316.

In its third weekend, Ghayal Once Again added another $3,761 from five theaters ($752 average) to bring its total to $292,340. The fascinating thing about that total is that nearly half of it — $136,795 — comes from Canada, despite the fact that it never played on more than 13 theaters there. It opened in 67 theaters in the US. Never let anyone question Canada’s devotion to Sunny Deol.

Other Hindi movies still in theaters:

  • Airlift: Week 5; $19,569 from 12 theaters; $1,631 average; $1,843,074 total
  • Bajirao Mastani: Week 10; $1,207 from two theaters; $604 average; $6,563,317 total
  • Sanam Teri Kasam: Week 3; $70 from one theater; $35,796 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: February 12-14

Fitoor debuted to good-not-great numbers in the United States and Canada. During the weekend of February 12-14, 2016, the romance earned $339,319 from 163 theaters, a per-screen average of $2,082. Two factors make Fitoor‘s debut underwhelming. First, the movie opened in the most theaters of any Hindi film released in North America so far this year, but it earned substantially less in its opening weekend than either Airlift ($815,933 from 98 theaters) or Wazir ($575,908 from 127 theaters) did in their opening weekends.

Second, Monday’s Presidents’ Day holiday should have boosted Sunday returns significantly, since many people had the following day off of work. Even with the holiday’s help, Fitoor still finished fourth for the year in 3-day opening weekend per-screen average behind Airlift ($8,326), Wazir ($4,535), and Ghayal Once Again ($2,167), according to Bollywood Hungama. Box Office Mojo lists Fitoor‘s 4-day weekend total as $392,670 from 147 theaters ($2,671 average).

Other Hindi movies showing in North American theaters:

  • Airlift: Week 4; $71,668 from 35 theaters; $2,048 average; $1,804,937 total
  • Ghayal Once Again: Week 2; $38,856 from 34 theaters; $1,143 average; $270,418 total
  • Bajirao Mastani: Week 9; $1,987 from two theaters; $994 average; $6,561,698 total
  • Sanam Teri Kasam: Week 2; $1,697 from six theaters; $283 average; $35,078 total
  • Saala Khadoos: Week 3; $575 from two theaters; $288 average; $89,781 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Opening February 12: Fitoor

One new Bollywood movie opens in the Chicago area on February 12, 2016. Fitoor is a modern adaptation of Great Expectations, starring Katrina Kaif and Aditya Roy Kapur.

Fitoor opens Friday at the AMC River East 21 in Chicago, Regal Gardens Stadium 1-6 in Skokie, MovieMax Cinemas in Niles, AMC South Barrington 30 in South Barrington, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge. It has a listed runtime of 2 hrs. 11 min.

Ghayal Once Again gets a second week at MovieMax, South Barrington 30, and Cantera 17. All three theaters hold over Airlift for a fourth week, as does the Woodridge 18. MovieMax also carries Sanam Teri Kasam and Saala Khadoos.

Other Indian movies showing in the Chicago area over the weekend include Krishna Gaadi Veera Prema Gaadha (Telugu) at Muvico Rosemont 18 in Rosemont and MovieMax, which also carries Masterpiece (Kannada), Garam (Telugu), Jil Jung Juk (Tamil), Visaranai (Tamil), Action Hero Biju (Malayalam), Pavada (Malayalam), Irudhi Suttru (Tamil), and Two Countries (Malayalam).

Bollywood Box Office: February 5-7

Ghayal Once Again opened to big numbers in North America, while Sanam Teri Kasam flopped hard. During the weekend of February 5-7, 2016, Ghayal Once Again earned $173,395 from 80 theaters ($2,167 average). This impressive debut for the Sunny Deol sequel was due primarily to his devoted Canadian fans. 43% of the movie’s total opening weekend gross came from 13 theaters in Canada, which accounted for just 16% of the total number of theaters in North America. The per-screen average for those Canadian theaters was $5,702, compared to $1,482 per screen in the United States.

Sanam Teri Kasam had the worst opening weekend of 2016 so far, which is saying something. It earned just $21,660 from 37 theaters, for a pathetic average of just $585. The recent anemic earnings of Sanam Teri Kasam, Mastizaade, and Kyaa Kool Hain Hum 3 make the case for same-day digital rental in North America, rather than theatrical releases for films that won’t bring people to the cinema. A few films tried same-day rental back in 2010 before the test was largely abandoned, but I’d love to see Eros Now revisit it.

Bollywood Hungama — which gets its information from Rentrak — didn’t post weekend earnings for Airlift, which still has a large presence in North American theaters.

Other Hindi movies still showing in North American theaters:

  • Bajirao Mastani: Week 8; $4,347 from four theaters; $1,087 average; $6,558,711 total
  • Saala Khadoos: Week 2; $3,831 from eight theaters; $479 average; $88,381 total
  • Mastizaade: Week 2; $2,233 from two theaters; $1,117 average; $43,403 total
  • Wazir: Week 5; $818 from three theaters; $273 average; $1,112,655 total
  • Kyaa Kool Hain Hum 3: Week 3; $190 from one theater; $31,914 total

Source: Rentrak, via Bollywood Hungama

Movie Review: Sanam Teri Kasam (2016)

SanamTeriKasam3 Stars (out of 4)

Buy the soundtrack at Amazon

To best enjoy Sanam Teri Kasam, watch it while pretending to be a studious Indian teenage girl who has lots of ideas about love but little experience. Sanam Teri Kasam is essentially Twilight without the vampires, and I mean that as a compliment.

Our doomed young lovers first spy each other in the hallway of their apartment building. Tattooed, shirtless Inder (Harshvardhan Rane) makes out with a woman in a skimpy dress. Bespectacled Saru (Mawra Hocane) timidly follows behind her outraged father, who berates the beefcake for his PDA.

Stuff gets crazy real quick. Saru’s younger sister throws a fit because Dad won’t let her get married until Saru does, but no one will marry Saru because she looks like a “frumpy aunty.” Saru goes to Inder for help, but there’s a mix up and he gets injured, and her dad catches her sitting on Inder’s bed in a compromising position.

In this position, Saru should have gone with a better opening line than, “Dad, you were supposed to return tomorrow.” Something like, “I’m helping him change his bandage. Chill.” The primary cause of problems in Sanam Teri Kasam is characters’ reluctance to offer perfectly reasonable explanations for misunderstandings, and this case is no different. Dad declares Saru dead and holds a funeral for her.

Saru’s expulsion from the family ignites Inder the ex-con’s tender side. He goes out of his way to look after Saru, falling in love even as he helps her search for a suitable groom that will get her back in her father’s good graces.

It also triggers the greatest makeover montage of all time. Inder introduces Saru to Mustakeen Bhai, The Makeover King, played by…Vijay Raaz in a lace shirt?! Vijay and his assistants sing and dance to the song “Ek Number,” transforming Saru from nerd to bombshell. The scene is bizarre and magical and worth the price of admission.

All of the song numbers in Sanam Teri Kasam are odd in a good way. When Saru accidentally gets high and dances around the farmer’s market, everyone ignores her and continues shopping — a more realistic approach than the typical Bollywood treatment where bystanders join in, somehow knowing all the lyrics and choreography in advance.

When Inder confesses his love in the title song, stage lights suddenly illuminate the lovers’ faces, an effect that is both hilarious and moving. Teenage me would have loved it.

Despite being insanely dramatic and occasionally hysterical, everything in Sanam Teri Kasam is done with complete sincerity, and that’s why it works. When teenage girls react to even minor problems with the phrase, “My parents are going to kill me,” it’s because they believe it, rational or not. Sanam Teri Kasam is made for those girls, and for those of us who remember what it was like to be one of those girls.

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Opening February 5: Ghayal Once Again and Sanam Teri Kasam

For the third week in a row, two new Hindi films are opening in the Chicago area. The sequel Ghayal Once Again — starring Sunny Deol — is one of the two new releases hitting theaters on February 5, 2016.

Ghayal Once Again opens on Friday at the AMC River East 21 in Chicago, MovieMax Cinemas in Niles, AMC South Barrington 30 in South Barrington, and Regal Cantera Stadium 17 in Warrenville. It has a listed runtime of 2 hrs. 15 min.

Also releasing on February 5 is the romantic drama Sanam Teri Kasam, starring Bollywood newcomers Mawra Hocane and Harshvardhan Rane.

Sanam Teri Kasam opens on Friday at MovieMax, South Barrington 30, Cantera 17, and Century Stratford Square in Bloomingdale. It has a listed runtime of 2 hrs. 30 min.

Saala Khadoos and its Tamil version, Irudhi Suttru, get a second week at MovieMax. Airlift carries over for a third week at MovieMax, South Barrington 30, Cantera 17, Regal Gardens Stadium 1-6 in Skokie, and AMC Loews Woodridge 18 in Woodridge.

Other Indian movies showing in the Chicago area this weekend include Bangalore Naatkal (Tamil) at the Cinemark at Seven Bridges in Woodridge and MovieMax, which also carries Vennello Hai Hai (Telugu), Action Hero Biju (Malayalam), Speedunnodu (Telugu), Pavada (Malayalam), Aranmanai 2 (Tamil), and Two Countries (Malayalam).