Tag Archives: Rustom

Bollywood Box Office: August 26-28, 2016

The opening weekend performance of A Flying Jatt in the United States and Canada wasn’t exactly super. From August 26-28, 2016, the Tiger Shroff movie earned $107,439 from 79 theaters ($1,360 average). Limited Thursday preview showings added another $3,286 to its total. Though not entirely unexpected — Hindi-film audiences tend to steer clear of indigenously produced fare deemed “kid-friendly,” despite the recent success of Hollywood kids movies in India — distributors had to have hoped for a bit more. Shroff’s April release, Baaghi, earned more than twice as much as A Flying Jatt in its opening weekend from just seventeen more theaters. This lackluster performance is shame because A Flying Jatt is really entertaining.

Happy Bhag Jayegi held over very well in its second weekend in North America, earning $52,933 from 33 theaters ($1,604 average). That’s a drop of about 64% from last weekend, which is the ninth best Week 1-Week 2 hold over rate for the year. Its total currently stands at $284,554. If Happy Bhag Jayegi is able to double the amount it earned in its opening weekend — and it needs less than $28,000 to do so — it will be just the eighth Bollywood movie to accomplish that feat in North America this year.

Rustom continued its impressive run, posting the weekend’s highest returns among the Hindi films still in theaters. It earned $139,130 from 74 theaters ($1,880 average). That brings its total after three weekends to $1,731,184 — fifth place for the year so far.

In contrast, Mohenjo Daro limped through its third weekend, earning just $16,342 from 21 theaters ($778 average). Its North American total stands at $1,227,519 — ranking it in ninth place despite getting the third widest release of 2016. It needs $7,320 to overtake Udta Punjab for eighth place.

Source: Rentrak, via Bollywood Hungama

Opening August 26: A Flying Jatt

Tiger Shroff plays a superhero in A Flying Jatt, opening in Chicago area theaters on August 26, 2016.

A Flying Jatt opens on Friday at MovieMax Cinemas in Niles and AMC South Barrington 30 in South Barrington. It has a listed runtime of 2 hrs. 29 min.

Last weekend’s new release, Happy Bhag Jayegi, only carries over at MovieMax. Construction projects at multiple Chicago area theaters will limit the number of screens available for the remainder of the year, so Bollywood movies aren’t going to stick around for as long as they would have in the past. If a movie interests you, plan on seeing it in the first week.

Rustom carries over at the South Barrington 30, Regal Cantera Stadium 17 in Warrenville, AMC Loews Woodridge 18 in Woodridge, and MovieMax, which also holds over Mohenjo Daro.

Other Indian films showing in the Chicago area this weekend:

Bollywood Box Office: August 19-21, 2016

Happy Bhag Jayegi turned in a perfectly respectable opening weekend in North American theaters. From August 19-21, 2016, the romantic comedy earned $156,110 from 77 theaters, an average of $2,027 per theater.

In its second weekend in North American theaters, Rustom extended last weekend‘s narrow victory over Mohenjo Daro by a large margin. Rustom earned $359,432 from 118 theaters ($3,046 average). Those earnings are down just 53% from last weekend — one of the best retention rates of the year. Rustom‘s total earnings stand at $1,444,888.

Mohenjo Daro didn’t hold up nearly as well. It earned $166,308 from 164 theaters ($1,014 average) in its second weekend, down about 77% from last weekend (which is almost exactly the median Weekend 1-Weekend 2 drop for 2016 releases). That decline is better than Fitoor‘s 87% plunge but worse than Fan‘s 74% drop. Mohenjo Daro‘s total stands at $1,145,847, putting it in ninth place for the year — not good enough for a movie that opened in more than 200 theaters.

Sultan held on for a seventh week in two theaters, earning $1,247 ($624 average) to bring its total to $6,191,282.

Source: Rentrak, via Bollywood Hungama

Opening August 19: Happy Bhag Jayegi

Diana Penty plays a runaway bride in the romantic comedy Happy Bhag Jayegi, the only new Bollywood film opening in the Chicago area on August 19, 2016. Penty’s co-stars include Abhay Deol, Jimmy Shergill, and Ali Fazal.

Happy Bhag Jayegi opens on Friday at MovieMax Cinemas in Niles and AMC South Barrington 30 in South Barrington. It has a listed runtime of 2 hrs. 6 min.

Mohenjo Daro carries over for a second weekend in seven local theaters: MovieMax, South Barrington 30, AMC River East 21 in Chicago, Regal Round Lake Beach Stadium 18 in Round Lake Beach, Marcus Addison Cinema in Addison, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge. However, most theaters are only showing Mohenjo Daro once or twice per day.

Rustom gets a second weekend in all six of the theaters in which it opened last week (and with more showings per day than Mohenjo Daro): River East 21, MovieMax, South Barrington 30, Cantera 17, Woodridge 18, and Century Stratford Square in Bloomingdale.

Other Indian movies showing in the Chicago area this weekend include:

Bollywood Box Office: August 12-14, 2016

The battle between Rustom and Mohenjo Daro has been decided in North America, with Rustom emerging the victor by a greater margin than it first appears. From August 12-14, 2016, Rustom earned $757,004 from 132 theaters ($5,735 average). During the same weekend, Mohenjo Daro earned almost as much — $728,236 — but in over a hundred more theaters (237, to be exact). That gave Mohenjo Daro a much lower per-theater average of $3,073.

To put these performances in context for the year, Mohenjo Daro released into the third highest number of theaters in North America, but its opening weekend gross was only sixth best and its opening weekend average a disappointing eleventh. On the other hand, Rustom released into the eighth highest number of theaters for 2016, but its opening weekend gross and average were both fifth best.

Both movies will wind up earning $1 million here, so at least Mohenjo Daro star Hrithik Roshan can hang his hat on that. It’s now a question of how widely the two film’s fortunes will diverge going forward, and anecdotal evidence from the Chicago area hints at a brighter future for Rustom. Last weekend saw Mohenjo Daro open in nine Chicago area theaters, compared to Rustom‘s six. Rustom is carrying over for a second weekend in all six of its original theaters, while Mohenjo Daro is down to seven. More importantly, three of those seven theaters are only showing Mohenjo Daro twice per day over the weekend, and another is only showing it once daily. So, despite the higher theater count, Mohenjo Daro gets only twenty showings across the Chicago area on Friday, while Rustom gets 22.

If Mohenjo Daro‘s showings are already being cut back dramatically, the movie could be down to just one or two theaters in Chicago by next weekend. If that plays out the same way in other metropolitan areas across the United States and Canada, Mohenjo Daro could have a lot of trouble going forward. Worst case scenario is a quick burnout like Fitoor earlier this year, which made 2/3s of its total earnings in its first weekend. A 1.5 multiplier would see Mohenjo Daro post total earnings just shy of $1.1 million, which would put it in tenth place for the year. That would be bad.

Other Bollywood movies still in North American theaters:

  • Dishoom: Week 3; $5,863 from nine theaters; $651 average; $803,195 total
  • Sultan: Week 6; $1,738 from two theaters; $869 average; $6,189,464 total

Source: Rentrak, via Bollywood Hungama

Movie Review: Rustom (2016)

Rustom3 Stars (out of 4)

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An open-and-shut murder case turns out to be anything but in Rustom, a movie based on a real-life case from 1959. Period costumes and decor give this drama a stylish flair.

The title character Rustom Pavri (Akshay Kumar) is a decorated Navy officer. His ship returns to Mumbai — then Bombay — ahead of schedule, causing him to catch his wife Cynthia (Ileana D’Cruz) in an extramarital affair with their mutual friend, Vikram (Arjan Bajwa).

Rustom returns to his ship to check a gun and ammunition out of the munitions cabinet, logging the withdrawal with the duty officer. He heads to Vikram’s mansion where he shoots the wealthy playboy to death, then turns himself into the police.

Chief Police Inspector Vincent Lobo (Pawan Malhotra) is immediately suspicious of Rustom’s calm demeanor, his refusal to be housed in a Navy jail, and his insistence on representing himself at trial. To Vikram’s bereaved sister, Priti (Esha Gupta), Rustom’s actions feed her hopes of an easy victory in court.

But Rustom has a few things working in his favor. Erach (Kumud Mishra) — a publisher from the same Parsi community as Rustom — uses his newspaper to run stories painting the officer in a favorable light, driving sales and tainting the jury pool at the same time. Erach’s contentious relationship with the trial judge (Anang Desai) provides the film’s comic relief.

Also on Rustom’s side is public sentimentality toward soldiers, a bias that Rustom himself exploits. When representing himself at trial, Rustom casually responds to the prosecutor’s (Sachin Khedekar) complaint about the symbolic impact of the officer’s uniform by saying that wearing his uniform is one of his unchangeable habits, just like breathing or defending his country.

Director Tinu Suresh Desai shows the power of the uniform in an early scene whose significance is easy to miss. Fresh off his ship, Rustom stops to buy some flowers for Cynthia from a street vendor. Just in the background, a pair of young women stare dreamily at Rustom, likely envisioning themselves the lucky recipients of a bouquet from a handsome man in uniform someday.

Writer Vipul K. Rawal draws from the way the jury was influenced in the real case of Officer K. M. Nanavati to make observations about the way blind veneration of the military can lead society to overlook the shortcomings of both individual officers and larger institutions. His story is critical, but not cynical.

Probably the biggest selling point for Rustom is its visual appeal. Costume designer Ameira Punvani showcases a stunning array of attire, adding ostentatious touches to the wardrobes of the wealthy siblings, Vikram and Priti. There are also loads of classic cars and furniture pieces to drool over among the set dressings.

Completing the period aesthetic is the cast, smartly assembled by Shruti Mahajan. Malhotra looks like he was plucked straight from a mid-century detectives catalog. Bajwa was born to play a rich, 1950s Lothario. The way he leers at Cynthia is positively nauseating, and I mean that as a compliment.

Gupta suits the film perfectly as well, poured into her glamorous cocktail attire, haughty expression permanently in place. I wish there were more to her character, but one can’t fault Priti’s single-minded drive to bring her brother’s killer to justice.

By necessity, Rustom has to play his cards close to the vest, so this isn’t one of Kumar’s flashier roles. Still, he fills Rustom with enough charm and intelligence to keep both the audience and the other characters guessing about his endgame.

D’Cruz gets to show the most emotional range as Cynthia, a woman overwhelmed by guilt and loneliness. There’s more to the story than she realizes, leaving her to suffer from a mistake that may or may not be entirely her fault. D’Cruz does a fine job containing Cynthia’s inner torment behind a brave public face.

Rustom is an entertaining movie, its vibrant style counting for a lot, given the relative dearth of period films in Bollywood. It’s also patriotic without being blindly so. Overall, it’s worth a watch.

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Opening August 12: Mohenjo Daro and Rustom

One of the biggest box office showdowns of the year happens on August 12, 2016, with the release of two very different period films. The Indus Valley-set Mohenjo Daro stars Hrithik Roshan and is directed by Ashutosh Gowariker. It’s their first reunion since Jodhaa Akbar.

Mohenjo Daro opens in nine Chicago area theaters on Friday: AMC River East 21 in Chicago, Century 12 Evanston/Cinearts 6 in Evanston, Regal Round Lake Beach Stadium 18 in Round Lake Beach, MovieMax Cinemas in Niles, Muvico Rosemont 18 in Rosemont, AMC South Barrington 30 in South Barrington, Marcus Addison Cinema in Addison, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge. It has a listed runtime of 2 hrs. 35 min.

The weekend’s other new release is Rustom, set in Bombay in 1959 and based on a true crime story. It stars Akshay Kumar, Ileana D’Cruz, and Esha Gupta.

Rustom opens on Friday in six Chicago area theaters: River East 21, MovieMax, South Barrington 30, Cantera 17, Woodridge 18, and Century Stratford Square in Bloomingdale. It has a listed runtime of 2 hrs. 28 min.

Dishoom gets a third week at the Cantera 17.

Other Indian films showing in the Chicago area this weekend:

Box Office Star Analysis: Hrithik Roshan

Though the three Khans dominate the Hindi film industry at home and abroad, it’s important not to overlook Hrithik Roshan’s popularity in the United States and Canada. Check out Hrithik’s North American box office returns since 2001.

HrithikRoshanNABoxOffice

Though not as prolific as other Bollywood heroes, Hrithik is certainly dependable at the box office. Ten of the thirteen films he’s released since 2001 — the ones for which I have reliable data — have earned at least $1 million in the States. His only movie to earn less than $500,000 in North America was 2009’s Luck By Chance, in which he played a small supporting role (despite featuring prominently on the film’s poster).

With the three Khans in a league of their own, let’s pit Hrithik’s track record against that of a more comparable A-list star: Akshay Kumar, an actor as profligate as Hrithik is picky. Though Akshay has had a great 2016 so far — with Airlift earning $1.8 million here in January and Housefull 3 $1.3 million in June — this chart I made in 2014 showed his earnings in North America trending down. None of the four films he released in 2015 made $1 million.

Akshay’s highest finish in the all-time Bollywood box office list for North America is 45th place for 2008’s Singh Is Kinng. Five of Hrithik’s films rank above that, including two in the Top 20 (Jodhaa Akbar in sixteenth place and Zindagi Na Milegi Dobara in eighteenth place). While Akshay may have greater lifetime receipts due to volume, Hrithik’s earning potential for any given film is higher.

Hrithik and Akshay face off in theaters on August 12, 2016, with the release of Mohenjo Daro and Rustom, respectively. Mohenjo Daro reunites Hrithik with his Jodhaa Akbar director Ashutosh Gowariker, but the film’s leading lady, Pooja Hedge, is a newcomer to Hindi films (as opposed to his superstar Jodhaa Akbar heroine, Aishwarya Rai Bachchan). On the other hand, movies with patriotic themes — like Holiday, Baby, and Airlift — have been Akshay’s bread and butter in recent years, and he plays a Navy officer in Rustom. It’s going to be fun to see who wins this box office duel.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama