Tag Archives: MSG Lion Heart 2

Bollywood Box Office: April 7-9, 2017

It was a slow weekend at the North American box office, and Bollywood films fared just as poorly as everything else. Here’s how the four Hindi titles left in theaters performed during the weekend of April 7-9, 2017:

  • Naam Shabana: Week 2; $40,385 from 51 theaters; $792 average; $241,919 total
  • Phillauri: Week 3; $18,814 from 16 theaters; $1,179 average; $459,213 total
  • Badrinath Ki Dulhania: Week 5; $13,283 from 13 theaters; $1,022 average; $1,989,132 total
  • MSG Lion Heart 2: Week 5; $1,536 from one theater; $6,243 total

One interesting note from the weekend is how differently the movies fared in the United States and Canada. Naam Shabana was the highest earner in the US, followed by Badrinath Ki Dulhania and Phillauri, in that order. Yet Phillauri earned the most in Canada, followed by Naam Shabana and Badrinath Ki Dulhania. Oh, and then that one random theater showing MSG Lion Heart 2.

Box Office Mojo described this as “a placeholder weekend” in North American, as moviegoers stayed home in anticipation of Friday’s release of The Fate of the Furious. Bollywood fans don’t have their own high-profile release to look forward to. There’s a chance that Friday’s new Hindi movie — Vidya Balan’s Begum Jaan — might not even open here. Even if it does, a historical drama about a brothel owner is a niche title with limited potential, regardless of how good it is. Plenty of businesses and the majority of schools across the US will be closed Friday ahead of Easter on Sunday, and not having a big commercial Hindi release in theaters is a missed opportunity.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: March 17-19, 2017

Badrinath Ki Dulhania held up really well in its second weekend in the face of monstrous competition from Beauty and the Beast, even adding four theaters in the United States. From March 17-19, 2017, Badrinath Ki Dulhania earned $413,488 from 174 theaters ($2,376 average; adjusted average of $2,651 from 156 theaters*). That’s a hold-over of 48% from its first weekend, the best of the year so far for a Bollywood film in North America, just ahead of Jolly LLB 2‘s 46% retention rate. If it follows Jolly LLB 2‘s trajectory and manages to earn 2.2 times its first weekend earnings over the course of its theatrical run, Badrinath Ki Dulhania could finish with a total of nearly $2 million. Its total earnings presently stand at $1,581,270.

One note regarding Beauty and the Beast: its estimated opening weekend per-theater average of $40,380 is crazy good — 7th best all-time for a movie opening in more than 4,000 theaters in North America, according to Box Office Mojo.

Other Hindi movies showing in North America over the weekend:

  • The Ghazi Attack (all languages): Week 5: $2,825 from seven theaters; $404 average; $767,634 total
  • MSG Lion Heart 2: Week 2; $762 from one theater; $3,430 total
  • Jolly LLB 2: Week 6; $745 from one theater; $1,641,082 total
  • Commando 2: Week 3; $244 from two theaters; $122 average; $76,133 total
  • Rangoon: Week 4; $171 from two theaters; $86 average; $503,610 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first two weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: March 10-12, 2017

Badrinath Ki Dulhania posted the second best opening weekend of the year for a Bollywood movie in North America. From March 10-12, 2017, the romantic-comedy earned $858,623 from 170 theaters for a per-theater average of $5,051 (also second best for the year). That total is just $23,720 less than what Humpty Sharma Ki Dulhania — the first film in the Varun Dhawan-Alia Bhatt franchise — earned from its entire 2014 North American theatrical run ($882,343)!

Before I move on from Badrinath Ki Dulhania, I’ll address in more detail something regarding theater counts that I plan on adding as an addendum to weekly box office posts from here on. My main source for box office information is Rentrak, a company that independently collects information from theaters across the country. Access to Rentrak’s raw data is expensive, so I rely on the Rentrak data as reported by Bollywood Hungama. For some reason, during a film’s first weekend of release in North America, Bollywood Hungama routinely includes Canadian theaters in the US theater count. So, when data from the two countries is added together, Canada’s theaters get counted twice. While I normally can’t verify this without direct access to the Rentrak data, I can confirm it when a film appears on Box Office Mojo, as their theater totals are always accurate. However, I can’t use Box Office Mojo as my main source because they rely on individual distributors to report results to them, and as a result, only four of the thirteen Hindi films released here this year are listed at Box Office Mojo. So, even though I am reasonably sure that Bollywood Hungama misreports theater information in a film’s opening weekend, using their information gives me a complete and consistent data set, enabling me to compare movies fairly. This is my long way of saying that Badrinath Ki Dulhania‘s true theater count is 152, making for a per-theater average of $5,649.

Only one of last weekend’s two new releases stuck around for a second weekend (and it wasn’t Jeena Isi Ka Naam Hai). Commando 2 earned $4,172 from 13 theaters ($321 average), bringing its total North American earnings to $75,355. Despite Commando 2‘s business dropping about 90% from its first weekend to its second, its total earnings are close to double the amount it earned is its opening weekend, meaning that the film fared really well from Monday, March 6 – Thursday, March 9. That’s not reason enough to keep it around for a third weekend, mind you, so see it while you can, if you’re interested. The same can be said for the other Hindi films showing in North America:

  • Rangoon: Week 3; $5,815 from 15 theaters; $388 average; $502,014 total
  • The Ghazi Attack (all languages): Week 4; $4,836 from 11 theaters; $440 average: $762,917 total
  • Hind Ka Napak Ko Jawab — MSG Lion Heart 2: Week 1; $1,862 from one theater; $1,862 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama