Bollywood Box Office: March 10-12, 2017

Badrinath Ki Dulhania posted the second best opening weekend of the year for a Bollywood movie in North America. From March 10-12, 2017, the romantic-comedy earned $858,623 from 170 theaters for a per-theater average of $5,051 (also second best for the year). That total is just $23,720 less than what Humpty Sharma Ki Dulhania — the first film in the Varun Dhawan-Alia Bhatt franchise — earned from its entire 2014 North American theatrical run ($882,343)!

Before I move on from Badrinath Ki Dulhania, I’ll address in more detail something regarding theater counts that I plan on adding as an addendum to weekly box office posts from here on. My main source for box office information is Rentrak, a company that independently collects information from theaters across the country. Access to Rentrak’s raw data is expensive, so I rely on the Rentrak data as reported by Bollywood Hungama. For some reason, during a film’s first weekend of release in North America, Bollywood Hungama routinely includes Canadian theaters in the US theater count. So, when data from the two countries is added together, Canada’s theaters get counted twice. While I normally can’t verify this without direct access to the Rentrak data, I can confirm it when a film appears on Box Office Mojo, as their theater totals are always accurate. However, I can’t use Box Office Mojo as my main source because they rely on individual distributors to report results to them, and as a result, only four of the thirteen Hindi films released here this year are listed at Box Office Mojo. So, even though I am reasonably sure that Bollywood Hungama misreports theater information in a film’s opening weekend, using their information gives me a complete and consistent data set, enabling me to compare movies fairly. This is my long way of saying that Badrinath Ki Dulhania‘s true theater count is 152, making for a per-theater average of $5,649.

Only one of last weekend’s two new releases stuck around for a second weekend (and it wasn’t Jeena Isi Ka Naam Hai). Commando 2 earned $4,172 from 13 theaters ($321 average), bringing its total North American earnings to $75,355. Despite Commando 2‘s business dropping about 90% from its first weekend to its second, its total earnings are close to double the amount it earned is its opening weekend, meaning that the film fared really well from Monday, March 6 – Thursday, March 9. That’s not reason enough to keep it around for a third weekend, mind you, so see it while you can, if you’re interested. The same can be said for the other Hindi films showing in North America:

  • Rangoon: Week 3; $5,815 from 15 theaters; $388 average; $502,014 total
  • The Ghazi Attack (all languages): Week 4; $4,836 from 11 theaters; $440 average: $762,917 total
  • Hind Ka Napak Ko Jawab — MSG Lion Heart 2: Week 1; $1,862 from one theater; $1,862 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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One thought on “Bollywood Box Office: March 10-12, 2017

  1. Pingback: In Theaters: March 17, 2017 | Access Bollywood

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