Bollywood Box Office: March 17-19, 2017

Badrinath Ki Dulhania held up really well in its second weekend in the face of monstrous competition from Beauty and the Beast, even adding four theaters in the United States. From March 17-19, 2017, Badrinath Ki Dulhania earned $413,488 from 174 theaters ($2,376 average; adjusted average of $2,651 from 156 theaters*). That’s a hold-over of 48% from its first weekend, the best of the year so far for a Bollywood film in North America, just ahead of Jolly LLB 2‘s 46% retention rate. If it follows Jolly LLB 2‘s trajectory and manages to earn 2.2 times its first weekend earnings over the course of its theatrical run, Badrinath Ki Dulhania could finish with a total of nearly $2 million. Its total earnings presently stand at $1,581,270.

One note regarding Beauty and the Beast: its estimated opening weekend per-theater average of $40,380 is crazy good — 7th best all-time for a movie opening in more than 4,000 theaters in North America, according to Box Office Mojo.

Other Hindi movies showing in North America over the weekend:

  • The Ghazi Attack (all languages): Week 5: $2,825 from seven theaters; $404 average; $767,634 total
  • MSG Lion Heart 2: Week 2; $762 from one theater; $3,430 total
  • Jolly LLB 2: Week 6; $745 from one theater; $1,641,082 total
  • Commando 2: Week 3; $244 from two theaters; $122 average; $76,133 total
  • Rangoon: Week 4; $171 from two theaters; $86 average; $503,610 total

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first two weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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