It was a slow weekend at the North American box office, and Bollywood films fared just as poorly as everything else. Here’s how the four Hindi titles left in theaters performed during the weekend of April 7-9, 2017:
- Naam Shabana: Week 2; $40,385 from 51 theaters; $792 average; $241,919 total
- Phillauri: Week 3; $18,814 from 16 theaters; $1,179 average; $459,213 total
- Badrinath Ki Dulhania: Week 5; $13,283 from 13 theaters; $1,022 average; $1,989,132 total
- MSG Lion Heart 2: Week 5; $1,536 from one theater; $6,243 total
One interesting note from the weekend is how differently the movies fared in the United States and Canada. Naam Shabana was the highest earner in the US, followed by Badrinath Ki Dulhania and Phillauri, in that order. Yet Phillauri earned the most in Canada, followed by Naam Shabana and Badrinath Ki Dulhania. Oh, and then that one random theater showing MSG Lion Heart 2.
Box Office Mojo described this as “a placeholder weekend” in North American, as moviegoers stayed home in anticipation of Friday’s release of The Fate of the Furious. Bollywood fans don’t have their own high-profile release to look forward to. There’s a chance that Friday’s new Hindi movie — Vidya Balan’s Begum Jaan — might not even open here. Even if it does, a historical drama about a brothel owner is a niche title with limited potential, regardless of how good it is. Plenty of businesses and the majority of schools across the US will be closed Friday ahead of Easter on Sunday, and not having a big commercial Hindi release in theaters is a missed opportunity.