Tag Archives: Marcus Addison

Are Big Bollywood Screen Counts Good for Theaters?

When writing about Happy New Year‘s opening weekend box office performance in the United States and Canada, I was intrigued by the way that Bollywood movies’ per-screen averages have decreased over the years as screen counts have gone up. The examples I cited in my weekly box office update were Om Shanti Om (114 theaters, $15,474 per-theater average) and Chennai Express (196 theaters, $12,328 average), as compared to Happy New Year (280 theaters, $7,417 average).

With more and more Bollywood films opening on 200+ screens in North America (e.g., Happy New Year, Bang Bang, Dhoom 3, Krrish 3, Ram-Leela, Besharam, and Kites), theaters that regularly carry Hindi films have likely seen their per-screen earnings for each film decrease. But are these diminished averages still high enough to make it profitable for new theaters to carry major Bollywood releases?

For an example, I looked at the Marcus Addison theater in Addison, Illinois, in the western suburbs of Chicago. The Marcus Addison has carried Indian films in languages other than Hindi sporadically over the years, and recently programmed Bang Bang and Happy New Year. Eight other theaters within twenty-five miles of the Marcus Addison also showed Happy New Year over the weekend of October 24-26, 2014.

Was it really worth it for the Marcus Addison to carry Happy New Year, when there were so many other theaters in close proximity showing it as well? The answer is yes. I checked Box Office Mojo for the per-screen average earnings of all the movies showing at the Marcus Addison that weekend and ranked them from highest to lowest, also noting each film’s week of release. Happy New Year‘s average was second highest of the nineteen films that played at the Marcus Addison from October 24-26.

  • The Principle (Week 1; only theater showing it in U.S.): $8,657
  • Happy New Year (Week 1): $7,417
  • Ouija (Week 1): $6,955
  • John Wick (Week 1): $5,568
  • Fury (Week 2): $4,209
  • Gone Girl (Week 4): $3,556
  • St. Vincent (Week 3; 1st week of wide release): $3,395
  • Kaththi (Week 1) $3,374
  • The Book of Life (Week 2): $3,228
  • Alexander & the Terrible, Horrible, No Good, Very Bad Day (Week 3): $2,309
  • Dracula Untold (Week 3): $1,860
  • The Equalizer (Week 5): $1,696
  • The Judge (Week 3): $1,673
  • The Best of Me (Week 2): $1,575
  • The Maze Runner (Week 6): $1,572
  • Addicted (Week 3): $1,566
  • Annabelle (Week 4): $1,337
  • The Boxtrolls (Week 5): $840
  • Men, Women & Children (Week 4): $119

Happy New Year beat not only older Hollywood movies, but also every new Hollywood film released that weekend as well. The only film it lost to was a documentary that happened to make its U.S. theatrical debut at the Marcus Addison that weekend.

With so much money to go around, theater counts in excess of 300 can’t be far off.

Sources: Box Office Mojo and Bollywood Hungama

Opening June 20: Humshakals

The day I’ve been dreading all year is at hand: Humshakals opens in Chicago area theaters on June 20, 2014. It has one of the least appealing trailers I’ve ever seen. Nevertheless, it’s opening in over 150 theaters in the U.S. and Canada.

Humshakals opens on Friday at the AMC River East 21 in Chicago, AMC Showplace Niles 12 in Niles, AMC South Barrington 30 in South Barrington, Marcus Addison Cinema in Addison, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge. It has a listed runtime of 2 hrs. 40 min.

Holiday — which could wind up looking like Citizen Kane compared to Humshakals — carries over for a third weekend at the South Barrington 30, Cantera 17, and MovieMax Cinemas in Niles.

Other Indian movies showing at MovieMax Cinemas this weekend include Bangalore Days (Malayalam), Vadacurry (Tamil), Oohalu Gusagusalaade (Telugu), Maine Pyar Kiya (Telugu), Mundasupatti (Tamil), Jump Jilani (Telugu), How Old Are You (Malayalam), Manam (Telugu).

Opening May 23: Heropanti and Kochadaiiyaan

There’s only one new Hindi movie opening in the Chicago area May 23, 2014, but it still faces stiff competition. Heropanti — an action vehicle intended to launch the career of Jackie Shroff’s son, Tiger — opens on Friday at the AMC South Barrington 30 in South Barrington. It has a listed runtime of 2 hrs. 20 min.

Heropanti‘s competition comes from Kochadaiiyaan, the long-awaited animated feature starring Rajinikanth and Deepika Padukone.

Although the film has been dubbed into multiple languages, the version showing in the Chicago area and across most of the U.S. is in Tamil with English subtitles. Many theaters are carrying the movie in both 2D and 3D, so check the schedule in advance before heading to the theater. Also check the schedules to see if your local theater is one of the several running an early preview showing of Kochadaiiyaan on Thursday night.

On Friday, the following local theaters will carry Kochadaiiyaan: AMC River East 21 in Chicago, AMC Showplace Niles 12 in Niles, Muvico Rosemont 18 in Rosemont, AMC Loews Streets of Woodfield 20 in Schaumburg, South Barrington 30, Marcus Addison in Addison, and Cinemark at Seven Bridges in Woodridge. Its listed runtimes range from 1 hr. 50 min. to 2 hrs. 4 min.

Click here for a full list of U.S. theaters carrying Kochadaiiyaan.

The Lunchbox carries over for another week at the Glen Art Theatre in Glen Ellyn.

Also showing locally this weekend is the Telugu film Manam at Cinemark Tinseltown USA in North Aurora.

Opening February 14: Gunday

Celebrate Valentine’s Day with shootouts and coal-thievery. Gunday (a plural form of “goon,” not the name of the most violent day of the week) hits Chicago area theaters on February 14, 2014.

Gunday opens on Friday in seven local theaters: AMC River East 21 in Chicago, Regal Gardens Stadium 1-6 in Skokie, Big Cinemas Golf Glen 5 in Niles, AMC South Barrington 30 in South Barrington, Marcus Addison in Addison, Regal Cantera Stadium 17 in Warrenville, and AMC Loews Woodridge 18 in Woodridge.

After a solid performance in its opening weekend, the romantic comedy Hasee Toh Phasee gets a second week at the River East 21, Golf Glen 5, South Barrington 30, and Cantera 17.

Other Indian movies showing at the Golf Glen 5 this weekend include Idhu Kathirvelan Kadhal (Tamil) and Ohm Shaanthi Ohshaana (Malayalam).