Let’s hope that the lackluster performance of Bollywood’s first 2017 release in North America isn’t an ill omen for the rest of the year. From January 13-15, OK Jaanu earned $211,660 from 136 theaters ($1,556 average), according to Bollywood Hungama. Box Office Mojo reports the number of theaters as 121, which only improves the per-theater average slightly to $1,749. Any opening weekend average of less than $2,000 is bad. Sure, OK Jaanu was up against several new South Indian releases, but Monday’s Martin Luther King, Jr. holiday should’ve boosted overall theater attendance, especially on Sunday.
What compounds the heartache for OK Jaanu is that it earned less than Dangal, which is four weeks old! Over the weekend, Dangal added another $339,057 from 90 theaters ($3,767 average) to its astounding North American total of $11,736,636.