Tag Archives: Labor Day

Bollywood Box Office: September 2-4, 2016

The action flick Naam Hai Akira posted opening weekend numbers that were okay, but a bit on the low side. During the weekend of September 2-4, 2016, the movie earned $131,735 from 87 North American theaters ($1,514 average). Including Monday’s Labor Day holiday, which is celebrated in both the United States and Canada (I had to look that up), Box Office Mojo reports total earnings for Naam Hai Akira of $166,658.

The reason why Naam Hai Akira‘s numbers are slightly disappointing is that it opened in more than the median number of theaters for the year (85) but earned less than the median opening weekend gross (around $145,000). While that’s less than a $15,000 difference, Naam Hai Akira was way off when it came to the median opening weekend per-theater average of more than $2,000 per theater. Basically, the film didn’t warrant such a wide release. Somewhere in the 70-75 theater range would’ve been more appropriate.

Here’s where things get interesting. The four movies that have the 15th-18th (out of 34) widest opening weekend releases of 2016 in North America are Jai Gangaajal, Neerja, Naam Hai Akira, and Sarbjit — all movies marketed on the strength of their female lead character or actress. They all released within a range of 83-93 theaters. Neerja had a huge opening weekend and expanded into a total of 135 theaters the following week. However, the other three grossed less than the median in their opening weekends with underwhelming per-theater averages ($1,569 for Sarbjit and $1,277 for Jai Gangaajal). The sad fact is that most female-led Bollywood movies aren’t big enough draws here to justify the theatrical footprint they currently receive.

In cheerier news, Rustom has by now overtaken Airlift as the fourth highest earning Hindi film of 2016 in North America. 3-day weekend earnings of $68,932 from 33 theaters ($2,089 average) brought its total to $1,853,818 — less than $5,000 behind Airlift‘s total earnings.

Over the weekend, Happy Bhag Jayegi accomplished a feat I wrote about last week, becoming the eighth Bollywood movie of the year to double its opening weekend earnings over the course of its theatrical run. It earned another $25,775 from twelve theaters ($2,148 average), bringing its three-weekend total to $333,938.

In its second weekend, A Flying Jatt‘s business fell by more than 80% from its opening weekend. It earned $19,867 from 27 theaters ($736 average), bringing its total to $174,055.

Mohenjo Daro stuck around for a fourth weekend in eight theaters, earning $5,625 ($703 average). Its total stands at $1,237,504, surpassing Udta Punjab for eighth place for the year.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

Bollywood Box Office: August 29-31

The heist film Raja Natwarlal didn’t set the North American box office on fire during its opening weekend, but its performance was typical for an Emraan Hashmi film in the United States and Canada. From August 29-31, 2014, Raja Natwarlal earned $83,669 from 73 theaters, an average of $1,146 per screen. Including its earnings from Monday’s Labor Day holiday in the U.S., Raja Natwarlal‘s total North American earnings stand at $102,314.

That total is decent for a Hashmi film. However, the per screen average is low thanks to it comparatively wide release. Take a look at the opening weekend earnings and screen counts for some recent Hashmi releases, along with the films’ total North American earnings:

  • Ghanchakkar: $143,616 from 89 screens ($1,614 avg); $203,044 total
  • Ek Thi Dayaan: $65,857 from 48 screens ($1,372 avg); $112,135 total
  • Raaz 3: $95,301 from 28 screens ($3,404 avg); $150,716 total
  • Shanghai: $107,565 from 37 screens ($2,907 avg); $183,748 total
  • Jannat 2: $45,000 from 19 screens ($2,368 avg); $54,148 total
  • The Dirty Picture: $267,722 from 52 screens ($5,149 avg); $462,000 total

Given that Hashmi’s films typically gross less than $200,000 in North America, I’m not sure there’s much need to open them in more than 50 theaters. Even his highest profile film — The Dirty Picture — opened in just 52 theaters here. Expanding the screen count for his films seems to dilute their per-theater returns without significantly increasing overall gross.

Mardaani held up well in its second weekend, earning $77,252 from 48 theaters ($1,609 average). The total gross for the Rani Mukerji thriller stands at $308,601.

Singham Returns likewise continued its strong run, adding $51,485 over the course of its third weekend. Its total earnings through Labor Day are $1,209,663.

Other Hindi movies still in theaters:

  • The Lunchbox: Week 27; $1,302 from two theaters ($651 average); $4,037,755 total
  • Kick: Week 6; $14 from one theater; $2,403,553 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama