Tag Archives: Haseena Parkar

Bollywood Box Office: September 29-October 1, 2017

Judwaa 2 led among the Hindi films showing in North America during the weekend of September 29-October 1, 2017. According to Rentrak figures supplied to Bollywood Hungama, Judwaa 2 opened in 213 theaters, earning $630,015 ($2,958 average). Box Office Mojo reports the movie as opening 192 theaters, improving Judwaa 2‘s per-theater average to $3,281.

Though Judwaa 2 posted the ninth best opening weekend gross of 2017, it opened in the sixth highest number of theaters and only had the thirteenth best opening weekend average for the year. Judwaa 2 also earned $200,000 less than star Varun Dhawan’s Badrinath Ki Dulhania did earlier this year, despite the fact that BKD opened in 20% fewer theaters (156, according to Box Office Mojo).

Another interesting aspect of Judwaa 2‘s performance over the weekend is its disproportionate popularity in Canada versus the United States. A full 20% of the film’s gross earnings ($127,042) came from Canada, which accounted for just 11% of the total number of theaters. But this isn’t the only recent release faring much better north of the border than south. Bhoomi earned a total of $5,597 from 14 theaters ($400 average) in its second weekend of release — $4,776 from Canada’s seven theaters and $821 from the US’s seven theaters. The total contributions from each country to date are roughly equal — $36,463 from the US and $33,906 from Canada — despite the fact that the movie opened in nearly three times as many theaters in the US (32) than Canada (11).

Like Bhoomi, all of the other Hindi titles still showing in North America posted weekend earnings of less than $10,000. Here’s how they fared:

  • Simran: Week 3; $7,431 from ten theaters; $743 average; $401,626 total
  • Bareilly Ki Barfi: Week 7; $5,279 from four theaters; $1,320 average; $564,291 total
  • Shubh Mangal Saavdhan: Week 5; $4,610 from six theaters; $768 average; $629,427 total
  • Lipstick Under My Burkha: Week 4; $1,526 from one theater; $46,948 total
  • Haseena Parkar: Week 2; $254 from three theaters; $85 average; $2,305 total
  • Toilet — Ek Prem Katha: Week 8; $220 from two theaters; $110 average; $1,907,300 total
  • Lucknow Central: Week 3; $148 from two theaters; $74 average; $144,874 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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Bollywood Box Office: September 22-24, 2017

Neither of the new Hindi films to open in North America made a mark at the box office during the weekend of September 22-24, 2017. The Sanjay Dutt-Aditi Rao Hydari thriller Bhoomi fared the better of the two, earning $48,122 from 43 theaters ($1,119 average) — a low-key performance typical of a movie released in so few theaters.

The weekend’s other new release — Haseena Parkar — is an absolute mystery to me. Why in the world would you open a Hindi film with a recognizable star like Shraddha Kapoor in just five North American theaters? It’s like someone wanted the film to flop, and flop it did. It earned $587 from two theaters in the United States and $714 from three Canadian theaters. That’s a grand total of $1,301 and an average of $260 per theater. Regardless of the actual quality of the movie, it’s going to be remembered as a disaster, ranking at the bottom of the year-end box office list below even MSG Lion Heart 2.

What sucks is that Haseena Parkar is Shraddha Kapoor’s first solo star vehicle, and its failure here will affect how her future projects are perceived by potential producers and investors. They can point to Haseena Parkar as evidence that she’s not bankable internationally, lowering her market value. I’m not even a huge Shraddha Kapoor fan, but actresses in India get so few chances to shine outside of the reflected glow of male stars, and this totally predictable tank job will only further limit her opportunities (and reinforce the stereotype that actresses aren’t moneymakers, thus potentially hurting the prospects of her female peers).

In other news, Shubh Mangal Saavdhan continues to perform well, from what I can tell. Distributor Eros stopped reporting numbers to Box Office Mojo, and Bollywood Hungama’s Rentrak data is still missing information from Canada. Bollywood Hungama reports earnings of $21,229 from 20 US theaters ($1,061 average). I’m not sure what the movie’s real total is, but at a minimum Shubh Mangal Saavdhan has earned around $650,656 ($21,229 plus last weekend‘s total of $629,427).

Fun fact: Poster Boys has earned more in Canada ($50,469) than the US ($44,232), despite having opened three weeks ago in 18 theaters in Canada versus 32 theater in the US. Over the weekend, it added another $245 from two theaters ($123 average), bringing its combined total to $94,701.

Other Hindi movies still showing in North American theaters:

  • Simran: Week 2; $72,249 from 74 theaters; $976 average; $372,328 total
  • Lucknow Central: Week 2; $19,503 from 28 theaters; $697 average; $141,604 total
  • Bareilly Ki Barfi: Week 6; $7,607 from five theaters; $1,521 average; $556,982 total
  • Lipstick Under My Burkha: Week 3; $3,130 from four theaters; $783 average; $44,431 total
  • Toilet — Ek Prem Katha: Week 7; $1,027 from two theaters; $514 average; $1,869,724 total
  • Daddy: Week 3; $84 from one theater; $31,784 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama