Thugs of Hindostan‘s opening weekend was not great considering it released in the most theaters of any Hindi movie in North America this year. From November 9-11, 2018, it earned $1,185,386 from 377 theaters ($3,144 average), according to Box Office Mojo. Adding $264,462 from opening day collections on Thursday brings the swashbuckler’s 4-day total to $1,449,848. Its Friday-Sunday total is only fourth best for the year, even though 35 of those theaters charged higher ticket prices to show Thugs on their IMAX screens.
Thugs‘ per-screen average reveals the extent of audience disinterest in this title. $3,144 is just the 16th best opening weekend per-screen average for a Hindi film in North America this year. Adding in the returns from Thursday only brings the average up to $3,846. While one might dismiss this as a case of over-saturation, none of the other Hindi movies to release in more than 300 theaters this year fared as poorly. Padmaavat had an opening weekend PSA of $11,860. Sanju averaged $7,650 per screen. Even Race 3 averaged $5,385 per screen in its first weekend.
Will this poor performance affect the release calendar for the rest of the month? Other studios had all but ceded the territory between now and 2.0‘s release on November 29, assuming that Thugs of Hindostan would be a hot ticket for at least the next two weeks. The Sunny Deol-Preity Zinta comedy Bhaiaji Superhit looks even more likely to release here now on November 23, which would make it the only new release to take advantage of the Thanksgiving holiday in the United States. Last-minute release date changes aren’t unusual in Bollywood, so maybe some scrappy distributor can pull things together in a jiff to take advantage of this unexpected lull.
Other Hindi movies still showing in North American theaters (per Bollywood Hungama):
- Badhaai Ho: Week 4; $153,098 from 59 theaters; $2,595 average; $2,961,841 total
- Andhadhun: Week 6; $28,791 from 14 theaters; $2,057 average; $1,244,833 total
- Baazaar: Week 3; $3,312 from eight theaters; $414 average; $324,616 total
- Namaste England: Week 4; $24 from one theater; $107,951 total