Bollywood Box Office: October 12-14, 2018

Andhadhun just did something incredible. In its second weekend of release, it earned more money than it did in its opening weekend! And on five fewer screens, no less! From October 12-14, 2018, Andhadhun earned $267,719 from 49 theaters in North America ($5,464 average), according to Bollywood Hungama. That’s almost $16,000 more than last weekend.

In the last decade, I found two other Hindi movies that also out-earned their opening weekend in their second weekend in North America, both in 2014 and both with mitigating factors. The Lunchbox had a slow theatrical rollout, starting out in three theaters and finally reaching its peak theater count of 176 in its ninth week of release. Queen — which employed a more traditional release strategy, like Andhadhun — also earned more in its second weekend, but it added eleven theaters to do so. The only other movies to come close — Kahaani and Pink, which held on to 97% and 99% of their opening weekend business in their second weekends, respectively — also added theaters after strong first weekends. For Andhadun to out-earn its opening weekend while actually losing theaters is a really big deal. Its total stands at $702,335.

The weekend’s lone new release, Helicopter Eela, failed to take off, bringing in $47,299 from 70 theaters in the United States and Canada. That’s a per-screen average of just $676.

Bollywood Hungama didn’t post data from the five Canadian theaters showing Sui Dhaaga: Made in India, but the film earned $34,067 from 40 US theaters ($852 average) in its third weekend of release. That means its total is somewhere north of the $1,101,594 we can officially account for.

Other Hindi movies still showing in North America:

  • Loveyatri: Week 2; $8,234 from 15 theaters; $549 average; $116,388 total
  • Stree: Week 7; $278 from two theaters; $139 average; $843,430 total

Source: Bollywood Hungama

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One thought on “Bollywood Box Office: October 12-14, 2018

  1. Pingback: Bollywood Box Office: October 19-21, 2018 | Access Bollywood

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