The big success of Welcome Back in North America taught me to never underestimate the importance of two things: long holiday weekends and Canadians. From September 4-6, 2015, Welcome Back earned $702,290 from 149 theaters ($4,713 average).
More than 20% of Welcome Back‘s earnings came from just 14 Canadian theaters. The per-screen average in that country was $10,600, compared to $4,103 per screen in the US. Both countries celebrated Labor Day on Monday, September 7, significantly boosting Sunday’s returns. Box Office Mojo lists Welcome Back‘s four-day total as $891,435.
Despite the big opening weekend numbers, I have doubts about Welcome Back‘s longevity. As of the Tuesday afternoon after its release, it has fewer than 1,200 user ratings at IMDb. At this website, my review of Welcome Back has garnered less attention than my reviews of All Is Well or Bangistan did at similar stages of release, and those were flops. Welcome Back was likely just a way to pass the time during the last long weekend of summer. Expect its business to drop significantly next weekend.
Other Hindi movies still in North American theaters include:
- Phantom: Week 2; $82,713 from 83 theaters; $997 average; $441,509 total
- Bajrangi Bhaijaan: Week 8; $14,970 from eight theaters; $1,871 average; $8,098,675 total
- Drishyam: Week 6; $5,585 from three theaters; $1,862 average; $735,432 total
- Brothers: Week 4; $2,482 from three theaters; $827 average; $673,854 total
Source: Box Office Mojo and Rentrak, via Bollywood Hungama
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