Tag Archives: November 16-18

Bollywood Box Office: November 16-18, 2018

If you thought Thugs of Hindostan had a bad first weekend in North American theaters, then buckle up. Its second weekend was a lot worse. From November 16-18, 2018, Thugs of Hindostan earned $150,387 from 178 theaters ($845 average) in the United States and Canada, according to Bollywood Hungama. So far, it hasn’t even earned $2 million here, with a total stuck at $1,876,932. The figures were so bad that Yash Raj Films didn’t even bother to report its data to Box Office Mojo. In India, exhibitors are demanding compensation for their loses.

That second-weekend total represents an 87% drop from its first weekend, which almost never happens for Hindi movies that get wide releases in North America. A notable exception is 2018’s other major flop, Race 3, which ranks just ahead of Thugs on the 1st-to-2nd-weekend holdover list with a drop of 85%. The median 1st-to-2nd-weekend business drop for the year is 75%, but the movies that fall below that mark overwhelmingly release in fewer than 100 theaters. The only other exception this year is Aiyaary, which debuted in 152 theaters, but even it only saw its business fall by about 77% — a healthy number by comparison.

Cinemas fared much better with a pair of older Hindi titles. Five-week-old Badhaai Ho took in $81,850 from 33 theaters ($2,480 average), bringing its total to an amazing $3,122,493. Seven-week-old Andhadhun earned $19,686 from ten theaters ($1,969 average), for total earnings of $1,303,946.

Other Bollywood movies still showing in US theaters:

  • Baazaar: Week 4; $398 from two theaters; $199 average; $326,384 total
  • Namaste England: Week 5; $10 from one theater; $109,698

Sources: 143 Cinema, Bollywood Hungama, and Box Office Mojo

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