Malaal opened in North American theaters, and no one noticed. Okay — about 300 people noticed, based on the average price of a movie ticket. From July 5-7, 2019, Malaal made $2,711 from 16 theaters ($169 average), according to Bollywood Hungama.
Independence Day weekend was much better for Article 15 and Kabir Singh. In its second weekend of release, Article 15 took in $186,626 from 76 theaters ($2,456 average) — a first-to-second weekend holdover of almost 50%. The thriller has earned $795,409 so far. Kabir Singh earned $239,593 from 92 theaters ($2,604 average) in its third weekend of release, bringing its total to $2,069,812.
Other Hindi movies still showing in North America:
- Photograph: Week 8; $3,044 from one theater; $346,330 total
- Bharat: Week 5; $2,779 from five theaters; $556 average; $2,920,037 total
Sources: 143 Cinema and Bollywood Hungama
Damn, Malaal never came around to my local theater that typically shows all the big Indian releases. Didn’t even notice until I looked it up, and it’s not available. That stinks.
Yeah, a 16-theater release — 13 in the US, 3 in Canada — might as well be a 0-theater release. And according to Bollywood Buff, it’s streaming partner is Zee5, which isn’t available in North America. 🙁