Bollywood Box Office: July 27-29, 2018

It appears North American fans would rather watch movies about Sanjay Dutt than movies starring him. From July 27-29, 2018, Dutt’s latest film — Saheb, Biwi Aur Gangster 3 — earned $22,695 from 41 theaters* ($554 average), according to Bollywood Hungama. That per-screen average is second worst for the year. Releasing the movie overseas seems like a last-minute attempt to capitalize on the phenomenal success of Sanju, because I don’t recall much publicity or buzz in the run-up to its release. The original Saheb, Biwi Aur Gangster did so poorly in North America — with lifetime earnings of $14,231 — that they didn’t bother to release the sequel here in 2013, so opening Saheb, Biwi Aur Gangster 3 here was always going to be a gamble.

Speaking of Sanju, the biopic earned $69,508 from 44 theaters* ($1,580 average) in its fifth weekend of release, bringing its total to $7,777,222.

Dhadak held up reasonably well in its second weekend, holding over about 34% of its opening weekend business with earnings of $107,635 from 44 theaters* ($2,446 average). It has total earnings of $719,382 so far.

Other Hindi movies still showing in North American theaters:

  • Soorma: Week 3; $14,871 from 17 theaters; $875 average; $374,028 total
  • Veere Di Wedding: Week 9; $692 from one theater; $2,712,314 total

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first few weekends of release. When possible, I try to verify the correct theater count with other sources. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting technically puts Saheb, Biwi Aur Gangster 3 in 49 theaters (making for a $436 per-theater average), Sanju in 59 theaters ($1,178 average), and Dhadak in 58 theaters ($1,856 average).

Sources: Bollywood Hungama, Box Office Mojo, and Gitesh Pandya

 

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