Bollywood Box Office: February 23-25, 2018

After four weeks atop the North American box office, Padmaavat was finally unseated by Sonu Ke Titu Ki Sweety. From February 23-25, 2018, Sonu Ke Titu Ki Sweety earned $239,955 from 66 theaters ($3,636 average). That’s about $2,000 less than the lifetime North American earnings of Pyaar Ka Punchnama 2, the last film by writer-director Luv Ranjan and his cast of regulars.

Padmaavat was still the second highest earning Hindi film in North America in its fifth weekend of release, taking in another $173,915 from 89 theaters ($1,954 average), bringing its total earnings to $11,833,407. Gitesh Pandya reports weekend earnings for Padmaavat of $187,949 from 91 theaters ($2,065 average), and a total of $11,846,060.

The weekend’s other new Bollywood release — Welcome to New York — only managed to land in third place, with $111,044 from 84 theaters ($1,322 average). That’s a somewhat disappointing total considering that it showed in both 2D and 3D, which inflates tickets prices.

Pad Man earned $95,877 from 95 theaters ($1,009 average) in its third weekend of release, bringing its total to $1,588,321. Last weekend’s new release, Aiyaary, lost over 3/4s of its opening weekend business, taking in $81,709 from 74 theaters ($1,104 average). Its total earnings stand at $587,041.

*Bollywood Hungama routinely counts Canadian theaters twice in its weekly reporting, at least for a movie’s first three weekends of release. When possible, I try to verify the correct theater count with other sources, like Box Office Mojo. The above figures represent what I believe to be the actual theater counts. Bollywood Hungama’s reporting puts Sonu Ke Titu Ki Sweety in 77 theaters (making for a $3,116 per-theater average), Welcome to New York in 99 theaters ($1,122 average), Aiyaary in 87 theaters ($939 average), and Pad Man in 102 theaters ($940 average).

Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama


2 thoughts on “Bollywood Box Office: February 23-25, 2018

  1. Pingback: Opening March 2: Pari | Access Bollywood

  2. Pingback: Bollywood Box Office: March 2-4, 2018 | Access Bollywood

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