Vidya Balan’s Tumhari Sulu had a nice opening weekend in North America. From November 17-19, 2017, the comedy-drama earned $176,146 from 59 theaters ($2,986 average; adjusted average of $3,523 from 50 theaters*).
It will be fascinating to see if the postponement of the release of Padmavati affects Tumhari Sulu and the handful of other Hindi films in North American theaters. Kapil Sharma’s November 24 release Firangi was the only movie willing to open anywhere near Padmavati‘s planned December 1 debut, and the next film scheduled after that is Fukrey Returns on December 15. Both Firangi and Fukrey Returns will likely open in fewer than 100 theaters here, so what are cinemas going to do with the space freed up by Padmavati‘s absence? Will it mean longer theatrical runs for Bollywood movies that are currently performing well, like Tumhari Sulu and Ittefaq, or will cinemas just allot the extra space to Hollywood fare? We’ll see.
Speaking of Ittefaq, the murder mystery had another good weekend, earning $48,986 from 35 theaters ($1,400 average). Its total after three weekends of release is $673,662, ranking it in 17th place for the year so far among Hindi films in North America.
Secret Superstar keeps chugging along as well, earning $34,242 from 28 theaters ($1,223 average). Its total stands at $2,115,505. Qarib Qarib Singlle was close behind with $34,065 from 31 theaters ($1,099 average), bringing its total after two weekends to $212,901. Finally, there’s Golmaal Again, which finished its fifth weekend with $16,725 from 17 theaters ($984 average) for total North American earnings of $2,336,042.
*Bollywood Hungama frequently counts Canadian theaters twice when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.
Source: Rentrak, via Bollywood Hungama