Both of the Hindi movies released in time for Diwali did very well in North America over the weekend of October 20-22, 2017. Not surprisingly, the film showing in more theaters — Golmaal Again — fared the better of the two, earning $1,003,569 from 288 theaters ($3,485 average; adjusted average of $3,787 from 265 theaters*). Using the 265 theater count that Box Office Mojo reports for the film, Golmaal Again did vastly better in Canada than the United States, averaging $9,233 in 23 Canadian theaters versus $3,269 in 242 US theaters. Golmaal Again improved on Golmaal 3‘s North American opening weekend haul of $626,432 from 86 theaters in 2010, made possible by tripling the number of theaters. (Update: Per Gitesh Pandya, Reliance reports weekend earnings for Golmaal Again of $1,013,893 from 267 theaters).
Secret Superstar also turned in a good performance over the weekend, earning $754,185 from 207 theaters ($3,643 average; adjusted average of $4,121 from 183 theaters). The difference in per-theater averages between Canada and the US was less stark for Secret Superstar: $5,281 at 24 Canadian theaters versus $3,946 at 159 US theaters. Secret Superstar got a jump on Golmaal Again by releasing on Thursday, October 19, and the $60,632 it earned on Thursday brings its total earnings thus far to $814,817.
Among North American cinema owners, none can be happier than the owners of the four Canadian theaters that showed the Tamil movie Mersal over the weekend, averaging earnings of $36,735 per theater. The film’s total earnings across the US and Canada stand at $1,347,387 since its Tuesday, October 17 release.
Bollywood Hungama failed to report US earnings for Judwaa 2, which took in $5,715 from three Canadian theaters over the weekend. Box Office Mojo reports total earnings of $1,431,255 for Judwaa 2 thus far.
Other Bollywood movies still showing in US theaters:
- Bareilly Ki Barfi: Week 10; $256 from one theater; $572,764 total
- Chef: Week 3; $114 from one theater; $94,085 total
- Shubh Mangal Saavdhan: Week 8; $110 from one theater; $689,874 total
*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.
Sources: Box Office Mojo, Gitesh Pandya, and Rentrak, via Bollywood Hungama
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