Both of the weekend’s new Hindi releases did well in North America relative to the size of their theatrical footprints. From July 7-9, 2017, Mom earned $260,433 from 94 theaters ($2,771 average; adjusted average of $3,339 from 78 theaters*). For context, that’s the twelfth highest opening weekend theater count for a Bollywood film in North America for the year, but the 9th best average and tenth best opening weekend gross.
During the same period, Guest Iin London earned $29,378 from 30 theaters ($979 average; adjusted average of $1,175 from 25 theaters). That’s the same minuscule theater count as Dobaara: See Your Evil, yet Guest Iin London earned four times as much as the horror movie did in its opening weekend.
Other Indian movies still in North American theaters:
- Tubelight: Week 3; $15,281 from 27 theaters; $566 average; $1,566,474 total
- Hindi Medium: Week 8; $3,154 from one theater; $792,627 total
- Baahubali 2: Week 11; $1,162 from one theater; $20,790,774 total
*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.
Source: Rentrak, via Bollywood Hungama