Bollywood Box Office: March 24-26, 2017

Phillauri got off to a solid start in North American theaters. During the weekend of March 24-26, 2017, it earned $259,250 from 87 theaters ($2,980 average; adjusted average of $3,503 from 74 theaters*). A third of that total came from just thirteen Canadian theaters, which accounted for fewer than 20% of the total number of theaters.

As the second production from actress Anushka Sharma’s production house Clean Slate Films, Phillauri‘s performance shows the company’s fortunes trending in the right direction. Phillauri opened with almost twice the earnings of the company’s first release, NH10, which earned $143,209 when it opened on 46 screens on March 13, 2015. Granted, NH10 was a violent revenge drama with a more limited potential audience than a family friendly romantic-comedy like Phillauri. Still, Sharma is clearly producing movies that people in North America want to see, so more power to her.

Badrinath Ki Dulhania continued its strong run through a third weekend, earning $139,618 from 105 theaters ($1,330 average; adjusted average of $1,501 from 93 theaters). Its total stands at $1,888,844, putting it in second place for the year so far in North America, behind Raees.

The Ghazi Attack finished its sixth and likely last weekend with $468 from two theaters ($234 average). Its total earnings across all languages are $770,163.

*Bollywood Hungama frequently counts Canadian theaters twice in when they report figures for a film’s first few weeks of release. When possible, I verify theater counts at Box Office Mojo, but I use Bollywood Hungama as my primary source because they provide a comprehensive and consistent — if flawed — data set.

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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