Bollywood Box Office: February 24-26, 2017

Rangoon opened to okay numbers in North America. During the weekend of February 24-26, 2017, the World War II drama earned $310,077 from 114 theaters, average earnings of $2,720 per theater. This is not an atypical performance for a film by director Vishal Bhardwaj here, especially when his movies center upon a female lead character as opposed to a male lead character. His two other female-led movies — 2011’s 7 Khoon Maaf and 2013’s Matru Ki Bijlee Ka Mandola — posted opening weekend earnings of $164,153 and $338,726, respectively, and both finished with total earnings of less than $500,000. By contrast, Bhardwaj’s films about male lead characters — 2006’s Omkara, 2009’s Kaminey, and 2014’s Haider — all opened better ($427,400; $726,834; and $538,999, respectively) and all finished their North American runs with earnings in excess of $1 million.

The Ghazi Attack turned in the second best performance for an Indian film in North America over the weekend. In its second weekend of release, it earned $109,045 from 74 theaters ($1,474 average), bringing its total earnings to $678,013. I suspect most theaters have stopped carrying the Hindi version of the film, and that the weekend’s earnings are attributable almost exclusively to the Telugu version.

The two other Hindi films in their second weekend of release did god-awful business here. Irada earned $147 from three theaters ($49 average), bringing its total to $19,112, while Running Shaadi took in $110 from two theaters ($55 average), bringing its total to $15,428. Jeepers.

Other Bollywood movies still in North American theaters:

  • Jolly LLB 2: Week 3; $75,423 from 57 theaters; $1,323 average; $1,630,972 total
  • Raees: Week 5; $7,837 from eight theaters; $980 average; $3,629,128 total
  • Dangal: Week 10; $2,575 from two theaters; $1,288 average; $12,357,576 total
  • Kaabil: Week 5; $259 from two theaters; $130 average; $1,412,501 total

Sources: Box Office Mojo and Rentrak, via Bollywood Hungama

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One thought on “Bollywood Box Office: February 24-26, 2017

  1. Pingback: Bollywood Box Office: March 3-5, 2017 | Access Bollywood

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