Madaari quietly performed to expectations in North America on a weekend overshadowed by the titan Rajinikanth. From July 22-24, 2016, Madaari earned $94,268 from 61 theaters ($1,545 average) in the United States and Canada. That’s pretty good considering the competition: Rajinikanth’s Tamil/Telugu film Kabali, which took in nearly $4 million in its first four days.
The cannibalization of screenspace by Kabali and Hollywood blockbusters greatly reduced Sultan‘s footprint, throttling the film’s performance in its third weekend in North American theaters. Sultan earned $298,753 from 114 theaters ($2,621 average), bringing its total to $5,897,836.
Sultan‘s competition further increases this Friday with the release of the Varun Dhawan-John Abraham action flick Dishoom, so it looks as though my projections for Sultan were a bit on the high side last week. A $7 million total seems much less likely now, especially with Sultan poised to lose half of its remaining theaters on Friday. It could still surpass the $6.53 million made by 3 Idiots in 2009, but even that’s not a given.