Bollywood Box Office: May 20-22

Last week, I wrote of Aishwarya Rai Bachchan: “Even her lowest earning movies are average performers compared to the rest of the field.” That proved true once again with Sarbjit, which earned $130,199 from 83 theaters ($1,569 average) in North America during the weekend of May 20-22, 2016. It had the tenth best opening weekend of 2016 out of a field of 21 films.

While that opening weekend performance seems okay, by a number of metrics, it’s not. Sarbjit debuted a week after another biopic — the Emraan Hashmi-starrer Azhar — earned almost the exact same amount ($127,266) from 32 fewer theaters, with a per-screen average of $2,495. Sarbjit‘s 83 theaters represent the lowest number of opening weekend screens for one of Rai Bachchan’s movies since 2008’s Sarkar Raj opened in 70 North American theaters. More significantly, Sarbjit‘s opening weekend total is Rai Bachchan’s lowest since 2003’s Kuch Naa Kaho, and that film only released in 32 theaters.

There could be multiple contributing factors at play, such as audience fatigue from consecutive biopics, or the fact that Rai Bachchan became the face of promotions for a movie in which she doesn’t even play the title character, but there’s something more going on here. Rai Bachchan’s presence in a movie no longer guarantees a $1 million haul, the way it did during her heyday. Surely she’ll have better luck with her next project: director Karan Johar’s multi-starrer Ae Dil Hai Mushkil.

In its second weekend, Azhar‘s business fell 85% from its opening weekend. Azhar earned $19,130 from 35 theaters ($547 average), bringing its total to $185,695.

Other Hindi movies still in North American theaters:

  • Baaghi: Week 4; $3,329 from six theaters; $555 average; $435,687 total
  • Kapoor & Sons: Week 10; $748 from one theater; $2,661,188 total
  • Fan: Week 6; $630 from two theaters; $315 average; $2,302,581 total
  • 1920 London: Week 3; $40 from one theater; $24,834 total

Source: Rentrak, via Bollywood Hungama

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