If you’re curious as to why movies featuring Randeep Hooda as the headlining star don’t release internationally, look no further than Laal Rang. From April 22-24, 2016, it earned just $5,874 from 31 North American theaters, a per-screen average of $189. Yuck. That’s the second worst opening weekend of the year after Loveshhuda ($1,399 from eight theaters), and that movie starred a couple of no-names. Randeep is my favorite actor, but apparently I’m one of the few people on the continent who will buy a ticket to watch him as the solo lead in a film. I was not surprised to have the entire theater to myself Friday morning.
The weekend was notable for another disappointing box office performance. In its second weekend, Fan earned $353,949 from 249 North American theaters ($1,421 average). That’s a drop of 74% from its opening weekend. Compare that to how this year’s other high-earners fared in their second weekends: Kapoor & Sons (-40%); Airlift (-41%); Neerja (-27%). Perhaps Fan‘s most comparable film among wide releases is Fitoor, which saw its second weekend biz drop by 87%.
Yash Raj Films should be worried, because among Hindi films that failed to retain at least 30% of their opening weekend gross in their second weekends, none have been able to double their opening weekend gross over the course of their theatrical run. (For Fan, that double figure would be $2,677,506.) That raises the distinct possibility that Fan may not be able to unseat Kapoor & Sons from atop this year’s North American leaderboard.
Of course, Fan has plenty going for it, including Shah Rukh Khan’s star power, a huge theatrical presence, and a favorable Bollywood calendar that won’t see another wide release until Housefull 3 on June 3. On the downside, waning interest tends to have a snowball effect. Fitoor earned $2,171 in its third weekend. With per-screen average earnings currently on par with Hollywood movies that have been out for a few weeks, there isn’t much incentive for theaters to keep Fan around, especially those theaters that rarely carry Hindi films. Even regular Bollywood theaters will be under pressure to free up screen space when Captain America: Civil War opens on May 6. Fan needs a really good second week and solid third weekend if it has any chance of beating Kapoor & Sons.
Other Hindi movies still in North American theaters:
- Kapoor & Sons: Week 6; $13,352 from 12 theaters; $1,113 average; $2,647,874 total
- Ki and Ka: Week 4; $8,074 from 12 theaters; $673 average; $914,993 total
Source: Rentrak, via Bollywood Hungama