Jazbaa‘s performance helps define a kind of Bollywood dead zone at the North American box office, in which movies opening in the 120-140 theater range consistently under-perform. In addition to Jazbaa, three other films have opened in this same range, and all have posted disappointing opening weekend per-theater averages: Tevar (125 theaters/$1,007 average), Shamitabh (137 theaters/$1,573 average), and Katti Batti (127 theaters/$1,507 average). Perhaps the lesson for distributors is that, if you aren’t confident that a given movie could carry 150 theaters, better to limit its release to around 100 theaters. All the better for avoiding the appearance of a flop.
Singh Is Bliing finished the weekend in second place among the four Hindi films playing in North America. It added another $173,329 from 108 theaters ($1,605 average) to bring its two-week total to $808,310.
Talvar held up very well, losing only 37% percent of its opening weekend business (compared to Singh Is Bliing‘s 64% drop). Talvar earned $83,211 from 47 theaters ($1,770 average), bringing its two-week total to $269,253.
Kis Kisko Pyaar Karoon closed out its third weekend, adding $6,828 from seven theaters ($975 average) to its total haul of $347,289.
This weekend provided yet more fuel for my obsession with the differences in the American and Canadian markets for Bollywood films (the figures above are for the entire North American territory, but Rentrak breaks the figures down by country). Here’s a comparison of each film’s US and Canadian per-theater averages:
- Jazbaa: USA — $1,569; CAN — $2,941
- Singh Is Bliing: USA — $1,055; CAN — $4,026
- Talvar: USA — $1,848; CAN — $1,445
- Kis Kisko Pyaar Karoon: USA — $438; CAN — $2,320
Source: Rentrak, via Bollywood Hungama