Bollywood Box Office: August 21-23

All Is Well turned in an unspectacular opening weekend in North American theaters. From August 21-23, 2015, it earned $74,033 from 55 theaters ($1,346 average).

While one might have expected more from a movie starring Rishi Kapoor and Abhishek Bachchan, the results are typical for a Bollywood movie opening in fewer than 70 theaters. About half of all Hindi films released in the US and Canada last year — 25 films, not counting The Lunchbox — opened on fewer than 70 screens, and only six of them earned more than $75,000 in their opening weekend. This year, just two of the ten Bollywood films to open in fewer than 70 theaters passed that threshold: Hamari Adhuri Kahani ($94,005) and the surprise hit NH10 ($143,209). The low opening weekend theater count suggests that distributors weren’t expecting much from All Is Well, and the movie met those expectations.

In its second weekend, Brothers‘ business fell by about 75% from its opening weekend. It earned $90,284 from 129 theaters ($700 average), bringing its North American total to $607,945.

Bajrangi Bhaijaan, on the other hand, held strong in its sixth week. It took in $65,911 from 34 theaters ($1,939 average), bringing its total to $8,009,524.

Drishyam also remained popular, earning another $26,162 from 15 theaters ($1,744 average). Its total stands at $709,794.

Source: Rentrak, via Bollywood Hungama

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