Bollywood Box Office: March 13-15

After enduring three weeks with no new Hindi films in North American theaters, fans turned out in large numbers for the thriller NH10. During the weekend of March 13-15, 2015, NH10 earned $143,209 from 46 theaters. Its per-screen average earnings of $3,113 are second highest for the year, behind Baby‘s $4,393 opening weekend average.

NH10‘s per-screen average is twice that of another actress-led film from 2015, January’s Dolly Ki Doli ($1,557 average). Dolly Ki Doli had the theoretical advantages of Rajkummar Rao in a supporting role and a cameo by Saif Ali Khan, but it overreached by opening in 72 theaters. Plus, NH10 is simply a better movie.

2014 featured two more direct comparisons by which to measure NH10‘s performance: Queen and Gulaab Gang. Both movies released on March 7, 2014, with Queen opening in 39 theaters in the United States and Canada and Gulaab Gang in 46. In their first weekend in theaters, Queen took in $161,998 ($4,154 average) and Gulaab Gang $60,718 ($1,320 average).

It’s hard to imagine any movie receiving the extraordinary uptick in business that propelled Queen to an eventual total in excess of $1.4 million, but NH10‘s opening weekend performance is closer to that of Queen than to other recent female-led films. With no new releases of note on the horizon for the rest of the month and a positive IMDb rating of 7.6 stars, NH10 should hold up well in the weeks to come.

Other Hindi movies still in North American theaters:

  • Badlapur: Week 4; $6,495 from eight theaters; $812 average; 418,490 total
  • Roy: Week 5; $196 from one theater; $242,344 total
  • Shamitabh: Week 6; $52 from one theater; $299,352 total

Source: Rentrak, via Bollywood Hungama

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