I had a hunch Tevar wasn’t going to light up the box office when only one other person joined my friend, Melanie, and me in the theater at Friday’s first showing. The North American box office figures for January 9-11, 2015, proved my hunch correct.
From 125 theaters in the United States (it didn’t open in Canada, apparently), Tevar earned just $125,908, an average per screen of $1,007. To give that per-screen average context, the median PSA in 2014 was $1,977.
That average looks sadder still when compared to PK‘s performance during the same weekend. In its fourth weekend in U.S. and Canadian theaters, PK earned $244,370 from 115 theaters: a per-screen average of $2,125.
Despite being the first new Hindi movie to release in North America in three weeks, people still skipped Tevar in favor of PK. Wow.